SEO is about finding ways to increase visibility and access to your website and business

1. Digital Marketing The Next Steps for Your SEO/SEM AND YOUR WEBSITE Emerging Media Inc. 480-444-6301 www EmergingMediaInc.com © 2010. Emerging Media, Inc. All Rights Reserved.

2. Where to Go FROM hERE?

3. Too Many Choices Boosting Organic Rankings Press Releases Search Engine Optimization Branding Pay Per Click video Linking Strategy podcasting Social Media Banner Campaigns

4. And Lots of So Called SEO and SEM Experts…. Hint: He promises to make you #1 on Google! Now!

6. Long (and then even longer) talks with you & your team

7. Detailed analysis of all approaches

9. Video Ad Design, Production and Website Integration

10. Email

11. Graphics

14. Bringing more traffic to the website Qualified traffic: ie: motivated, eager parents & students need text prep Converting those website visitors to paying clients Establishing Needs and Goals

15. Established competition that already has websites Lack of awareness by community of your business Website not fully and continually optimized(it takes time to attract traffic and Search Engine rankings!) Rough economic climate A smaller marketing budget Barriers to these Goals

17. Removing any on-site barriers to Search Engines

18. Establishing a metrics program to measure success

19. Listings and Links on Important Local Business Directory Sites

20. Geo-targeted Pay Per Click Campaigns

21. Blog content creation – and other social media toolsSolutions

22. Why? Search engines love content that is relevant and up to date. The more copy – and the better quality – the better. What? Expanding the amount of content on your website. The copy will be Search Engine optimized to highlight the keywords that Search Engines are looking for. And: refreshing and updating the HTML tags on your site’s web pages. Solution: Updating and expanding Search Engine Optimized content

23. Why? Search Engines regularly check your site, so it’s important to keep the site Search Engine-friendly. What? Examining and cleaning any code that is blocking site crawlers. Checking for error pages. Installing a site map, robot.txt files and crosslinks…and a host of other recommendations to make your site spiffy! Solution: Removing any on-site barriers to Search Engines

24. Why? We need to know if your marketing program is working – and how to improve it. Metrics is the only way to measure the success, and provide ideas on improvements. What? Creating regular, automated reports with Google Analytics that will help you measure how your website is meeting goals – and what needs to be improved. It is vital to help determine how both the paid and non-paid site marketing solutions are working. Solution: Establishing a metrics program to measure success

25. Why? Search Engine rankings depend on two items: quality content AND links to your site from reputable other sites. What? Setting up accounts in free and paid local business directories and listings, including Google, Yahoo, Bing, Yelp, etc. Solution: Listings and Links on Important Local Business Directory Sites

26. Why? Geo-target Paid online advertising campaigns to reach the exact audience you want: parents located in the Phoenix area. What? Setting up paid campaigns on Google, Yahoo, Bing!, CitySearch. Solution: Geo-Targeted Paid Campaigns

27. Why? Search Engines want fresh, up-to-date content on web sites. Social media efforts will also attract more traffic and word-of-mouth referrals. What? Regular, long entries to your blog. Optimizing the blog coding and widgets. Creating a blogger outreach program. Setting up Facebook, Twitter and Buzz accounts to bring attention to your site. Creating optimized press releases. Submitting blog entries to be indexed and bookmarked. Solution: Social Media

28. What does Success Look Like? Free Organic Search Result Paid Ad Free Business Listing

29. Timeline

31. Set up access to the website a

32. Establish Google Analytics

33. Establish a weekly meeting time to go over updates and reports.

34. Make modifications and changes as needed