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Global Talent Market Quarterly
FIRST QUARTER l 2014
Global Talent Market Quarterly

CONTENTS

3	

Global Economic Situation

	

	 • Outlook 	

	

	 • Briefing

6	

Global Labor Market Update

	

	 • Americas	

   

	

	 • EMEA	

   

	

	 • APAC

	

	 • Global Labor Market Spotlight

	

	 • Legislative Update

12	

U.S. Labor Market Overview	

	

	 • Current Employment Conditions	

	

	 • Supply and Demand	

	

	 • Labor Market Spotlight

16	

Workforce Solutions Industry Insight

	

	 • Global Trends in RPO and Talent Recruitment 2014

	

	 • The Rise of Online Staffing

	

	 • CEO Challenges 2014

	

	 • The Talent Project
Global Economic Situation
FIRST QUARTER l 2014
Global Talent Market Quarterly

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TABLE OF CONTENTS

GLOBAL ECONOMIC OUTLOOK
2014 looks to be a modestly stronger year for the global economy, with growth projected to reach 3.3%. Stronger business and consumer
sentiment, particularly in developed countries, will help drive the expansion; fiscal and political issues represent the biggest risks.

REAL GDP GROWTH BY REGION, 2012-2015 (p)
APAC

Latin America

World

U.S.

EMEA

Eurozone

6%

AMERICAS
5.7%
5.3%

5%
4.8%

4%

3.9%
3.3%

3%

2.6%

2%

2.4%
1.9%

3.3%
2.7%

3.8%
3.2%
2.6%

4.0%
3.9%
3.4%
2.8%

2.1%
1.4%

1%
1.0%

5.5%

1.5%

-0.4%

2013 (p)

4

2014 (p)

EMEA

As the Eurozone slowly emerges from recession in
2014, other regional economies will also begin to
rebound. The economic outlook for the Middle
East and other regional emerging markets is
vulnerable to political instability and unrest.

APAC

Although there is considerable divergence across
countries in the APAC region, growth is high and
projected to accelerate. Many economies are still
battling weak external demand and many face
risks from volatility in the financial markets.

0.9%

0%
-1%

Stronger growth globally and in North America is
expected to spur economic acceleration
throughout the region in 2014. Some Latin
American markets face challenges from political
uncertainty and tighter financial conditions.

2015 (p)

2016 (p)

Sources: IHS Global Insight (January 2014); BNAmericas.com, 1.22.14
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ECONOMIC BRIEFINGS
The advanced economies including the U.S., U.K., and Germany will drive stronger global economic performance in 2014. Growth in
emerging markets was well below historical levels in 2013, averaging 4.7%, but is expected to accelerate to 5.3% in 2014.

EMERGING MARKETS

REAL GDP GROWTH RATES, SELECTED MARKETS
Ranked by 2014(p) growth

 Economic growth has stabilized in CHINA and is expected to remain steady around
the 8% mark in 2014, supported by relatively high growth targets and policies.
 In INDIA, the economy is expected to gain momentum in 2014. Boosting investment
is critical to recovery, and the elections in May should bring some political stability.
 GDP growth in RUSSIA dipped to 1.6% in 2013, as exports and business investment
slumped. Improving conditions in Europe are expected to drive a rebound in 2014.
 Economic growth in BRAZIL is forecast to accelerate in 2014 and 2015, driven
primarily by increased investment and more modest growth in consumer spending.

DEVELOPED ECONOMIES

 AUSTRALIA’s economic growth is projected at 2.4% in 2014, virtually the same rate
seen in 2013. Uncertainty in the export market and slowing investments will keep
growth in check.
 Economic growth in JAPAN will get a modest lift from consumer spending in the first
quarter of 2014 before the planned consumption tax increase in April. Further
expansion depends on an improved export climate.
 Consumer spending, housing, and business investment are projected to boost U.S.
economic growth to 2.7% in 2014. CANADA’s economy is also expected to benefit
from the pickup, with 2014 growth forecast at 2.4%.
 The U.K. economy is among the healthiest in Europe, projected to grow 2.7% in 2014,
while 2% growth is expected in GERMANY. The Eurozone economy overall is
projected to expand slightly in 2014; ITALY and GREECE are among the only Eurozone
countries not expected to post positive growth until 2015.

China
India
Brazil
Russia
U.S.
Global GDP Growth
2014(p): 3.3%

U.K.
Canada
Australia
Germany

2013(p)

Japan

2014(p)

France

2015(p)

Italy
-2%

5

0%

2%

4%

6%

8%

10%

Sources: IHS Global Insight (January 2014)
Global Labor Market Update
FIRST QUARTER l 2014
Global Talent Market Quarterly

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GLOBAL LABOR MARKET UPDATE: AMERICAS
Major markets in the Americas region, including the U.S., Canada, and Brazil, saw very subdued labor market performances in 2013. A
stronger economic outlook is expected to drive hiring gains in 2014 in the U.S., but other economies may lag behind in job creation.

AVERAGE ANNUAL UNEMPLOYMENT RATE

UNITED STATES

The labor market closed 2013 on a disappointing note, and job gains for the
year were ultimately lackluster. Improvements in the unemployment rate
came largely as a result of lower participation. 2014 is expected to be a
better year for the U.S. labor market, as the economy gains momentum.

BRAZIL

Brazilian employers created 1.1 million jobs in 2013—a substantial gain, but
the country’s lowest job total in 10 years. The labor market is expected to
remain relatively stable in the short term; a key risk is high inflation.

CANADA

Canada’s labor market performance in 2013 was very similar to 2012, with
weak job growth and little improvement in the unemployment rate. The
slowdown in the property sector is expected to keep job creation muted in
2014, unless exports and business investment drive up growth.

MEXICO

The unemployment rate reached a six-year low at the end of 2013, and labor
force participation edged upwards. These positive labor market
developments may be at risk, however, as the fiscal reforms enacted to
begin 2014 may have a negative effect on job creation in the short term.

U.S.

Brazil

Canada

Mexico

6.6%

6.5%

9%
8%
7%

7.4%
6.9%
7.0%
6.5%

6%
5%
4%

5.9%
5.4%

5.5%

5.6%

5.5%

4.9%

4.8%

4.7%

2014 (p)

2015 (p)

5.5%
4.5%

3%
2013 (e)

2016 (p)

Sources: IHS Global Insight (January 2014) EIU, 01.21.14, 01.15.14; Wall Street Journal, 01.21.14

7
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GLOBAL LABOR MARKET UPDATE: EMEA
Germany and the U.K. remain the labor market standouts in Europe, as employers in many other markets have yet to regain confidence
following the economic downturn. The forecast is for a very gradual recovery in hiring levels as the area returns to economic growth.

AVERAGE ANNUAL UNEMPLOYMENT RATE

GERMANY

Solid growth in employment continues in Germany, supported by favorable
consumer demand. Unemployment is expected to continue to decrease
gradually in 2014 and beyond as the regional economic picture brightens.

FRANCE

The French labor market situation remains challenging, as the number of
registered jobless rose to a record 3.3 million in December 2013. High
unemployment is projected to continue to climb in the short term, despite
some improvement in the country’s economic conditions.
The U.K. labor market has shown solid and impressive growth in recent
months. Employment levels have risen to historical highs and unemployment
continues to drop, driven by greater business confidence. Further
improvements depend upon continued economic strengthening.
Despite challenging economic conditions in 2013, the Russian labor market
was stable with consistent hiring and steady unemployment levels. The
outlook for 2014 is slightly better, as the economy begins to rebound.

France

U.K.

Russia

12%

11%
10%

10.9%

11.2%

11.0%

10.5%

9%
8%

UNITED KINGDOM

RUSSIA

Germany

7.6%
6.9%

7%
6%

6.9%

5%

5.5%

4%

6.5%

6.3%

6.7%

6.5%

6.1%

5.2%

5.0%

4.9%

2014 (p)

2015 (p)

2016 (p)

3%
2013 (e)

Sources: IHS Global Insight (January 2014); Agence France Presse, 01.27.14; Staffing Industry Analysts Daily News, 12.04.13

8
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GLOBAL LABOR MARKET UPDATE: APAC
Trends among the largest labor markets in the APAC region are very divergent. Lackluster hiring trends in India and Australia are forecast
to continue into 2014; in Japan, the short-term outlook calls for a favorable employment climate and growing demand for workers.

CHINA

AVERAGE ANNUAL UNEMPLOYMENT RATE

A total of 13.1 million new jobs were created in China’s urban areas in 2013
and the urban unemployment rate remained at 4.1% —a rate unchanged
since 2010. Government officials have said they are working on a household
survey method of assessing the unemployment rate that would provide a
more accurate picture of joblessness in the country.

11%

JAPAN

10%

The economic stimulus has helped improve Japan’s labor market, with a
relatively flat unemployment rate and improving job availability. The
employment situation is expected to remain healthy in 2014.

INDIA

Hiring was relatively flat among Indian companies in 2013. Job creation
declined in several major cities, although the Delhi region saw modestly
positive job growth. Unemployment is forecast to increase in 2014, but the
employment outlook is positive as the economy is expected to accelerate.

AUSTRALIA

Australia’s labor market saw its worst performance in decades in 2013, as
the economy lost more than 67,000 full-time positions (while gaining nearly
twice as many part-time jobs). In addition, the labor force participation rate
fell and the unemployment rate rose over the year. Little improvement is
expected until the second half of 2014.

China

9%

9.7%

Japan

9.9%

India

9.7%

Australia

9.3%

8%
7%
6%
5%
4%
3%

5.6%

6.0%
5.4%

5.0%

4.1%

4.0%

4.2%

4.5%

4.1%

4.0%

3.9%

3.9%

2013 (e)

2014 (p)

2015 (p)

2016 (p)

Sources: IHS Global Insight (January 2014); Wall Street Journal, 01.15.14; Staffing Industry Analysts, 01.20.14, 01.02.14; Kyodo News, 12.26.13; Dow Jones Institutional News, 01.23.14

9
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GLOBAL LABOR MARKET SPOTLIGHT: SALARY OUTLOOK

FAVORABLE SALARY EXPECTATIONS IN 2014

% OF COMPANIES FREEZING SALARIES

Although many labor markets still face high unemployment and uncertain
hiring conditions, salary forecasts across the globe are looking brighter for
2014. According to Culpepper’s latest salary outlook, employee base
salaries are expected to rise across most global regions and in two-thirds of
all countries in the coming year. And while the percent of companies
planning on freezing salaries climbed to 5% in 2013, only 2% say they plan
to freeze pay across the board in 2014.

40%
35%

30%
25%
20%
15%

Developed countries including the U.S., Canada, and U.K. are forecast to see
pay increases of around 3% in 2014, with slightly lower pay hikes expected
in the Eurozone and Japan. Emerging markets including Brazil, Russia,
China, and India are forecast to see greater salary increases in 2014, in
keeping with the higher rates of inflation in these markets.

12%
10%
8%

AMERICAS
2013 (A)

10%

2014 (P)
5.8%

6%
4%

12%

8%

6.3%
4.3% 4.3%

2%

0%
2008

EMEA
2013 (A)

Canada

Brazil

Mexico

2010

2011

2014 (P)

7.5% 7.7%

8%
4.3% 4.5%

2012

9.8%

10.3%

2014

2013 (A)
2014 (P)

7.4% 7.6%

6%
4%

3.0%
2.6% 2.7% 2.9%

2013

APAC

10%

2.3% 2.5%

3.5% 3.7%

2%

0%
U.S.

2009

12%

2%

0%

10

5%

6%
4%

2.8% 3.0% 2.8% 2.9%

10%

0%
Eurozone

U.K.

Russia

Middle
East

China

India

Japan

Australia

Source: 2013-2014 Salary Budget Survey, Culpepper.
Data from 1,759 participating organizations reporting salary budget data for 117 countries and 25 international geographic regions.
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GLOBAL LEGISLATIVE UPDATE
Among the recent highlights in employment legislation are new regulations surrounding immigration. Countries including Canada,
Spain, and Brazil are changing or considering changes to their laws that would facilitate immigration for skilled workers.

GERMANY

CANADA

The Canadian government plans to
introduce a new model of immigration
selection in January 2015 that will
connect prospective migrants with
potential employers. In the new
model, the government would act as a
“matchmaker” between skilled
migrants and Canadian employers.

MEXICO

A 3.9% increase in the minimum
wage became effective across
the country on January 1, 2014.

The new coalition government
agreement includes proposals
that would limit assignment
lengths for temporary employees
and impose higher penalties for
misclassification of workers.

CHINA

The country has loosened restrictions on its one-child
policy, a move which may have long-term implications
for the growth of the labor force. The law now allows
couples in which one member is an only child to have
a second child; formerly, both members had to be only
children in order to be allowed a second child.

JAPAN

SPAIN

A new regulation simplifies the immigration
process for some non-EU foreign workers. Large
companies or those in strategic sectors can fasttrack the entry and stay process for certain
categories of workers, including highly qualified
professionals and intra-company transfers.

BRAZIL

Brazil will change its immigration law to
make it easier for foreign workers to
enter the country, according to the
country’s Strategic Affairs Minister.
Changes would include reducing the
bureaucracy around obtaining a work
visa and allowing workers to change jobs
without having to request a new visa.

11

SOUTH AFRICA

The Employment Services Bill, which
was approved by the South African
National Assembly in November,
establishes government-sponsored
employment matching services for
jobseekers. It also seeks to regulate
and provide a licensing system for
private employment agencies.

Employers and employees will be exempt from
paying social insurance premiums while a worker
is on maternity leave, as of April 2014.

SINGAPORE

Beginning in April 2014, lower-paid
professionals, managers, and executives will
qualify for employment rights including
holiday and sick leave, as well as the right to
launch a claim for unfair dismissal.

AUSTRALIA

Changes to labor laws went into effect at the start
of 2014, including new procedures for addressing
bullying in the workplace and regulations that give
trade union officials greater access to workplaces.

Sources: SIA Daily News, 12.04.13, 11.22.13; 01.17.14; SIA Western Europe Legs & Regs Advisor, October and November 2013; SIA ROW Legs & Regs Advisor, November 2013 Washington Post, 11.15.13;
InternationalLawOffice, 10.09.13; www.shrm.org
U.S. Labor Market Overview
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U.S. EMPLOYMENT CONDITIONS

After four consecutive months of strong
employment growth, U.S. hiring plunged in
December 2013, as employers added just
74,000 workers to their payrolls, the
lowest monthly gain in nearly three years.
For the full year 2013, job creation
averaged only 182,000 per month for a
total of just under 2.2 million new jobs,
roughly the same pace as in 2012.

UNEMPLOYMENT IS DECREASING—
BUT FOR THE WRONG REASONS

The unemployment rate continued to
decline, falling to 6.7% in December 2013,
its lowest point since 2008. However, the
improvements in unemployment are
largely being driven by falling labor force
participation rather than a robust job
market. The labor force participation rate
retreated back to 62.8% in December,
matching a 35-year low.

350
300
250
200
150
100
50
0

10.0
9.0
8.0
7.0
6.0

Total non-farm employment growth

Unemployment Rate (%)

EMPLOYMENT GROWTH DID NOT
ACCELERATE IN 2013

Employment (000s)

U.S. MONTHLY EMPLOYMENT CHANGE AND UNEMPLOYMENT RATE

Unemployment rate

EMPLOYMENT OVERVIEW
JUL

AUG

SEP

OCT

NOV

DEC

Total non-farm employment growth

89K

238K

175K

200K

241K

74K

Private sector employment growth

100K

207K

168K

217K

226K

87K

Unemployment rate

7.3%

7.2%

7.2%

7.2%

7.0%

6.7%

SLOW IMPROVEMENTS IN THE LABOR MARKET

The weak December job gains, and the sluggish labor market figures for 2013 overall, were a disappointment for a U.S. economy that has been
struggling to exhibit signs of strength. The outlook for 2014 calls for a modest acceleration in hiring, as a more favorable economic and political
environment is expected to boost confidence and set the stage for more solid employment gains. It remains to be seen whether the year-end hiring
slump is an anomaly, influenced by cold weather—or it may mean that the economy and labor market are not quite as healthy as they seemed.

13

Source: U.S Bureau of Labor Statistics
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U.S. LABOR MARKET: SUPPLY AND DEMAND

JOB DEMAND ACCELERATES IN H2 2013

# of Unemployed Workers

# of Online Job Ads
12000

18000
16000

12000

8000

10000

6000

8000
6000

4000

4000

Online Job Ads
(in thousands)

10000

14000

2000

2000
0
Jul 13

Oct 13

Jan 13

Apr 13

Jul 12

Oct 12

Jan 12

Apr 12

Jul 11

Oct 11

Jan 11

Apr 11

Jul 10

Oct 10

Jan 10

0
Apr 10

All U.S. regions posted overall year-over-year
growth in online job ads, but some metro areas saw
demand drop in 2013. Among the areas that saw
the greatest decreases were Washington D.C. and
Baltimore, as a result of the ongoing political
budgetary issues and the tightening of government
payrolls. Likewise, most occupations saw growing
demand for workers in 2013, with the greatest
gains seen in sectors including food preparation,
sales, and transportation.

U.S. MARKET - MONTHLY LABOR DEMAND VS. LABOR SUPPLY

Unemployed Workers
(in thousands)

The number of online job advertisements rose by
nearly 126,000 in December 2013, bringing the
number of employment vacancies in the U.S. to
nearly 5.3 million. Worker demand was flat in the
beginning of the year, with job ad growth averaging
less than 1,000 per month, but a stronger second
half brought the average monthly job ad gain to
27,000 for the full year. The supply/demand ratio
(number of unemployed workers per advertised
vacancy) sank to 2.0 in December 2013, down from
2.5 at the end of 2012 and 3.0 a year earlier.

“In 2013, labor demand in the first half of the year was flat but was more upbeat in the last six months with
gains in a number of occupations. These gains have helped whittle the unemployment number as more and
more workers found employment.”
— June Shelp, Vice President, The Conference Board, January 8, 2014
14

Sources: Conference Board Help Wanted OnLine, Bureau of Labor Statistics
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U.S. LABOR MARKET SPOTLIGHT: BEST JOBS FOR 2014 AND BEYOND

HEALTHCARE, IT, AND BUSINESS PROFESSIONALS IN DEMAND

Which professions are projected to lead the way in job creation in the
U.S. in 2014 and for the next five years? Data from Kelly’s Talent
Market Analyst tool suggests that the strongest job growth in the
coming years will be in occupations in the healthcare, business and
finance, and IT sectors. Healthcare professions, such as physical
therapists and nurses, will continue to add jobs as the population ages.
The ongoing tech boom is driving demand for IT professionals such as
software developers and systems analysts/administrators. And jobs
such as market research analysts and management analysts are also
growing in importance as more organizations are seeking to harness
the power of data to drive business improvements.

HOT LOCATIONS FOR JOB GROWTH

Data from the Talent Market Analyst tool can also show where these
fast-growing jobs are expected to be located. Leading metropolitan
areas for the top-growing occupations are centered in the southeast,
south, and northwest regions of the country, particularly in North
Carolina and Texas.

FASTEST-GROWING METRO AREAS FOR TOP OCCUPATIONS
Healthcare

Business & Finance

IT

•Raleigh-Cary, NC

•Portland, OR

•Madison, WI

•Boise City, ID

•Raleigh-Cary, NC

•Salt Lake City, UT

•Houston, TX

•Austin, TX

•Huntsville, AL

% Change
2013-2014

% Change
2014-2019

Physical Therapists

4.1%

13.4%

Dental Hygienists

3.3%

12.0%

Radiologic Technologists

3.0%

10.7%

Registered Nurses

2.8%

9.9%

Market Research Analysts and
Marketing Specialists

3.7%

15.8%

Training and Development Specialists

2.9%

11.8%

Management Analysts

2.4%

8.7%

Software Developers, Systems
Software

3.1%

13.5%

Software Developers, Applications

2.7%

11.2%

Network & Computer Systems
Administrators

2.5%

11.0%

Computer Systems Analysts

2.1%

8.9%

TOP OCCUPATIONS
Healthcare Occupations

Business and Finance Occupations

IT Occupations

41%

Source: Talent Market Analyst

15

Note: Jobs ranked by % change 2013-2014 and 2014-2019; “best” jobs appear in the top 15 on both lists. Minimum 5,000+ jobs created (2013-2014) and 20,000 jobs created (2014-2019). Limited to jobs that require an associate’s
degree or higher. Metropolitan areas ranked by % change in occupational employment 2013-2014 and 2014-2019; “fastest growing” areas appear in the top 5 on each list. Minimum occupational employment in each metro area
was 2x average occupational employment.
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GLOBAL TRENDS IN RPO & TALENT RECRUITMENT 2014
As the global economy improves, hiring is projected to ramp up and competition for top talent is expected to intensify. According to
Kelly Services’ Global Trends in RPO and Talent Recruitment 2014 report, organizations are increasingly considering outsourcing some
or all of their hiring functions in order to gain an edge in the war for talent.

BRIGHT OUTLOOK FOR RECRUITMENT OUTSOURCING

Hiring intentions for the coming year are positive: nearly
three-quarters of respondents to the new Global Trends in
RPO and Talent Recruitment report said that they expect
to increase full time hiring in 2014. But over 60% also say
that finding new workers can be a challenge.
Having a partner can help in the hiring process, especially
for professional positions. More than a quarter of
respondents currently outsource some or all of their
recruiting, and around half of those use RPO for their
professional talent. Finding talent more quickly and
helping manage multiple hiring and sourcing vendors are
some of the key ways that an outsourced recruitment
provider can add value.

Plan to increase full time hiring in
the next year
73%

Experiencing difficulties in
recruiting staff
61%

17

Currently outsource the
recruiting/hiring process

Expectations of a recruitment
outsourcing partner

26%
Faster time to hire

Of those using RPO, 50% outsource
recruitment of professional talent
Would consider
outsourcing part or all of
the recruitment process
40%

Of those considering RPO, 48%
would consider outsourcing
recruitment of professional talent

88%

Integrate multiple
sourcing channels

58%

Lower cost of
recruitment
Manage or limit the
number of thirdparty vendors
Gain access to
technology

51%

32%

27%

Source: Global Trends in RPO and Talent Recruitment 2014, KellyOCG
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THE RISE OF ONLINE STAFFING
Online staffing, or using virtual talent exchanges to match freelance workers with potential employers, is one of the hottest trends in
the workforce solutions space today. Just as online exchanges have revolutionized industries such as music and retail, online talent
platforms may have a transformative effect on the way organizations find and manage workers.

ROBUST GROWTH PREDICTED

According to Staffing Industry Analysts (SIA), online staffing is currently a $1.5
billion industry, with annual projected growth rates that could exceed 60% in
the coming years as employers and workers alike continue to embrace more
flexible and virtual work models. SIA predicts that by 2020, the online staffing
global market could conservatively reach $16B, but may potentially climb as
high as $45B. Growth will be driven by both small and large businesses, global
organizations, and improvements and innovations in online platforms.

DYNAMIC INDUSTRY CONTINUES TO EVOLVE

SIA estimates that there are more than 70 online staffing platforms. Some of
these are global in scope and cover a wide range of skills, while others focus
on specific geographies, jobs, or other niches. The leading online platforms,
oDesk and Elance, merged in December 2013, creating a large-scale platform
that will greatly expand access to both freelance job opportunities and talent.
The combined entity will offer a global community of more than 8 million
freelancers and 2 million potential employers in more than 180 countries.

$B US

$50
$45
$40
$35
$30
$25
$20
$15
$10
$5
$0

Online Staffing Industry: Potential Growth Forecasts
Conservative Estimate
Aggressive Estimate

2012 2013 2014 2015 2016 2017 2018 2019 2020

Kelly Services recently announced a partnership with oDesk. Through the alliance, the first between a workforce solutions company and
an online workplace, oDesk will become a component of the talent supply chain for KellyOCG, the Outsourcing and Consulting Group of
Kelly Services. “Integrating oDesk into our supplier network helps our clients access the rapidly growing online workforce, increasing
their agility and access to key talent in their outsourced program,” said Teresa Carroll, SVP and General Manager, KellyOCG.

18

Source: “Online Staffing” Platform Businesses: Industry Segment Forecast Through 2020, Staffing Industry Analysts, 01.02.14; Business Wire, 12.18.13; Kelly Services, 12.12.13
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CEO CHALLENGES 2014
The 2014 version of the Conference Board’s CEO Challenge survey finds that business leaders continue to view human capital as the
single most pressing issue facing their organizations. In a dynamic and diverse global business environment, smart and successful
companies are placing a priority on finding ways to retain, engage, and develop their workforces.

HUMAN CAPITAL IS THE TOP CONCERN FOR EXECUTIVES
The Conference Board surveyed CEOs across the globe about which business
challenges will be the most critical heading into 2014. For the second straight
year, human capital challenges are at the top of the global list. Across regions,
although the top four challenges were the same, the order of importance was
slightly different. Human capital challenges rank highest among European and
Asian CEOs, but second in the US and Latin America.

TOP CEO CHALLENGES 2014
GLOBAL

US

LAT AM

EUROPE

ASIA

Human
Capital

1

2

2

1

1

Customer
Relationships

2

1

3

3

4

Innovation

3

4

4

2

2

Operational
Excellence

4

3

1

4

3

•

Raise employee engagement

•

Improve performance management processes and
accountability

•

Increase efforts to retain critical talent

•

Improve leadership development programs

•

CEOs also identified the strategies that are most effective in addressing their
human capital challenges. Retaining and developing key staff, along with
improved performance management processes, are among the top ways that
CEOs seek to solve their workforce issues.

19

23%

TOP STRATEGIES TOImprove total
MEET HUMAN CAPITAL CHALLENGES
talent
management
42%
•
Provide employee training and development

Focus on internally developed talent to fill key roles

•

Enhance effectiveness of the senior management
team

•

Improve effectiveness of front-line supervisors and
managers

•

Improve corporate brand and employee value
propositions to attract talent

•

Improve succession planning for current and future
needs

Source: CEO Challenge 2014, The Conference Board
Global Talent Market Quarterly

BACK TO
TABLE OF CONTENTS

Kelly offers a complete content library that advances the discussion and thinking around current trends, strategies, and issues
impacting global talent management.
TITLE

PRESENTED BY:

DESCRIPTION

Global Trends in RPO
and Talent
Recruitment 2014

Pam Berklich, Senior Vice
President, Direct Hire
Practices, KellyOCG

This report, prepared by Kelly OCG in partnership with the Human Resource
Outsourcing Association (HROA), HR.com, the Shared Services & Outsourcing
Network (SSON) and the International Association of Outsourcing
Professionals (IAOP), provides a comprehensive overview of the latest trends
and insights from the global business community in regard to jobs, skills
development, and recruitment.

Let the Innovators
Innovate

Jeff DeWitt, Senior Director of
Engineering Solutions for
Global Managed Solutions,
KellyOCG

This e-book seeks to identify the ways in which leaders of engineering firms
can rethink their workforce models in order to achieve sustainable product
innovation, to drive aggressive top-line growth and increase the bottom line.

5 Myths of Supplying
Talent Through a
Third-Party Provider
Model

Thorsten Koletschka, Director,
EMEA Supplier Development,
Kelly Services

Whether you are a recruiter, an HR outsourcing firm or a niche talent
supplier, this whitepaper outlines the key issues and misconceptions of
delivering your service through a third-party versus directly to an employer.

To register for webcasts or for more information, visit www.kellyocg.com
Download The Talent Project, a free iPad ® app by Kelly Services.
20
About Kelly Services®
Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions.
Kelly® offers a comprehensive array of outsourcing and consulting services as well as
world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients
around the globe, Kelly provided employment to approximately 540,000 employees in 2013.
Revenue in 2013 was $5.4 billion. Visit kellyservices.com and download The Talent Project, a
free iPad® app by Kelly Services.
A Kelly Services Report
All trademarks are property of their respective owners. An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0145
Kelly Services Inc. makes no representation or warranty with respect to the material contained within this report.

kellyservices.com

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GTMQ Global Talent Market Quarterly Highlights

  • 1. Global Talent Market Quarterly FIRST QUARTER l 2014
  • 2. Global Talent Market Quarterly CONTENTS 3 Global Economic Situation • Outlook • Briefing 6 Global Labor Market Update • Americas • EMEA • APAC • Global Labor Market Spotlight • Legislative Update 12 U.S. Labor Market Overview • Current Employment Conditions • Supply and Demand • Labor Market Spotlight 16 Workforce Solutions Industry Insight • Global Trends in RPO and Talent Recruitment 2014 • The Rise of Online Staffing • CEO Challenges 2014 • The Talent Project
  • 4. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL ECONOMIC OUTLOOK 2014 looks to be a modestly stronger year for the global economy, with growth projected to reach 3.3%. Stronger business and consumer sentiment, particularly in developed countries, will help drive the expansion; fiscal and political issues represent the biggest risks. REAL GDP GROWTH BY REGION, 2012-2015 (p) APAC Latin America World U.S. EMEA Eurozone 6% AMERICAS 5.7% 5.3% 5% 4.8% 4% 3.9% 3.3% 3% 2.6% 2% 2.4% 1.9% 3.3% 2.7% 3.8% 3.2% 2.6% 4.0% 3.9% 3.4% 2.8% 2.1% 1.4% 1% 1.0% 5.5% 1.5% -0.4% 2013 (p) 4 2014 (p) EMEA As the Eurozone slowly emerges from recession in 2014, other regional economies will also begin to rebound. The economic outlook for the Middle East and other regional emerging markets is vulnerable to political instability and unrest. APAC Although there is considerable divergence across countries in the APAC region, growth is high and projected to accelerate. Many economies are still battling weak external demand and many face risks from volatility in the financial markets. 0.9% 0% -1% Stronger growth globally and in North America is expected to spur economic acceleration throughout the region in 2014. Some Latin American markets face challenges from political uncertainty and tighter financial conditions. 2015 (p) 2016 (p) Sources: IHS Global Insight (January 2014); BNAmericas.com, 1.22.14
  • 5. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS ECONOMIC BRIEFINGS The advanced economies including the U.S., U.K., and Germany will drive stronger global economic performance in 2014. Growth in emerging markets was well below historical levels in 2013, averaging 4.7%, but is expected to accelerate to 5.3% in 2014. EMERGING MARKETS REAL GDP GROWTH RATES, SELECTED MARKETS Ranked by 2014(p) growth  Economic growth has stabilized in CHINA and is expected to remain steady around the 8% mark in 2014, supported by relatively high growth targets and policies.  In INDIA, the economy is expected to gain momentum in 2014. Boosting investment is critical to recovery, and the elections in May should bring some political stability.  GDP growth in RUSSIA dipped to 1.6% in 2013, as exports and business investment slumped. Improving conditions in Europe are expected to drive a rebound in 2014.  Economic growth in BRAZIL is forecast to accelerate in 2014 and 2015, driven primarily by increased investment and more modest growth in consumer spending. DEVELOPED ECONOMIES  AUSTRALIA’s economic growth is projected at 2.4% in 2014, virtually the same rate seen in 2013. Uncertainty in the export market and slowing investments will keep growth in check.  Economic growth in JAPAN will get a modest lift from consumer spending in the first quarter of 2014 before the planned consumption tax increase in April. Further expansion depends on an improved export climate.  Consumer spending, housing, and business investment are projected to boost U.S. economic growth to 2.7% in 2014. CANADA’s economy is also expected to benefit from the pickup, with 2014 growth forecast at 2.4%.  The U.K. economy is among the healthiest in Europe, projected to grow 2.7% in 2014, while 2% growth is expected in GERMANY. The Eurozone economy overall is projected to expand slightly in 2014; ITALY and GREECE are among the only Eurozone countries not expected to post positive growth until 2015. China India Brazil Russia U.S. Global GDP Growth 2014(p): 3.3% U.K. Canada Australia Germany 2013(p) Japan 2014(p) France 2015(p) Italy -2% 5 0% 2% 4% 6% 8% 10% Sources: IHS Global Insight (January 2014)
  • 6. Global Labor Market Update FIRST QUARTER l 2014
  • 7. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL LABOR MARKET UPDATE: AMERICAS Major markets in the Americas region, including the U.S., Canada, and Brazil, saw very subdued labor market performances in 2013. A stronger economic outlook is expected to drive hiring gains in 2014 in the U.S., but other economies may lag behind in job creation. AVERAGE ANNUAL UNEMPLOYMENT RATE UNITED STATES The labor market closed 2013 on a disappointing note, and job gains for the year were ultimately lackluster. Improvements in the unemployment rate came largely as a result of lower participation. 2014 is expected to be a better year for the U.S. labor market, as the economy gains momentum. BRAZIL Brazilian employers created 1.1 million jobs in 2013—a substantial gain, but the country’s lowest job total in 10 years. The labor market is expected to remain relatively stable in the short term; a key risk is high inflation. CANADA Canada’s labor market performance in 2013 was very similar to 2012, with weak job growth and little improvement in the unemployment rate. The slowdown in the property sector is expected to keep job creation muted in 2014, unless exports and business investment drive up growth. MEXICO The unemployment rate reached a six-year low at the end of 2013, and labor force participation edged upwards. These positive labor market developments may be at risk, however, as the fiscal reforms enacted to begin 2014 may have a negative effect on job creation in the short term. U.S. Brazil Canada Mexico 6.6% 6.5% 9% 8% 7% 7.4% 6.9% 7.0% 6.5% 6% 5% 4% 5.9% 5.4% 5.5% 5.6% 5.5% 4.9% 4.8% 4.7% 2014 (p) 2015 (p) 5.5% 4.5% 3% 2013 (e) 2016 (p) Sources: IHS Global Insight (January 2014) EIU, 01.21.14, 01.15.14; Wall Street Journal, 01.21.14 7
  • 8. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL LABOR MARKET UPDATE: EMEA Germany and the U.K. remain the labor market standouts in Europe, as employers in many other markets have yet to regain confidence following the economic downturn. The forecast is for a very gradual recovery in hiring levels as the area returns to economic growth. AVERAGE ANNUAL UNEMPLOYMENT RATE GERMANY Solid growth in employment continues in Germany, supported by favorable consumer demand. Unemployment is expected to continue to decrease gradually in 2014 and beyond as the regional economic picture brightens. FRANCE The French labor market situation remains challenging, as the number of registered jobless rose to a record 3.3 million in December 2013. High unemployment is projected to continue to climb in the short term, despite some improvement in the country’s economic conditions. The U.K. labor market has shown solid and impressive growth in recent months. Employment levels have risen to historical highs and unemployment continues to drop, driven by greater business confidence. Further improvements depend upon continued economic strengthening. Despite challenging economic conditions in 2013, the Russian labor market was stable with consistent hiring and steady unemployment levels. The outlook for 2014 is slightly better, as the economy begins to rebound. France U.K. Russia 12% 11% 10% 10.9% 11.2% 11.0% 10.5% 9% 8% UNITED KINGDOM RUSSIA Germany 7.6% 6.9% 7% 6% 6.9% 5% 5.5% 4% 6.5% 6.3% 6.7% 6.5% 6.1% 5.2% 5.0% 4.9% 2014 (p) 2015 (p) 2016 (p) 3% 2013 (e) Sources: IHS Global Insight (January 2014); Agence France Presse, 01.27.14; Staffing Industry Analysts Daily News, 12.04.13 8
  • 9. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL LABOR MARKET UPDATE: APAC Trends among the largest labor markets in the APAC region are very divergent. Lackluster hiring trends in India and Australia are forecast to continue into 2014; in Japan, the short-term outlook calls for a favorable employment climate and growing demand for workers. CHINA AVERAGE ANNUAL UNEMPLOYMENT RATE A total of 13.1 million new jobs were created in China’s urban areas in 2013 and the urban unemployment rate remained at 4.1% —a rate unchanged since 2010. Government officials have said they are working on a household survey method of assessing the unemployment rate that would provide a more accurate picture of joblessness in the country. 11% JAPAN 10% The economic stimulus has helped improve Japan’s labor market, with a relatively flat unemployment rate and improving job availability. The employment situation is expected to remain healthy in 2014. INDIA Hiring was relatively flat among Indian companies in 2013. Job creation declined in several major cities, although the Delhi region saw modestly positive job growth. Unemployment is forecast to increase in 2014, but the employment outlook is positive as the economy is expected to accelerate. AUSTRALIA Australia’s labor market saw its worst performance in decades in 2013, as the economy lost more than 67,000 full-time positions (while gaining nearly twice as many part-time jobs). In addition, the labor force participation rate fell and the unemployment rate rose over the year. Little improvement is expected until the second half of 2014. China 9% 9.7% Japan 9.9% India 9.7% Australia 9.3% 8% 7% 6% 5% 4% 3% 5.6% 6.0% 5.4% 5.0% 4.1% 4.0% 4.2% 4.5% 4.1% 4.0% 3.9% 3.9% 2013 (e) 2014 (p) 2015 (p) 2016 (p) Sources: IHS Global Insight (January 2014); Wall Street Journal, 01.15.14; Staffing Industry Analysts, 01.20.14, 01.02.14; Kyodo News, 12.26.13; Dow Jones Institutional News, 01.23.14 9
  • 10. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL LABOR MARKET SPOTLIGHT: SALARY OUTLOOK FAVORABLE SALARY EXPECTATIONS IN 2014 % OF COMPANIES FREEZING SALARIES Although many labor markets still face high unemployment and uncertain hiring conditions, salary forecasts across the globe are looking brighter for 2014. According to Culpepper’s latest salary outlook, employee base salaries are expected to rise across most global regions and in two-thirds of all countries in the coming year. And while the percent of companies planning on freezing salaries climbed to 5% in 2013, only 2% say they plan to freeze pay across the board in 2014. 40% 35% 30% 25% 20% 15% Developed countries including the U.S., Canada, and U.K. are forecast to see pay increases of around 3% in 2014, with slightly lower pay hikes expected in the Eurozone and Japan. Emerging markets including Brazil, Russia, China, and India are forecast to see greater salary increases in 2014, in keeping with the higher rates of inflation in these markets. 12% 10% 8% AMERICAS 2013 (A) 10% 2014 (P) 5.8% 6% 4% 12% 8% 6.3% 4.3% 4.3% 2% 0% 2008 EMEA 2013 (A) Canada Brazil Mexico 2010 2011 2014 (P) 7.5% 7.7% 8% 4.3% 4.5% 2012 9.8% 10.3% 2014 2013 (A) 2014 (P) 7.4% 7.6% 6% 4% 3.0% 2.6% 2.7% 2.9% 2013 APAC 10% 2.3% 2.5% 3.5% 3.7% 2% 0% U.S. 2009 12% 2% 0% 10 5% 6% 4% 2.8% 3.0% 2.8% 2.9% 10% 0% Eurozone U.K. Russia Middle East China India Japan Australia Source: 2013-2014 Salary Budget Survey, Culpepper. Data from 1,759 participating organizations reporting salary budget data for 117 countries and 25 international geographic regions.
  • 11. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL LEGISLATIVE UPDATE Among the recent highlights in employment legislation are new regulations surrounding immigration. Countries including Canada, Spain, and Brazil are changing or considering changes to their laws that would facilitate immigration for skilled workers. GERMANY CANADA The Canadian government plans to introduce a new model of immigration selection in January 2015 that will connect prospective migrants with potential employers. In the new model, the government would act as a “matchmaker” between skilled migrants and Canadian employers. MEXICO A 3.9% increase in the minimum wage became effective across the country on January 1, 2014. The new coalition government agreement includes proposals that would limit assignment lengths for temporary employees and impose higher penalties for misclassification of workers. CHINA The country has loosened restrictions on its one-child policy, a move which may have long-term implications for the growth of the labor force. The law now allows couples in which one member is an only child to have a second child; formerly, both members had to be only children in order to be allowed a second child. JAPAN SPAIN A new regulation simplifies the immigration process for some non-EU foreign workers. Large companies or those in strategic sectors can fasttrack the entry and stay process for certain categories of workers, including highly qualified professionals and intra-company transfers. BRAZIL Brazil will change its immigration law to make it easier for foreign workers to enter the country, according to the country’s Strategic Affairs Minister. Changes would include reducing the bureaucracy around obtaining a work visa and allowing workers to change jobs without having to request a new visa. 11 SOUTH AFRICA The Employment Services Bill, which was approved by the South African National Assembly in November, establishes government-sponsored employment matching services for jobseekers. It also seeks to regulate and provide a licensing system for private employment agencies. Employers and employees will be exempt from paying social insurance premiums while a worker is on maternity leave, as of April 2014. SINGAPORE Beginning in April 2014, lower-paid professionals, managers, and executives will qualify for employment rights including holiday and sick leave, as well as the right to launch a claim for unfair dismissal. AUSTRALIA Changes to labor laws went into effect at the start of 2014, including new procedures for addressing bullying in the workplace and regulations that give trade union officials greater access to workplaces. Sources: SIA Daily News, 12.04.13, 11.22.13; 01.17.14; SIA Western Europe Legs & Regs Advisor, October and November 2013; SIA ROW Legs & Regs Advisor, November 2013 Washington Post, 11.15.13; InternationalLawOffice, 10.09.13; www.shrm.org
  • 12. U.S. Labor Market Overview FIRST QUARTER l 2014
  • 13. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS U.S. EMPLOYMENT CONDITIONS After four consecutive months of strong employment growth, U.S. hiring plunged in December 2013, as employers added just 74,000 workers to their payrolls, the lowest monthly gain in nearly three years. For the full year 2013, job creation averaged only 182,000 per month for a total of just under 2.2 million new jobs, roughly the same pace as in 2012. UNEMPLOYMENT IS DECREASING— BUT FOR THE WRONG REASONS The unemployment rate continued to decline, falling to 6.7% in December 2013, its lowest point since 2008. However, the improvements in unemployment are largely being driven by falling labor force participation rather than a robust job market. The labor force participation rate retreated back to 62.8% in December, matching a 35-year low. 350 300 250 200 150 100 50 0 10.0 9.0 8.0 7.0 6.0 Total non-farm employment growth Unemployment Rate (%) EMPLOYMENT GROWTH DID NOT ACCELERATE IN 2013 Employment (000s) U.S. MONTHLY EMPLOYMENT CHANGE AND UNEMPLOYMENT RATE Unemployment rate EMPLOYMENT OVERVIEW JUL AUG SEP OCT NOV DEC Total non-farm employment growth 89K 238K 175K 200K 241K 74K Private sector employment growth 100K 207K 168K 217K 226K 87K Unemployment rate 7.3% 7.2% 7.2% 7.2% 7.0% 6.7% SLOW IMPROVEMENTS IN THE LABOR MARKET The weak December job gains, and the sluggish labor market figures for 2013 overall, were a disappointment for a U.S. economy that has been struggling to exhibit signs of strength. The outlook for 2014 calls for a modest acceleration in hiring, as a more favorable economic and political environment is expected to boost confidence and set the stage for more solid employment gains. It remains to be seen whether the year-end hiring slump is an anomaly, influenced by cold weather—or it may mean that the economy and labor market are not quite as healthy as they seemed. 13 Source: U.S Bureau of Labor Statistics
  • 14. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS U.S. LABOR MARKET: SUPPLY AND DEMAND JOB DEMAND ACCELERATES IN H2 2013 # of Unemployed Workers # of Online Job Ads 12000 18000 16000 12000 8000 10000 6000 8000 6000 4000 4000 Online Job Ads (in thousands) 10000 14000 2000 2000 0 Jul 13 Oct 13 Jan 13 Apr 13 Jul 12 Oct 12 Jan 12 Apr 12 Jul 11 Oct 11 Jan 11 Apr 11 Jul 10 Oct 10 Jan 10 0 Apr 10 All U.S. regions posted overall year-over-year growth in online job ads, but some metro areas saw demand drop in 2013. Among the areas that saw the greatest decreases were Washington D.C. and Baltimore, as a result of the ongoing political budgetary issues and the tightening of government payrolls. Likewise, most occupations saw growing demand for workers in 2013, with the greatest gains seen in sectors including food preparation, sales, and transportation. U.S. MARKET - MONTHLY LABOR DEMAND VS. LABOR SUPPLY Unemployed Workers (in thousands) The number of online job advertisements rose by nearly 126,000 in December 2013, bringing the number of employment vacancies in the U.S. to nearly 5.3 million. Worker demand was flat in the beginning of the year, with job ad growth averaging less than 1,000 per month, but a stronger second half brought the average monthly job ad gain to 27,000 for the full year. The supply/demand ratio (number of unemployed workers per advertised vacancy) sank to 2.0 in December 2013, down from 2.5 at the end of 2012 and 3.0 a year earlier. “In 2013, labor demand in the first half of the year was flat but was more upbeat in the last six months with gains in a number of occupations. These gains have helped whittle the unemployment number as more and more workers found employment.” — June Shelp, Vice President, The Conference Board, January 8, 2014 14 Sources: Conference Board Help Wanted OnLine, Bureau of Labor Statistics
  • 15. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS U.S. LABOR MARKET SPOTLIGHT: BEST JOBS FOR 2014 AND BEYOND HEALTHCARE, IT, AND BUSINESS PROFESSIONALS IN DEMAND Which professions are projected to lead the way in job creation in the U.S. in 2014 and for the next five years? Data from Kelly’s Talent Market Analyst tool suggests that the strongest job growth in the coming years will be in occupations in the healthcare, business and finance, and IT sectors. Healthcare professions, such as physical therapists and nurses, will continue to add jobs as the population ages. The ongoing tech boom is driving demand for IT professionals such as software developers and systems analysts/administrators. And jobs such as market research analysts and management analysts are also growing in importance as more organizations are seeking to harness the power of data to drive business improvements. HOT LOCATIONS FOR JOB GROWTH Data from the Talent Market Analyst tool can also show where these fast-growing jobs are expected to be located. Leading metropolitan areas for the top-growing occupations are centered in the southeast, south, and northwest regions of the country, particularly in North Carolina and Texas. FASTEST-GROWING METRO AREAS FOR TOP OCCUPATIONS Healthcare Business & Finance IT •Raleigh-Cary, NC •Portland, OR •Madison, WI •Boise City, ID •Raleigh-Cary, NC •Salt Lake City, UT •Houston, TX •Austin, TX •Huntsville, AL % Change 2013-2014 % Change 2014-2019 Physical Therapists 4.1% 13.4% Dental Hygienists 3.3% 12.0% Radiologic Technologists 3.0% 10.7% Registered Nurses 2.8% 9.9% Market Research Analysts and Marketing Specialists 3.7% 15.8% Training and Development Specialists 2.9% 11.8% Management Analysts 2.4% 8.7% Software Developers, Systems Software 3.1% 13.5% Software Developers, Applications 2.7% 11.2% Network & Computer Systems Administrators 2.5% 11.0% Computer Systems Analysts 2.1% 8.9% TOP OCCUPATIONS Healthcare Occupations Business and Finance Occupations IT Occupations 41% Source: Talent Market Analyst 15 Note: Jobs ranked by % change 2013-2014 and 2014-2019; “best” jobs appear in the top 15 on both lists. Minimum 5,000+ jobs created (2013-2014) and 20,000 jobs created (2014-2019). Limited to jobs that require an associate’s degree or higher. Metropolitan areas ranked by % change in occupational employment 2013-2014 and 2014-2019; “fastest growing” areas appear in the top 5 on each list. Minimum occupational employment in each metro area was 2x average occupational employment.
  • 17. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS GLOBAL TRENDS IN RPO & TALENT RECRUITMENT 2014 As the global economy improves, hiring is projected to ramp up and competition for top talent is expected to intensify. According to Kelly Services’ Global Trends in RPO and Talent Recruitment 2014 report, organizations are increasingly considering outsourcing some or all of their hiring functions in order to gain an edge in the war for talent. BRIGHT OUTLOOK FOR RECRUITMENT OUTSOURCING Hiring intentions for the coming year are positive: nearly three-quarters of respondents to the new Global Trends in RPO and Talent Recruitment report said that they expect to increase full time hiring in 2014. But over 60% also say that finding new workers can be a challenge. Having a partner can help in the hiring process, especially for professional positions. More than a quarter of respondents currently outsource some or all of their recruiting, and around half of those use RPO for their professional talent. Finding talent more quickly and helping manage multiple hiring and sourcing vendors are some of the key ways that an outsourced recruitment provider can add value. Plan to increase full time hiring in the next year 73% Experiencing difficulties in recruiting staff 61% 17 Currently outsource the recruiting/hiring process Expectations of a recruitment outsourcing partner 26% Faster time to hire Of those using RPO, 50% outsource recruitment of professional talent Would consider outsourcing part or all of the recruitment process 40% Of those considering RPO, 48% would consider outsourcing recruitment of professional talent 88% Integrate multiple sourcing channels 58% Lower cost of recruitment Manage or limit the number of thirdparty vendors Gain access to technology 51% 32% 27% Source: Global Trends in RPO and Talent Recruitment 2014, KellyOCG
  • 18. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS THE RISE OF ONLINE STAFFING Online staffing, or using virtual talent exchanges to match freelance workers with potential employers, is one of the hottest trends in the workforce solutions space today. Just as online exchanges have revolutionized industries such as music and retail, online talent platforms may have a transformative effect on the way organizations find and manage workers. ROBUST GROWTH PREDICTED According to Staffing Industry Analysts (SIA), online staffing is currently a $1.5 billion industry, with annual projected growth rates that could exceed 60% in the coming years as employers and workers alike continue to embrace more flexible and virtual work models. SIA predicts that by 2020, the online staffing global market could conservatively reach $16B, but may potentially climb as high as $45B. Growth will be driven by both small and large businesses, global organizations, and improvements and innovations in online platforms. DYNAMIC INDUSTRY CONTINUES TO EVOLVE SIA estimates that there are more than 70 online staffing platforms. Some of these are global in scope and cover a wide range of skills, while others focus on specific geographies, jobs, or other niches. The leading online platforms, oDesk and Elance, merged in December 2013, creating a large-scale platform that will greatly expand access to both freelance job opportunities and talent. The combined entity will offer a global community of more than 8 million freelancers and 2 million potential employers in more than 180 countries. $B US $50 $45 $40 $35 $30 $25 $20 $15 $10 $5 $0 Online Staffing Industry: Potential Growth Forecasts Conservative Estimate Aggressive Estimate 2012 2013 2014 2015 2016 2017 2018 2019 2020 Kelly Services recently announced a partnership with oDesk. Through the alliance, the first between a workforce solutions company and an online workplace, oDesk will become a component of the talent supply chain for KellyOCG, the Outsourcing and Consulting Group of Kelly Services. “Integrating oDesk into our supplier network helps our clients access the rapidly growing online workforce, increasing their agility and access to key talent in their outsourced program,” said Teresa Carroll, SVP and General Manager, KellyOCG. 18 Source: “Online Staffing” Platform Businesses: Industry Segment Forecast Through 2020, Staffing Industry Analysts, 01.02.14; Business Wire, 12.18.13; Kelly Services, 12.12.13
  • 19. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS CEO CHALLENGES 2014 The 2014 version of the Conference Board’s CEO Challenge survey finds that business leaders continue to view human capital as the single most pressing issue facing their organizations. In a dynamic and diverse global business environment, smart and successful companies are placing a priority on finding ways to retain, engage, and develop their workforces. HUMAN CAPITAL IS THE TOP CONCERN FOR EXECUTIVES The Conference Board surveyed CEOs across the globe about which business challenges will be the most critical heading into 2014. For the second straight year, human capital challenges are at the top of the global list. Across regions, although the top four challenges were the same, the order of importance was slightly different. Human capital challenges rank highest among European and Asian CEOs, but second in the US and Latin America. TOP CEO CHALLENGES 2014 GLOBAL US LAT AM EUROPE ASIA Human Capital 1 2 2 1 1 Customer Relationships 2 1 3 3 4 Innovation 3 4 4 2 2 Operational Excellence 4 3 1 4 3 • Raise employee engagement • Improve performance management processes and accountability • Increase efforts to retain critical talent • Improve leadership development programs • CEOs also identified the strategies that are most effective in addressing their human capital challenges. Retaining and developing key staff, along with improved performance management processes, are among the top ways that CEOs seek to solve their workforce issues. 19 23% TOP STRATEGIES TOImprove total MEET HUMAN CAPITAL CHALLENGES talent management 42% • Provide employee training and development Focus on internally developed talent to fill key roles • Enhance effectiveness of the senior management team • Improve effectiveness of front-line supervisors and managers • Improve corporate brand and employee value propositions to attract talent • Improve succession planning for current and future needs Source: CEO Challenge 2014, The Conference Board
  • 20. Global Talent Market Quarterly BACK TO TABLE OF CONTENTS Kelly offers a complete content library that advances the discussion and thinking around current trends, strategies, and issues impacting global talent management. TITLE PRESENTED BY: DESCRIPTION Global Trends in RPO and Talent Recruitment 2014 Pam Berklich, Senior Vice President, Direct Hire Practices, KellyOCG This report, prepared by Kelly OCG in partnership with the Human Resource Outsourcing Association (HROA), HR.com, the Shared Services & Outsourcing Network (SSON) and the International Association of Outsourcing Professionals (IAOP), provides a comprehensive overview of the latest trends and insights from the global business community in regard to jobs, skills development, and recruitment. Let the Innovators Innovate Jeff DeWitt, Senior Director of Engineering Solutions for Global Managed Solutions, KellyOCG This e-book seeks to identify the ways in which leaders of engineering firms can rethink their workforce models in order to achieve sustainable product innovation, to drive aggressive top-line growth and increase the bottom line. 5 Myths of Supplying Talent Through a Third-Party Provider Model Thorsten Koletschka, Director, EMEA Supplier Development, Kelly Services Whether you are a recruiter, an HR outsourcing firm or a niche talent supplier, this whitepaper outlines the key issues and misconceptions of delivering your service through a third-party versus directly to an employer. To register for webcasts or for more information, visit www.kellyocg.com Download The Talent Project, a free iPad ® app by Kelly Services. 20
  • 21. About Kelly Services® Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly® offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temporary-to-hire, and direct-hire basis. Serving clients around the globe, Kelly provided employment to approximately 540,000 employees in 2013. Revenue in 2013 was $5.4 billion. Visit kellyservices.com and download The Talent Project, a free iPad® app by Kelly Services. A Kelly Services Report All trademarks are property of their respective owners. An Equal Opportunity Employer © 2014 Kelly Services, Inc. Z0145 Kelly Services Inc. makes no representation or warranty with respect to the material contained within this report. kellyservices.com