Onecomm indonesia

CIMB NIAGA KARTU BERLAGU
INDEPENDENCE DAY & IDUL FITRI
FACEBOOK CAMPAIGN 2012

ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY

Program Pemberantasan TBC
(Koalisi Untuk Indonesia Sehat)


Clean Water Project (JHUCCP/ P&G)


JHPIEGO/ MNH Program/ PPH Project:
IEC & Counseling materials for cadres in Bandung & Subang in 2003

Flip Chart


JHUCCP/ MNH Program/ SIAGA Campaign
One Comm developed IEC materials to mobilize community participation & create awareness on use
of skilled provider at birth, distributed mainly in Cirebon area

Kalender AMANAT Persalinan

Sertifikat AMANAT Persalinan

Leaflet AMANAT Persalinan

UNDP/ KPU: For Election 2004, one comm helped KPU to develop
training materials (including 3 x 15 minute TV Program) for KPPS, as well as
media planning & buying

Training
Manual
Book

Newspaper Ad Post Card

Koalisi Untuk Indonesia Sehat/ MoH/ JHUCCP:
One Comm organized the kick off launch event of National Movement of Washing Hands,
officiated by the Ministry of Health


European Union Visibility Campaign:
One Comm organized events such as photo expo, pantomime play, and seminar road show,
as well as article write ups and interviews in radio, newspapers and TV


Pfizer & BPOM


Sun Life Financial
Indonesia


CASE STUDY: CIMB Niaga ‘Kartu Berlagu’
Idul Fitri & Independence Day 2012
Idul Fitri & Independence Day 2012
There were 3 important moments in August 2012 :
Independence Day, Ramadhan and Idul Fitri.

CIMB Niaga decided to combine ‘charity and greeting card’ into
music videos because :

1.During Ramadhan most people will try to do good deeds.
2.And now people like to use Facebook to send a greeting since it
is free, fast and easy.

Four Indonesia’s evergreen music videos were rearranged into
more current songs and they were named ‘Kartu Berlagu’. It is the
first charity music videos in a form of greeting card ever.
It was a success campaign. In a month campaign there were :

109 thousand cards were sent, 79 thousands new fans and
people talking about this increased 3233%.


Social Media


Desktop Applications


Christmas 2012
Christmas 2012
CIMB Niaga continued the success story of Idul Fitri Kartu Berlagu
campaign by creating the same campaign for Christmas 2012.

Kartu Berlagu Christmas was also a success.

Although Indonesian people are mostly Moeslim, however there
were quite many cards were sent during the campaign (1 month):

64 thousands cards were sent and 82 thousands new fans.


Hari Pendidikan Nasional


Imlek 2012


Idul Fitri 2012


Natal 2012


Nyepi 2012


Waisak 2012


CASE STUDY: AQUA 1 lt untuk 10 lt
CASE STUDY: AQUA 1 lt untuk 10 lt
Aqua as the market leader wants to give back to the community through a CSR
program that needs to relate to the core business. So it’s more a Core Business
Interest (CBI) than a CSR (Corporate Social Responsibility).

Program 1 lt Untuk 10 lt was launched in 2007 with heavy multi media
campaign including TV, print ad, OOH, digital and event. In 2011, we initiated
the development of a story book inspired by the people of NTT where the
program took place.

The impact of this program is significant and phenomenal, not only it
exceeded the (sales) target, it also—most importantly-- generated positive
perception and image towards Aqua (and Danone overall) as “a good brand, a
trusted brand, a brand that I would recommend and use for long”. In short,
the program has strengthened Aqua’s position as the undisputable #1 brand
in Indonesia.


LAUNCH & PROGRESS
POS – GENERAL TRADE

MICROSITE
SOCIAL MEDIA
PRINT AD


CASE STUDY: Es Teler 77 Masak Musikal 1
Es Teler 77 is the first Indonesian franchise brand and has been in the market for over
two decades. To rejuvenate and refresh the image, starting 2010 Es Teler 77 focused to
Moms as the primary target audience (previously it skewed more to teens).
Agency helped this by developing a creative communication campaign called MASAK
MUSIKAL, in 2011. It is all about COOKING SHOW mixed with SINGING AND
DANCING. Why? We believe cooking, singing and dancing are in the heart of every
family.
And it’s true! Here is the result:
With thousands of entries, 6 couples of mom/dad and child were selected as the
-

participants.
It was aired in ANTV every Sunday for 6 episodes and it proved to be the first and
-

unique of its kind.
The PR value generated worth of Rp. 6 billion, half of the actual budget spent. And the
-

most important is: the sales increased 20% YTD, exceeding the target.


PRINT AD


MASAK MUSIKAL 2



It is a promo bundling with Musica studio.
Every purchase of Do, Re or Mi package menu will get
the CD music of Nidji or d’Masiv.

Other than that, they could also join the cooking
competition by sending their original recipes and the
7 finalists will compete during the grand final event
that accompanied by the singers.

What a great experience !


PRINT AD POS MATERIAL

Poster
X-Banner
Spanduk

Flagchain
Menu
Tray
matt


Print Ad

Bisnis Indonesia
325x270mm

Kontan
137x200mm

Kompas
231x300 mm

SWA
210x275mm


WORKSHOP/ ROAD SHOW


EXHIBITION/ Clicks Market
CARA ASIK CARI MUSIK


AWARDING NIGHT
CARA ASIK CARI MUSIK


Clicks Society
Clicks Society
(Online Entrepreneur Community)
(Online Entrepreneur Community)


CASE STUDY: Philips Medan Attack 2011
CASE STUDY: Philips Medan Attack 2011
Philips is the market leader in lighting in Indonesia, except in Medan.
Medan is a totally different battlefield for Philips as the market is
dominated by a local brand, Hannoch. Hannoch lamps and luminaire
have successfully bridged the gap between Awareness and
Consideration in Medan and North Sumatera making them a strong
competitive brand. Therefore the agency is asked to implement a
Push & Pull Strategy Plan among Consumers & Resellers to gain
stronger presence and preference in the region.
We came up with a Home Visit program for encourage usage and
build loyalty, Gerebek Pasar to push sales, branding to increase
awareness, and TV and radio campaign to create noise and excitement
among the target audience. The integrated program has resulted in
generating awareness and sales at the same time, closing the gap
between Philips and Hannoch.


KEY CONTACT
KEY CONTACT
LUTHFI HASAN
• 13 years (1989-2001) with JWT Jakarta and
Vietnam (his last position is Group Account
DIRECTOR
Director/ Client Service Director), and 2 years
(2001-2003) with Johns Hopkins University
Center for Communication Programs.

• Consultant for UNICEF (2002), World Bank
(2003), and Merpati Airlines (2002-2003)

• During his 17 years career in the
communication industry, Luthfi had handled
many different accounts, from consumer goods
to banking and insurance, from condom to F&B,
from airlines to tourism. Aside from commercial
Email: luthfi@onecommindonesia.com
communications, Luthfi also experienced in
handling health communications for government Mobile number : 0816 1988 760
institutions and NGOs, including Departemen
Kesehatan, BKKBN, UNICEF, USAID, WHO and
Koalisi Untuk Indonesia Sehat.


KEY CONTACT
KEY CONTACT

HANDOKO HENDROYONO
Handoko has been known to be the calm
PRINCIPAL creative mentor yet full of curiosity
CREATIVE DIRECTOR among his peers. As creative principal in
Onecomm Indonesia, Handoko also
shares his experience by teaching and
expressing his inspiration through
painting. Passionate interest for
photography, architectural design, film
and writing, Handoko embarked his
Email: handoko@onecommindonesia.com career at Nuvo Advertising continuing to
Chuo Senko, McCann-Erickson, Matari
Mobile number : 0816 1905 824
and DBB before partnering to create
Onecomm Indonesia. His works for Teh
Botol Sosro (“Makan Ati”) in 2007 won
him Citra Pariwara and ADOI creative
awards, as well as media exposures.


ABOUT ONECOMM
ABOUT ONECOMM


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