The document outlines a social media strategy for education sectors. It discusses setting goals and understanding the audience. It recommends creating a Facebook page and developing a posting plan to engage the audience through sharing rich content, exclusive stories, and creating conversations. It also suggests ways to grow the audience and measure the strategy's effectiveness through Facebook Insights. The strategy addresses challenges specific to implementing social media in Myanmar, such as internet access and digital policies.

1. facebook
Thet Aung
IT Director
Tbit solution

2. 2 Social media strategy for education sector by Thet

3. Outline
What is this all about?
Purpose: Building and growing strategies for YOUR social media
Industry: Private education
Audience: Campus PR/Marketing / Web Admin / Social Networker
Duration: 30 minutes presentation + 15 minutes Q&A
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4. •How many people in this room creating, managing pages
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5. •Facebook Pages
facebook.com/page
• Tell your story
• Share rich content
• Create a dialogue
• Amplify your impact
• Measure and refine
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6. 1. Set your strategy
Where to start
Know your story Know your audience Know your goals
• What is your • Who do you serve? • What kind of
unique voice? relationship do you
• Who is want to have with the
• How can you bring your audience? people who connect
your story to life in a to your Page?
compelling, authentic, • How will they want to
and personal way? connect with you? • Defining and
prioritizing your goals
will help you create
• What content will be
your Page posting
important to them:
strategy.
after school programs
or teaching tips?
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7. 2. Create your Page
facebook.com/page
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8. 3. Develop your posting plan
a) Find your voice
b) Create a conversation
c) Offer a rich experience
d) Share exclusive content
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9. 3. Develop your posting plan
Find your voice
•speak in the first person
•engage and take input
•share photos and videos school’s events
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10. 3. Develop your posting plan
Create a conversation
•let talk by sharing photos
•ask questions in updates
•respond comment on your posts
•audience the stars
•comments policy
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11. 3. Develop your posting plan
Offer a rich experience
•use photos and videos
•events to highlight your events
•share media highlighting your school’s
involvement
•celebrate your milestones
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12. 3. Develop your posting plan
Share exclusive content
•post directly to your Facebook Page
•schedule regular posts on specific topics
•bring your community behind the scenes
•livestream your events
•connect with specific groups of educators
Post items on Facebook that people can’t find anywhere else.
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13. 4. Grow your audience
Start with who you know
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14. 4. Grow your audience
Leverage your existing assets
•Add a Like box and Like buttons
•25 Like facebook.com/username
•Facebook comments plug in
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15. 4. Grow your audience
Cross-promote to reach more people
•Partner with other schools
•Tag another school or university
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16. 5. Measure and refine
Use Insights to optimize performance
•facebook.com/insights
•View feedback (likes and comments)
•Download the Facebook Insights Guide
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17. 5. Measure and refine
Apps
•Use Facebook apps
(photos, events, links, notes)
•create specialized content Apps
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18. Now what?
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19. Media Hub
Bringing all together
• Integrated with your other existing digital and social media
content
Blogs, Photos, Videos, Events, Announcements, Competitions,
Calendar reminders, Awards, Grants, Research
• Drive traffic to your Facebook site – let users Discovery your
other sites too. Connect / Engage.
• Use tools to “automate” integration on your Page (RSS feeds,
twitter updates, flickr photos, YouTube videos, blog to facebook)
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20. Policy and Process
Run smooth
• Create Policies for Academic Staff, Faculty & Students
• Create Processes & Workflows for Teams
PR, Marketing, Communications and Emergency messaging
•
Have a plan in place for any “online” PR event - including
negative and positive events happening in real-time.
• Culture permeates throughout your social web presence
• Unify messaging & consistency “Voice” across all sites.
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21. Tips
to help
Set a good profile image
Create events
Post interesting updates both on and off campus
Highlight alumni when they visit events
School milestones and holidays current students, alumni and faculty
Ask Questions
Reward your likers
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22. The Social Media Measurement Compass
Finally
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23. Limit
This is Myanmar factors
• The Myanmar Internet
• Users
• Privacy
• Digital content copyright
• Go Mobile
• We can add more
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24. Reference
Ctrl + C / Ctrl+V
• Building your presence with Facebook Pages: A guide for educators
• http://developers.facebook.com/attachment/PagesGuide_Education.pdf
• Effective methods for developing a business Facebook page
Jamie Duklas
• http://www.slideshare.net/jduklas/developing-amp-growing-facebook-
pages
• Facebook for Higher Education
Susan M. Beebe
• http://www.slideshare.net/susanbeebe/facebook-for-higher-education
• Keyword: Social Media Strategy Education
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25. Thanks
www.tbitweb.com
thetaung@tbitweb.com
facebook.com/thetaungminlatt
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