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1. Graphic Designing
-
Psychology of Colors
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2. Colors speak volumes and your going through this
content confirms that you are aware of the emotive
power of color. Colors are capable of communicating
meaning, triggering emotional associations, eliciting
evocative memories buried in our subconscious minds.
Colors can persuade or dissuade according to your
efforts.

3. Stanford Web Credibility Research in one of its
publications mentioned that about 46% people
determine the worth of a website on the basis of its
overall visual appeal!
Suggestive, isn’t it!

4. Properties of Color
• Hue : Hue simply means name for the color. It helps
assign a certain color to a main hue
• Value : Value is nothing but the relative degree of
lightness and darkness of a given hue.
• Intensity or Saturation- purity and brightness

5. Do you feel anxious in a red room? Does the color purple make you feel calm
and assured? Graphic design artists and interior designers have long understood
the amazing effect of colors and how they can dramatically affect moods,
feelings, and emotions. Color is a powerful communication tool and can be used
to trigger action, influence mood and cause physiological reactions.

6. Psychology of Color
• Colors have a unique emotive power and they evoke
specific emotional responses (personal or universal)
• Warm colors – Stimulate
• Cool colors - Relax

7. Psychological primary colors
There are four psychological primary colors:
•Red
•Blue
•Yellow
•Green

8. They relate respectively to:
•The body
•The mind
•The emotions
•The essential balance between these
three

9. Eleven basic colors:
Properties & Associations
(personal and cultural)

10. Red
RED. Physical
Positive: Physical courage, strength, warmth, energy,
stimulation, masculinity, excitement.
Negative: Defiance, aggression.
Example- sports car

11. Blue
BLUE. Intellectual
Positive: Intelligence, trust, efficiency, serenity, duty,
logic, coolness, calm.
Negative: Coldness, aloofness, lack of emotion.
Example- blue suit

12. Yellow
YELLOW. Emotional
Positive: Optimism, confidence, self-esteem,
extraversion, emotional strength, friendliness.
Negative: Irrationality, fear, depression, anxiety, suicide.
Example- medicine packaging

13. Green
GREEN. Balance
Positive: Harmony, balance, refreshment, restoration,
reassurance, environmental awareness, equilibrium,
peace.
Negative: Stagnation, blandness, enervation.
Example- green salad

14. Violet
VIOLET. Spiritual
Positive: Spirituality, containment, vision, luxury,
authenticity, truth, quality.
Negative: Introversion.
Example- TheTemplateWizard logo

15. Orange
ORANGE. Positive: Comfort, food, warmth,
sensuality, passion, abundance, fun.
Negative: Deprivation, frustration, immaturity.
Example- health drink

16. Pink
PINK. Positive: Warmth, femininity, love,
sexuality.
Negative: Inhibition, emotional claustrophobia,
emasculation.
Example- female friendly

17. Grey
GREY
Positive: Psychological neutrality.
Negative: Lack of confidence, dampness, depression.

18. Black
BLACK
Positive: Sophistication, glamour, security, efficiency,
substance.
Negative: Oppression, coldness, menace.
Example- black coat

19. White
WHITE. Positive: Hygiene, clarity, purity, simplicity,
sophistication, efficiency.
Negative: Sterility, coldness, barriers, elitism.
Example- wedding dress

20. Brown
BROWN
Positive: Seriousness, warmth, nature, reliability,
support.
Negative: Lack of humor, heaviness, lack of
sophistication.
Example- retro brick wall

21. Selecting Color
Take care of:
•Cultural Color Associations
•The profile of the audience and its color
preference
•The character and personality of the organization
presented
•The designers personal relationship to the color

22. References:
• http://credibility.stanford.edu/
• http://www.colour-affects.co.uk/

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