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Grow Your Business Mini Seminar
- 4. Grow with Constant Contact
Get results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Email Marketing
Social Campaigns
SaveLocal
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
4
EventSpot
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Single Platform Online Survey
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
© 2013
- 8. the new word-of-mouth is
ENGAGEMENT
GOALS +
OBJECTIVES
8
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013
- 10. is it
ENOUGH
to just look good?
GOALS +
OBJECTIVES
10
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013
- 11. at its core, marketing is about
eliciting a physical and measureable
RESPONSE
GOALS +
OBJECTIVES
11
CAMPAIGNS
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013
- 12. an agenda and framework for marketing that works
1 set marketing GOALS and OBJECTIVES
2
3
12
run CAMPAIGNS on the CHANNELS that matter
get measurable RESULTS
© 2013
- 13. an agenda and framework for marketing that works
1 set marketing GOALS and OBJECTIVES
2
3
13
run CAMPAIGNS on the CHANNELS that matter
get measurable RESULTS
© 2013
- 25. $5 free to be naughty…or nice? [burrito restaurant chain]
Low Cost + High Value = Good News [B2B marketing services provider]
Daily Alert – “Bunnies are Evil” [on-line t-shirt printer]
$5 for your thoughts? [survey request from pet goods retailer]
An Exclusive Look at Life on the Red Carpet [nonprofit event update]
INTRODUCTION
25
GOALS +
OBJECTIVES
CHANNELS
RESULTS
TOOLS
SUMMARY
© 2013
- 28. an agenda and framework for marketing that works
1 set marketing GOALS and OBJECTIVES
2
3
28
run CAMPAIGNS on the CHANNELS that matter
get measurable RESULTS
© 2013