Tuesday, April 3 in MIP TV, our CEO Virginia Mouseler unveiled the results of our research on the social media response towards new TV shows in 2012. We thought you might want to have a look.

2. We help broadcasters, producers,
advertisers find the best tv & digital content
from around the world.
59 188 shows in The Wit database.
650 new shows each month.
44 countries

3. The Witspotter’s Social tv analytics help
our subscribers :
1. Discover New Content
that may slip under-the-radar of the classic tv ratings
2. Better appreciate and Add value
to the engaged tv audience of a show
3. Monitor the audience feedback
How people are actually reacting to content
An unfiltered focus group of insight

4. 1. CONTENT DISCOVERY

5. 2 breakthrough new tv shows
this season on Facebook
Berlin Day & Night
Scripted reality soap
Likes: n° 1 in Germany in 1st season
Talks: Most talked about new tv show – worldwide
Bref
Comedy
Likes : n° 3 in France in 1st season
Talks : 2nd most talked about new tv show – worldwide
WitspottER – Sept 11 – March 12

8. What people like on Facebook
Comedy
+
Soap
+
Reality

9. You have to be funny to be popular
2/3 of the No 1 tv shows on Facebook bring fun.

10. You have to be soapy to be popular
Long-running shows bring loyal fans.

11. Second Screen
branded spin off
(Good Times Bad Times, RTL4,
Netherlands)

12. You have to engage to be popular
Reality shows bring viewers participation.

13. Facebook vs Twitter
75% Likes go to scripted shows / 25% non scripted
78% Followers for non scripted shows / 22% for scripted

14. Most anticipated new shows*
1. The River, ABC, USA : 256 923 likes
2. The Voice, Ch 2, Israel : 19 240 likes
3. Tallafornia, TV3, Ireland : 8 760 likes
* Weighted by market size WitspottER – 1 Jan 12 – 25 March 12

15. Most anticipated new shows
1. The Voice, BBC One, UK: 24 885 followers
2. Alcatraz, FOX, USA: 15 302 followers
3. Smash, NBC, USA: 11 802 followers
WitspottER – 1 Jan 12 – 25 March 12

17. 2. ENGAGE THE AUDIENCE

18. Who’s pushy ?
29% of the new shows have an official Facebook page
33% : USA
12% : UK & Germany
15% of the new shows have an official Twitter account
85% : Mexico
02% : Germany
WitspottER – 1 Jan 12 – 25 March 12

19. Who’s pushy on twitter ?
1. Por ella soy Eva, Mexico : 3246 tweets, + 7
2. The X Factor, USA: 2497 tweets, + 7
3. Got Talent, Colombia: 1980 tweets, + 7
WitspottER – 1 Sept 11 – 19 March 12

20. Who was not pushy on twitter ?
Work it, ABC, USA, 2 tweets (+ 7), canceled after 2 weeks
WitspottER – 1 Sept 11 – 19 March 12

21. 3. AUDIENCE FEEDBACK

22. The most commented new tv shows
USA : 72% Scripted
Outside USA : 71% Non Scripted
WitspottER – 1 Jan 12 – 25 March 12

23. The most commented new shows :
Latin America
1. Amor Eterno Amor, scripted,
TV Globo, Brazil
2. Los Graduados, scripted,
Telefe, Argentina
3. Por Ella soy Eva, scripted,
Canal de las Estrellas, Mexico
WitspottER – 1 Jan 12 – 25 March 12

24. The most commented new shows :
UK
1. The Voice UK, non scripted, BBC One
2. Titanic, scripted, ITV1
3. Stargazing Live: Back to Earth,
non scripted, BBC Two
WitspottER – 1 Jan 12 – 25 March 12

25. The most commented new shows :
USA
1. GCB, scripted, ABC
2. The River, scripted, ABC
3. Fashion Star, non scripted, NBC
WitspottER – 1 Jan 12 – 25 March 12

26. The most commented … Last week

27. To know more about our Social TV research
and analytics :
thewitspotter@thewit.com

28. Discover the social features of the Fresh TV database