By Tomas Ridl - PFK Electronics

2. Company
Overview

3. Company Overview
 A leading electronics company focused on the
design and manufacture of automotive
electronic systems.
 A privately owned company - established in
1985.
 Acquired Pi-Shurlok in 2012 – established in
1969.

4. Company Overview
 A leading designer and manufacturer of automotive
electronic systems focusing on vehicle security systems,
body control modules, telematics systems and alcohol
ignition interlock systems.
 A major supplier of body control modules,
convenience modules, gateway modules,
combination meters, diff-lock and gearbox controllers
to global OEM’s.

5. Company Overview
 Technical Agreements with major
First Tier suppliers, such as
Continental, Valeo,
Calsonic Kansei and Lear for build-
to-print manufacturing under
licence.
 PFK’s strengths lie in design
capability, industrialisation and
state-of-the-art high volume
production facilities.

6. Company Overview
 56% of production is exported to global markets.
 SMD component placement capacity of 150 000
components per hour 8500m² manufacturing facility.
 Accredited to international OEM standards such as ISO/TS
16949 / ISO 14001 / VDA 6 / FORD Q1.

7. PFK
Product
Brands

8. A Culture Of
Innovation
A State-Of-The-Art
High Volume
Production Facility

9. Product
Offerings

10. Markets
2012 / 2013
61% 39%
[25%]
EXPORT MARKET LOCAL MARKET
OEM SALES
1ST TIER
18%
2ND TIER
7%

11. Product Offerings
 Vehicle Security
 Instrument Clusters (Combi Meters)
 Telematics systems
(SVR, Fleet Management, Driver
Profiling)
 CANBus systems and gateway modules
 Convenience / Body Control modules
(difflock and gear shift controllers)

12. Awards
PFK has been recognised a number of times for leadership in its field.
GMSA Supplier
of the Year Award
2005, 2007, 2008
& 2009
TT100 Established
Enterprises
Minister’s Award for
Sustainability 2009,
2011 & Innovation
in 2012
KZN Exporter of
the Year 2009, 2010
& 2011
KZN Top Business
Portfolio Award in
Manufacturing
Sector 2010
Automechanika SA
2009 & 2013

13. 978
&
MyDrive

14. 978 Hardware
 Sierra Wireless WMP100 GSM/GPRS
Modem
 Sierra Wireless XM0110 GPS
 External microcontroller, 2.4GHz
transceiver, 868MHz transmitter,
accelerometer, buzzer, IO
 Internal GSM, GPS and ISM antennae

15. 978 Features
 GPS position recording up to 1 second
intervals
 Trip upload via GPRS (24 hours buffering
when out of GSM coverage)
 Security features:
 2.4Ghz Driver’s ID (WUWA)
 Wireless immobilizer
 RF Beacon
 Vehicle battery disconnect alert
 GSM Jamming detection
 Movement alerts
 DOTA

16. The MyDrive Algorithm
 To enable the insurer to assess the actual
risk presented by an individual driver,
based on driving behaviour and driving
patterns within the road context; and price
that risk accordingly

17. Old (blunt proxies) Pay-As-You-Drive (metering)
Pay-How-You-Drive (behaviour based)
Pay-How-You-Drive (exception based)
Age
Gender
Post Code
Occupation
Estimated
Mileage
Marital
Status
Measured
Mileage
Times of
Day
Excessive
Braking
Excessive
Speed
Excessive
Acceleration
Extreme
cornering
Continuous
Assessment
Contextual
Roads
Star-rating
familiarity
congestion
time
Comparative

18. Exception vs. One Second logging

19. “Plodder” “Planner”
“Plonker” “Pusher”
Skill (Anticipation)
Aggression
Lower risk
driving style
More
progressive
driving style
25% lower
accident
rate
Average
score
8 times
accident
rate
Driver Classification

22. Thank you