1. Become a member today!
#thinkMotor

2. © 2013 Acxiom Corporation. All Rights Reserved.
“Privacy?”
Kimberlin Cranford
Senior Privacy and
Compliance Attorney
Global Public Policy and
Privacy Compliance
“Compliance?”

3. © 2013 Acxiom Corporation. All Rights Reserved.
“Landscape is Changing…Constantly”
Big Data = Big Compliance
Big Data = Big Security
Law and Regulations vs. Expectations

4. © 2013 Acxiom Corporation. All Rights Reserved.
“Landscape is Changing…Constantly”
Attitudes about Big Data
Data Minimization
PII vs. Anonymous
Sensitive Data Evolving
Analytics & Automated Decisions
Accountability
Law and Regulations vs. Expectations

5. © 2013 Acxiom Corporation. All Rights Reserved. 4
“Data Minimization vs. Big Data”
Increasing Commercial Surveillance
-Online (Search, Behavioral, etc.)
-Mobile (Location)
-Interactive TV
-Movies & Video
-Social Media (Social Networks, Blogs, Chat)
-Facial Recognition
-Apps
International Perspective (especially EU)

6. © 2013 Acxiom Corporation. All Rights Reserved.
“PII vs.
Anonymous”
5

7. © 2013 Acxiom Corporation. All Rights Reserved.6
“That’s the way the cookie crumbles…”

8. © 2013 Acxiom Corporation. All Rights Reserved. 7
“Sensitive Data is Evolving”
Specific location
At-risk populations
Social network info
Biometrics
Facial recognition
Modeled data

9. © 2013 Acxiom Corporation. All Rights Reserved.
“Analytics & Automated Decisions are being
scrutinized”
Effectiveness of Analytics
- Modeling
» Identifying & Justifying Predictive Data
- Application of Models
» Scope Creep & Secondary Uses
Risks with Automated Decisions
- “Boxing in” Individuals
- Discrimination & Profiling
- EU Fear of Automated Decisions
8
Big Data = Big Analytics

10. © 2013 Acxiom Corporation. All Rights Reserved.
Brand
“Is it Worth the Risk?”
9
Expensive to
Defend &
Maintain
Brand Image
FTC Consent Decrees

11. © 2013 Acxiom Corporation. All Rights Reserved. 10
“What does Self Regulation
Actually Mean?”
Must go beyond what is required by law!
We must work on and anticipate more self-regulatory
guidelines = new policies.
Behavioral Advertising
Using Offline for Online Advertising
Mobile
Digital TV
Cross Border Data Flow

12. © 2013 Acxiom Corporation. All Rights Reserved.
“Policy Overload Making you Dizzy?”
DAA
DMA
MMA
IAB
NAI
ESPC
IAF
IAF
FPF
CIPL

13. © 2013 Acxiom Corporation. All Rights Reserved.
“Achieve success against
the mounting pressure
and visibility”
Evolve Policies and Practices
Be Ultra Transparent
Offer Consumers Choices aka Preferences
Be Ultra Sensitive to Consumers’Care-Abouts
Promote a Compliance Culture
Be Careful about Messaging
Be Careful with Partners and Suppliers
Be Proactive with Clients
Develop Compliant Products and Services
Build and Sustain Privacy Leadership Position
Self-Regulate
Comply with All Policies

14. © 2013 Acxiom Corporation. All Rights Reserved.
“The Future Depends on…”
“TRUST”
Clients Consumers
Policy Makers
and Regulators
Compliance and Leadership

15. © 2013 Acxiom Corporation. All Rights Reserved.
“Privacy and
Compliance don’t
have to be scary
words”
Kimberlin Cranford
Senior Privacy and Compliance Attorney
Global Public Policy and Privacy Compliance

16. © 2013 Acxiom Corporation. All Rights Reserved.