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#thinkTrends
thinkLA Trends Breakfast




                           #thinkTrends
THINK LA TRENDS BREAKFAST

ERIN MATTS & NOLA WEINSTEIN
        November 28, 2012
WHAT IS A TREND?
A behavior or attitude based on an authority who declares it so.




think LA Trends Breakfast
DIGITAL CONNECTIVITY HAS CHANGED THE WAY WE
ACKNOWLEDGE AND VIEW TASTEMAKERS

             THEN                   NOW
             SINGULAR            COLLABORATIVE

     OVER-AUTHORITATIVE     VS    COLLECTIVE

           DICTATORIAL             CURATED

          ONE TO MANY             MANY TO ONE



 thinkLA Trends Breakfast
TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OF
THOUGHT LEADERS

AT GLAM, THREE DOESN’T MAKE A TREND
3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS

 LaurenMessiah.com


                            Glamamom.com
                                                                  IAmStyle-ish.com
                                           Temptalia.com
                                                           FabulousOnABudget.com


                                                                                     PrettyShinySparkly.com

                               SoMuchToSmileAbout.com



 thinkLA Trends Breakfast
INCREDIBLE SCALE OF THOUGHT LEADERS, CURATED

HYPER-PERSONALIZATION

A PICTURE IS WORTH 1,000 WORDS

THE HEALTHY HAPPY HOUR

EMERALD CITY

THE AGE OF BROCADE

CURATION CURE FOR FILTER FAILURE



 thinkLA Trends Breakfast
HYPER-PERSONALIZATION
NEED IT FULFILLS: BADGE VALUE, PERSONAL EXPRESSION,
LUXE AND DECADENT WITHOUT BREAKING THE BANK




thinkLA Trends Breakfast
HYPER-PERSONALIZATION




thinkLA Trends Breakfast
A PICTURE IS WORTH 1,000 WORDS
NEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASY
SOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRAND
STORYTELLING
#dailyGlam




 thinkLA Trends Breakfast
A PICTURE IS WORTH 1,000 WORDS




thinkLA Trends Breakfast
THE HEALTHY HAPPY HOUR
NEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OF
BALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIAL




thinkLA Trends Breakfast
EMERALD CITY
NEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONES
MAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS




 thinkLA Trends Breakfast
THE AGE OF BROCADE
NEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR,
HEDONISM




thinkLA Trends Breakfast
CURATION CURE FOR FILTER FAILURE
NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,
DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES




 thinkLA Trends Breakfast
CURATION CURE FOR FILTER FAILURE
NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,
DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES




 thinkLA Trends Breakfast
thinkLA Trends Breakfast




                       PRESENTING SPONSOR




                       SUPPORTING SPONSOR




                                            #thinkTrends

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thinkLA Trends Breakfast 2012 - Glam Media's Nola Weinstein & Erin Matts

  • 3. THINK LA TRENDS BREAKFAST ERIN MATTS & NOLA WEINSTEIN November 28, 2012
  • 4. WHAT IS A TREND? A behavior or attitude based on an authority who declares it so. think LA Trends Breakfast
  • 5. DIGITAL CONNECTIVITY HAS CHANGED THE WAY WE ACKNOWLEDGE AND VIEW TASTEMAKERS THEN NOW SINGULAR COLLABORATIVE OVER-AUTHORITATIVE VS COLLECTIVE DICTATORIAL CURATED ONE TO MANY MANY TO ONE thinkLA Trends Breakfast
  • 6. TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OF THOUGHT LEADERS AT GLAM, THREE DOESN’T MAKE A TREND 3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS LaurenMessiah.com Glamamom.com IAmStyle-ish.com Temptalia.com FabulousOnABudget.com PrettyShinySparkly.com SoMuchToSmileAbout.com thinkLA Trends Breakfast
  • 7. INCREDIBLE SCALE OF THOUGHT LEADERS, CURATED HYPER-PERSONALIZATION A PICTURE IS WORTH 1,000 WORDS THE HEALTHY HAPPY HOUR EMERALD CITY THE AGE OF BROCADE CURATION CURE FOR FILTER FAILURE thinkLA Trends Breakfast
  • 8. HYPER-PERSONALIZATION NEED IT FULFILLS: BADGE VALUE, PERSONAL EXPRESSION, LUXE AND DECADENT WITHOUT BREAKING THE BANK thinkLA Trends Breakfast
  • 10. A PICTURE IS WORTH 1,000 WORDS NEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASY SOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRAND STORYTELLING #dailyGlam thinkLA Trends Breakfast
  • 11. A PICTURE IS WORTH 1,000 WORDS thinkLA Trends Breakfast
  • 12. THE HEALTHY HAPPY HOUR NEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OF BALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIAL thinkLA Trends Breakfast
  • 13. EMERALD CITY NEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONES MAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS thinkLA Trends Breakfast
  • 14. THE AGE OF BROCADE NEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR, HEDONISM thinkLA Trends Breakfast
  • 15. CURATION CURE FOR FILTER FAILURE NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS, DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES thinkLA Trends Breakfast
  • 16. CURATION CURE FOR FILTER FAILURE NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS, DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES thinkLA Trends Breakfast
  • 17. thinkLA Trends Breakfast PRESENTING SPONSOR SUPPORTING SPONSOR #thinkTrends