3. THINK LA TRENDS BREAKFAST
ERIN MATTS & NOLA WEINSTEIN
November 28, 2012
4. WHAT IS A TREND?
A behavior or attitude based on an authority who declares it so.
think LA Trends Breakfast
5. DIGITAL CONNECTIVITY HAS CHANGED THE WAY WE
ACKNOWLEDGE AND VIEW TASTEMAKERS
THEN NOW
SINGULAR COLLABORATIVE
OVER-AUTHORITATIVE VS COLLECTIVE
DICTATORIAL CURATED
ONE TO MANY MANY TO ONE
thinkLA Trends Breakfast
6. TODAY’S TRENDS ARE DRIVEN BY COLLECTIVE VOICES OF
THOUGHT LEADERS
AT GLAM, THREE DOESN’T MAKE A TREND
3,400 INFLUENCERS ACROSS FIVE LIFESTYLE VERTICALS
LaurenMessiah.com
Glamamom.com
IAmStyle-ish.com
Temptalia.com
FabulousOnABudget.com
PrettyShinySparkly.com
SoMuchToSmileAbout.com
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7. INCREDIBLE SCALE OF THOUGHT LEADERS, CURATED
HYPER-PERSONALIZATION
A PICTURE IS WORTH 1,000 WORDS
THE HEALTHY HAPPY HOUR
EMERALD CITY
THE AGE OF BROCADE
CURATION CURE FOR FILTER FAILURE
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10. A PICTURE IS WORTH 1,000 WORDS
NEED IT FULFILLS: IMMEDIACY, VISUAL CREATIVITY, EASY
SOPHISTICATION (COOL FILTERS), INCREASED VIRALITY, NEW BRAND
STORYTELLING
#dailyGlam
thinkLA Trends Breakfast
11. A PICTURE IS WORTH 1,000 WORDS
thinkLA Trends Breakfast
12. THE HEALTHY HAPPY HOUR
NEED IT FULFILLS: HEALTH & WELLNESS AS A FUNCTION OF
BALANCE, NOT SACRIFICE, GROUP EXERCIZE AS SOCIAL
thinkLA Trends Breakfast
13. EMERALD CITY
NEED IT FULFILLS: VISUAL ART AS DESIGN INSPIRATION, JEWEL TONES
MAKE YOU FEEL LIKE A QUEEN FOR A DAY, RICH AND SUMPTUOUS
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14. THE AGE OF BROCADE
NEED IT FULFILLS: RICHNESS, ROYALTY, MY COSTUME AS MY ARMOR,
HEDONISM
thinkLA Trends Breakfast
15. CURATION CURE FOR FILTER FAILURE
NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,
DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES
thinkLA Trends Breakfast
16. CURATION CURE FOR FILTER FAILURE
NEED IT FULFILLS: PERSONAL SHOPPER, ORDER OUT OF CHAOS,
DIAMOND IN THE ROUGH, PURPOSEFUL CHOICES
thinkLA Trends Breakfast