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Soc medbranding
- 1. Accelerating your brand using social media
- 3. My brand is what I tweet #MYTH
- 4. My brand IS WHAT I facebook #MYTH
- 5. My brand is MY CHECKINS #MYTH
- 6. They DETERMINE YOUR brand #TRUTH
- 7. YOU CANNOT TELL THEM WHAT TO SAY #DOUChEBAG
- 8. EVERYONE IS A CELEBRITY #ASM (after social media)
- 9. We cannot not manage our brands #ASM
- 10. HOW to do it? Long story!
- 11. CORE TRUTHS
- 12. SOCIAL MEDIA HAS NO NEW RECIPES #truth
- 13. You cannot fake it. Get humble now #truth
- 14. It is hard hard work. Get ready for the hustle #truth
- 15. Get started now, cause it is #awesome
- 16. DOING SOCIAL MEDIA BRANDING RIGHT
- 17. It is all about you baby!
- 18. Work inside out. DO not start with the tools YOU
- 19. You = minimum viable brand
- 20. What makes you remarkable?
- 21. Minimum viable brand = portable
- 22. Authentic, Powerful, Influential and Portable brand
- 23. What is brand goal? Distill it to 3 words
- 24. How do you make people think you are valuable? ->
- 25. How do you make people feel you are awesome? <-
- 26. How do you sustain that over time? <->
- 27. Gaining trust and influence
- 28. Choose the tools Where are you already? Leverage Where do customers exist ? Target What are your needs? Formats
- 29. value twitter facebook Homebase HOMEBASE LISTENING Rss, searches, alerts youtube blogs About conversations connections Google profile flickr Linkedin TRUSTED AND AUTHENTIC BRAND Soc Branding FRAMEWORK
- 30. Where is your homebase?
- 31. Matrix 3-6 tools
- 32. Monitor your brand RSS is your friend Google Alerts Twitter search Social Mention SEOMoz Rowfeeder
- 33. Measure your brand TwitterGrader Klout Followers Engagement Radian6 Rowfeeder
- 34. Leverage
- 35. Having problems? Core product issue? Core personality issue? Full of yourself? Misfiring/target issues? ADD? Trying too many things? Consistency
- 36. Keep your secrets to yourself. Really.
- 37. DOING BRANDING RIGHT Have a good core product Know yourself Have a plan Choose the tools Have a homebase Never forget the people. It is always the people. Be consistent Give WAY more than you ASK Leverage where you can Monitor your brand Measure your brand
- 41. 2. With Social Media, you control your brand less than you ever did
- 42. 3. Social Media = Inbound marketing Cannot control the message, you can only shape it
- 43. 4. HARD HARD work + Creativity
- 44. THE AWESOME PART OF SOCIAL MEDIA
- 45. Social Media lets you build a brand that is *APPi* Authentic Powerful Influential Portable Extremely powerful for small businesses and individuals
- 46. Social Media lets you build a brand that is *APPi* Authentic Powerful Influential Portable Extremely powerful for small businesses and individuals
- 47. IT IS ALL ABOUT THE PEOPLE
- 48. The OPEN brand by Resource INTERACIVE On-Demand Personal Engaging Networked
- 49. Chrisbrogan’s Branding Ideas Listening Homebase Passports Outpost Content Conversation Face to face Promotion
Notas del editor
- You can only influence
- What makes you remarkable, portableCannot take yourself away – so you might as well settle in on what is awesome.
- Ask friends
- authentic
- Share knowledge, blog, make connections etc
- care