Social Media took over our lives in most different aspects. Even health care providers are becoming more aware of how the digital world and services, i.e. Apps, social Networks,... can be of benefit for them and for their visitors and patients.

2. • Assimilate Digital and
Social Media at the core of
your business model
• Integrate your offline
marketing efforts
• Empower sales activities
• Build your Reputation
Management
thinkmedialabs.com

3. • The founder and CEO
Ayman Itani is the most
quoted Digital and Social
Media expert in the
Middle East with
appearances on BBC,
CNBC, CNN, Al Arabiya,
Daily Star, LBCI,…
thinkmedialabs.com

4. thinkmedialabs.com
• Most sought after
public speaker at
Social Media
events in the
MENA region

5. thinkmedialabs.com
• Teaches Digital
Media at the
Lebanese American
University
• Guest lecture at the
American University
of Dubai (AUD)

6. thinkmedialabs.com

7. thinkmedialabs.com

8. thinkmedialabs.com

9. thinkmedialabs.com

10. If you Work in a Health Sector and
Don’t Have a Mobile Strategy,
Consider THIS:
thinkmedialabs.com

11. • Global sales of
smartphones are
expected to hit 1.5 billion
units by 2016 (Forbes
Magazine)
• Almost half the population
of the earth now uses
mobile communications
(GSMA).
thinkmedialabs.com
http://bitbacked.com/investing-in-your-mobile-sales-
force/

12. • A billion mobile subscribers were added in
the last 4 years to leave the total standing at
3.2 billion (GSMA)
• The next few years will see continued
growth with a further 700 million
subscribers expected to be added by 2017
and the 4 billion mark to be passed in 2018
(GSMA)
thinkmedialabs.com

13. • 10 years from
now, everyone
from teens to the
elderly will carry a
smartphone
(Forbes Magazine)
thinkmedialabs.com
http://www.dialaphone.co.uk/blog/2010/12/29/smartp
hone-training-to-help-the-elderly/

14. • 80% of the doctors use smart-
phones, tablets, &mobile apps
• 40% of them believe mobile
apps can reduce office visits
• 78% consumers are interested
in mobile healthcare solutions
• 88% of doctors would like their
patients to monitor their health
at homes, including weight,
blood sugar, and vital signs
thinkmedialabs.com
http://research.microsoft.com/en-
us/collaboration/global/me-africa/mhealth.aspx

15. • The US market for mobile health
apps is expected to quadruple to
$400 million by 2016, according to
ABI Research (Forbes Magazine)
• Health and wellbeing
applications are estimated to make
up approximately 40% of new
smartphone apps currently being
developed (The Guardian)
thinkmedialabs.com
http://www.innovationmanagement.se/2011/12/21/m
obilising-health-apps/

16. • A recent study by the Brookings Institution has
found that patient monitoring technology has the
potential to save US$197 billion in the US
healthcare system over the next 25 years (GSMA
2013)
• The global mobile health market is
projected to be worth between
US$30 billion and US$60 billion by
2015(GSMA 2013)
thinkmedialabs.com
http://www.pcmag.com/slideshow/story/295802/9-
new-life-saving-technologies-for-doctors/7

17. • In 2011, a company called VESAG launched a
Mobile-based Personal Emergency Response
System (MPERS)
• Functionality built into a watch can remind
the wearer to take medicines and
interfaces wirelessly with other VESAG
products that monitor 17 health
parameters
thinkmedialabs.com

18. • The watch allows the user to speak with
emergency responders or a helpdesk at a single
press of a button
• It can even detect a fall and automatically
contact the helpdesk and can give the patient’s
location via GPS.
• The watch is now available in at least 18 countries
including Brazil, Russia, India, China, USA, Lebanon,
Jamaica and Dubai
(VESAG 2013)
thinkmedialabs.com

19. • The World Health Organization
estimates that almost 300,000
women die each year due to
pregnancy or pregnancy-related
complications
thinkmedialabs.comhttp://abcnews.go.com/Technology/pregnant-smartphone-
12-best-pregnancy-apps/story?id=18713241#.UZDKwivOkzQ
• Mobile technology can be used to educate and
inform mothers and those who deliver children,
especially in many developing countries where the
majority of births are performed without a health
professional present

20. • For healthcare professionals, mobile or tablet apps
also have enormous potential for training and
professional development
• Apps are available to assist midwives and junior
doctors with their annual mandatory training
requirements.
• Apps include several learning elements for quick
reference such as recommended reading, a
glossary of terms and multiple choice questions.
thinkmedialabs.com

21. • It has a built-in test area allowing knowledge to be
tested and providing instant feedback to users.
• To provide a deeper level of training, the app had
video and audio lectures and detailed illustrations
and animations.
(The Guardian)
thinkmedialabs.com

22. • In 2012, one of the largest US medical organization
Kaiser Permanente made its entire electronic
healthcare system available to its 9 million
members via an Android app
• Kaiser patients now make appointments, check lab
tests, order medicines, and communicate with
their physicians from the palm of their hands
• The app garnered more than 95,000 downloads
shortly after launch
thinkmedialabs.com
(Forbes Magazine)

23. thinkmedialabs.com

24. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Set
Business
Goals
Establish
Workflow
Processes
Content
Building Execute
and
Launch
Measure
& Refine
thinkmedialabs.com
Define
Stakeholders
&
Operational
Grounds

25. • Marketing apps: are most common, they provide
information like ER wait times, directions to
hospital, selecting a physician, etc…
• Internal apps: for hospital's internal needs, like
providing physicians access to patient’s records
• Apps with medical functionality: provides
patients and their families track of their
medications, physicians available , and medical
news.
thinkmedialabs.com
http://www.hospitalimpact.org/index.php/2011/07/06/title_25

26. • Involve patients, doctors,
paramedics, pharmacists,
government authorities,
insurance companies and
other stake-holders
• Integrate your existing
records and applications
into your Mobile healthcare
strategy
thinkmedialabs.com
http://comerecommended.com/2012/01/looking-for-a-
new-career-consider-working-in-healthcare/

27. • Keep your strategy
long-term, spanning
over the next 5 to 10
years
• Keep your strategy
flexible, with room to
incorporate new ideas
and technology
thinkmedialabs.comhttp://mtcglobalmarketing.com/unique/

28. • If by now, you feel somewhat
convinced about the
essentiality of a Mobile App
Strategy for your hospital,
pharmacy, clinic, or health
service, you might be
wondering where to start
thinkmedialabs.com
http://curemd.wordpress.com/2012/04/10/mhealthcar
e-the-future-is-here/
• Here are some tips to get you started:

29. • If you already offer health services through
the Internet, get used to the idea of offering
them through a small screen
• Optimize your healthcare services for mobile
• If your website, blog, Social Media profiles,
newsletter, and email are not updated for the
mobile age, it’s time to upgrade or rebuild
them
thinkmedialabs.com

30. • Hospitals are using online and
mobile technology to
communicate with various
publics to learn what features
patients want on the
healthcare system
• Survey your masses and know
what you need to add now or
in the future
thinkmedialabs.comhttp://www.baerpm.com/blog/?p=923

31. • There are many healthcare apps
already available for you to use
• The need for developing a custom
App arises if you want to offer
specialized services for which no
App is available
• The cost of creating Apps may not
be practical for small audiences or
localized purposes
thinkmedialabs.comhttp://mobileappbuilders.co/

32. • Some of the services can be:
–Website and text messaging of hospital ER
and department waiting times
–Text reminders about medications
–Exercise or smoking cessation support
–Mother and family (neonatal) programs
–Medical appointment and follow-up
reminders
thinkmedialabs.com

33. thinkmedialabs.com
• Technology is a mean to an end. It enables
people to get the better of their lifestyles
• Mobile users who know how that apps are
used to make their lives better without
getting overwhelmed by technology use,
will get better results.

34. • Researchers used mHealth technology to
monitor patients who live in poor urban
neighborhoods and found it can help
increasing the access that
those individuals have to
healthcare services without
increasing the amount of
spending required to provide that care.
thinkmedialabs.com
http://www.qrcodepress.com/mhealth-study-in-brazil-
shows-tech-can-help-the-poor/8519983/

35. thinkmedialabs.com

36. • Patients suffering from chronic
diseases will be able to“visit”
with
primary care physicians or
specialists located far away
• Patients and physicians will
decide together when a visit is
best done live and when
healthcare services can be
delivered virtually
thinkmedialabs.com
http://www.dialaphone.co.uk/blog/2010/12/29/smartp
hone-training-to-help-the-elderly/

37. Features include:
• HDF Doctor's list & Hospital Directory
• HDF Events and News
• Manage My Medications
• Hospital Floor Maps | Locate us
• Health tips
• Interactive Feedback Interface
• All you need to Know about HDF: website,
contact numbers, history...
thinkmedialabs.comhttp://arabnet.me/hotel-dieu-de-france-mobile-app/

38. • Patients can interact with
their physicians via Apps
• For personal visits, Apps
can tell patients when the
physician is running late
thinkmedialabs.com
http://mhealthinsight.com/2012/06/13/the-mhealth-
impact-of-os6-updates/

39. • Apps can also monitor intake
of medicine and remind
patients if they miss a dose
• Apps can even guide patients
to the nearest pharmacy
when they are running low
on pills
thinkmedialabs.com
http://www.geeknaut.com/category/iphone/iphone-
apps

40. • The huge amount of incoming data will
need large call centers, that will house
nurses, doctors, pharmacists and other
healthcare professionals who watch,
manage and respond to this inbound data
thinkmedialabs.com
http://connect.jefferson.edu/s/1399/subindex.aspx?sid
=1399&gid=3&pgid=810

41. • Digital health apps will
allow providers to
effectively manage and
coordinate patient care
in a complex
environment
thinkmedialabs.com
http://connect.jefferson.edu/s/1399/subindex.aspx?sid
=1399&gid=3&pgid=810

42. • Mobile Apps will
create new job
opportunities for
health professionals
and new ways of
providing services
thinkmedialabs.com
http://www.webgrrls.com/blog/2011/09/13/where-
are-the-opportunities-in-the-new-normal-economy/

43. • Digital apps will make healthcare safer by
giving patients tools to manage their own
health
• For example, patients are handed all data for
a safe and healthy recovery an app instead of
a stack of paper
thinkmedialabs.com

44. • Apps can remind the patient to take pills,
monitor side effects and transfer the
knowledge to their provider
• The patient could tend to the most urgent
tasks and the one or two items most
important to remember – and the app would
take care of the rest
thinkmedialabs.com

45. Step 1 Step 2 Step 3 Step 4 Step 5 Step 6
Set
Business
Goals
Establish
Workflow
Processes
Content
Building Execute
and
Launch
Measure
& Refine
thinkmedialabs.com
Define
Stakeholders
&
Operational
Grounds

46. Think Media Labs specializes in
strategizing for Mobile Healthcare.
Give us a call or contact us online to
learn more.
thinkmedialabs.com

47. thinkmedialabs.com

48. • Digital Media
Consulting
• Complex
animation of data
• Mobile App
Development for
government
entities

49. • Digital Media
Consulting.
• Creating unified
Digital front for
all Schools.
• Improved their
Online presence.

50. • We built the online
community for
Harvard Arab Alumni
in KSA, UAE, Jordan,
Egypt, Qatar, Oman, &
Lebanon.
• Coordinated with
Harvard University in
Cambridge and Abu
Dhabi
• Promoted HAAA event
of 600 attendees

51. • Unified digital
storefront across 30
branches nationwide
• Complied with global
and local brand
requirements
• Integrated Social
Media in business
process (marketing,
sales, operations,…)

52. • Quadrupled their
online community
(Facebook, Twitter,
Youtube,…)
• Nurtured community
across KSA, UAE,
Egypt, Jordan, and
Lebanon
• Finalists for Internet
Awards Show Middle
East 2012

53. • Strategically introduced
digital processes in
their 27 year-old
business workflows
• Integrated digital team
with the departments
of news, editing,
production, and live
coverage
• Worked with the top
regional shows for
digital enablement

54. • Created direct-to-
customer selling
• Integrated Social
Media in business
processes
(commerce,
production,
performances,…)
• Improved online
sales of music and
tickets for live shows

55. • Launched the
Social Media
presence
• Created an
interactive photo
application for
Valentine
• Finalist for Internet
Awards Show
Middle East 2012

56. • Integrated B2B
Social Media
(international and
local franchise)
• Social Media
business strategy
for annual retail
industry
conference

57. thinkmedialabs.com
Presentations of TML can be found at:
http://tmla.bz/tmlslides
/thinkmedialabs
/thinkmedialabs
/thinkmedialabs
Search Think Media Labs
linkd.in/thinkmedialabs
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