2. Thinkmojo what?!
Thinkmojo helps startups explain their products with
short animated videos that are engaging and easy to
understand.
3. Video is hot!
72 hours of video are uploaded
every minute, on youtube alone (10
years/24hrs).
By 2014, 90% of internet
traffic will be video
4. Why should I care?
Message retention after 3 days:
10% 65% 95%
Visitors who have watched a product
video are 85% more likely to buy
5. But that's not it!
53% more likely to show up on first page of
Google Search
Increased press coverage. Present to
investors. Deliver the perfect pitch every time!
Fans evangelize your product, Facebook or
Twitter sharing
6. Does it really work?
A) NO VIDEO
homepage
B) KiCK ASS VIDEO
500,000
conversion: 3% visits/year 4% conversion
10,000 leads Pricing page 20,000 leads (+ 10,000)
15%
15% = 1,500 paid users 15% = 3,000 paid users
conversion
(+ 1,500)
Avg plan price is $199: 1,500 x $199 = $298,500 in revenue
Video cost 15,000 ROI = 1,990%
7. How does it work?
Creative Brief
Script! (150 words/min)
Storyboard
Style Frames
Animation
Voice Over + Sound Design
About 4 to 6 week production
Book ahead: 2 months wait list!
Check out Startup-Videos.com for inspiration
8. What makes a good video?
Set your goals right
Keep it short! 45-90-sec sweet spot
Focus on the problem
Fun is good
Prominently feature the video
Quality matters (voice over, etc.)
Script is #1 priority
9. Top 5 mistakes to avoid
Don't try to fit too much
Focusing on the features (vs problem)
No Call to Action
Trying to go viral (virality is unpredictable)
No tracking or analytics
10. Ok, so how do I get one?
Do It Yourself
- Video editing software
- Mic + Music
- Online classes available
Freelancer
- Designer
- Animator
Video Production Studio
- All included
11. Ok, so How much?
Do It Yourself < $ 1,000
$
- Video editing software
- Mic + Music
- Online classes available
Freelancer $3,000 - $5,000
$$
- Designer
- Animator
$$$
Video Production Studio
- All included
$ 5,000 -$ 20,000
12. Questions?
Resources available on slideshare
thinkmojo.net | @thinkmojo
Startup-videos.com
Yann Lhomme - cofounder
ylhomme@thinkmojo.net
@californyann
19. Resources
Great explainer videos:
Startup-Vudeos: Curated selection of the best explainer videos for startups: http://startup-videos.com
DollarShaveClub video: http://www.youtube.com/watch?v=ZUG9qYTJMsI
Dropbox Video: http://www.youtube.com/watch?v=w4eTR7tci6A
Step-by-step course:
Video by Grumo Media: http://grumomedia.com/how-to-create-an-awesome-demo-video/
SwitchVideo: http://learn.switchvideo.com/
More tips on producing a great explainer video:
http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/
http://thinkmojo.net/blog/how-to-create-explainer-videos-the-thinkmojo-way/
http://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script?
utm_source=twitterfeed&utm_medium=twitter
http://www.convinceandconvert.com/video-marketing/10-secrets-to-producing-a-video-that-drives-results/
http://www.videobrewery.com/blog/4-tips-for-maximizing-video-engagement
http://blog.kissmetrics.com/how-to-increase-viewership/
http://www.nytimes.com/2010/10/11/business/11drill.html?_r=1 (short attention span of 60-sec)