Social Media and the Retail Industry from Third Team Media

1. Social Media and the Retail Industry
APRIL 2014
The Outlets At Pueblo Verde

2. Shopping and Social Media
Shopping, once
considered as a
recreational activity
in the last decade, is
now considered to
be a consumer
behavior that can
both be done online
and offline.

3. Shopping and Social Media
Thanks to social
media, the venue for
trade and barter is
no longer strictly
confined within a
shopping mall but is
already an activity
that can be done in
the comforts of one’s
home.

4. Shopping and Social Media

5. Shopping and Social Media
At the tip of our
fingers, we get access
to millions of
products and
services to choose
from, allowing for
empowered choices on
the part of the
consumers.

6. Shopping and Social Media
It is really important for players in the retail
industry to make themselves relevant by
being visible and active in social media.

7. Shopping and Social Media

8. Shopping and Social Media
The new generation of consumers are said
to be always connected to their networks in
social media that shunning away from this
space will get your brand nowhere in the next
three years.

9. Social Media for the Retail Industry
It is not just a matter
of pushing your
products and
services online but
social media should
be a top marketing
channel to drive for
market share.

10. Social Media for the Retail Industry
1. Efficiency in reaching target market (which
translates to cost savings)
Social media platforms have the ability to
reach your intended market given a set
parameter of mixed demographics.

11. Social Media for the Retail Industry

12. Social Media for the Retail Industry

13. Social Media for the Retail Industry

14. Social Media for the Retail Industry

15. Social Media for the Retail Industry
2. Higher customer engagement
Customer engagement is the game
changer.

16. Social Media for the Retail Industry

17. Social Media for the Retail Industry

18. Social Media for the Retail Industry

19. Social Media for the Retail Industry
3. Solicitation of direct feedback
 Keeps you on top of how you can further
improve your services or offerings
 Informs you if your marketing strategies
are working or not
 A data mine to know more your
customers – like what they want and when
they need it

20. Social Media for the Retail Industry

21. Social Media for the Retail Industry

22. Social Media for the Retail Industry
3. Easier promotion of exclusive deals
You can push your exclusive deals to your
followers in a post or a tweet.

23. Social Media for the Retail Industry

24. Social Media for the Retail Industry

25. Social Media for the Retail Industry

26. Social Media for the Retail Industry
Retail industry players should be
conscientious enough to ensure that they
get to measure the success of these
initiatives.
This will keep them ahead of the game and
give them an advantage of having an
engaged brand following in the retail
market.

27. Social Media for the Retail Industry

28. Thank you
Questions, Comments, Suggestions?