Is Social Media Killing Email
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Is Social Media Killing Email
- 1. Is Social Media Killing Email ? December 6, 2012
- 2. Is Social Media Killing Email? Shirish Netke Laurie Beasley President, Amberoon President, Beasely Direct Marketing
- 5. Fans, Followers and Subscribers
- 6. Challenges in Email Marketing
- 7. How Do Email Readers Feel?
- 8. Is Social Media Killing Email? Shirish Netke Laurie Beasley President, Amberoon President, Beasely Direct Marketing
- 9. Questions
- 10. Amberoon Business Perspective Solutions www.Amberoon.com © 2012 Amberoon Inc. Confidential.
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- AIPS Story for Amberoon Nov 20, 20124. Proof of Concept Frame Scope and schedule 1. Discovery 2. Definition/Validation of business process (use case), prototype spec and success criteria 3. Development and test 4. Delivery and training 5. Client evaluation of PoCExpectations and proof points Recommended next steps Include timeline/resources/technology etc. Prototyping This may be 2 slides instead of 15. How is this approach different from what may have been done before or what others may proposeComprehensive, end-to-end with a focus on actions, results and ongoing improvement.- Technology is an enabler for the solution and as such can be changed as needed - Solution designed to be constantly improved (via machine learning or otherwise), this is a critical design parameter in building the product otherwise it may have a limited life- Big data analytics based on supplemental/third party data (e.g., social media) may add predictability 6. General success criteria for POC and next steps recommended7. Summary , Conclusion and Ask for next stepsReferences:http://www.huffingtonpost.com/sean-devine/big-data-big-potential_b_2066184.htmlhttp://blogs.edweek.org/edweek/reimagining/2012/10/liberating_big_data.html?cmp=SOC-SHR-TWData, Model and Transformhttp://www.mckinsey.com/features/advanced_analytics
- 11/17/2012Show phases with picturesClassification – Lexical MapCollaborative filtering – Identifying parameters – ZettaVoxPredictors = Graphic?Data scientist usage