This document is a collection of marketing examples from various companies using different types of mobile advertising strategies and techniques to connect with consumers, including: - In-app ads from companies like Nike, Starbucks, American Express, and Domino's Pizza - Mobile web banner ads, location-based ads, and engagement ads from companies like The North Face, Tiffany, GE, McDonald's, and Amazon - Branded mobile payment and loyalty programs from Starbucks, American Express, and others - Mobile games and interactive experiences from companies like Ben & Jerry's, Asiana Airlines, and Heineken The document emphasizes the importance of connecting marketing to consumers through their mobile devices and strategies for collecting marketing with people's