My speech on Cloud Computing at the Vienna IT-Cluster networking event in the Interxion Data Center, Vienna [13.09.2011] - http://www.vite.at

1. AtoS Cloud Solutions Signposting Your way to the Cloud Thomas Kunz Technical Sales Consultant for Cloud SOLutions AtoS

2. Why is Cloud Computing a paradigm shift? Cloud Computing changes the business models for buyers and suppliers Paradigm shift

3. 3 components of Cloud Computing 3 models of Cloud Sourcing 3 tier Partnering Models 3 areas of Security Considerations 3 steps to construct your SOLution (the future solution cycle) 1 2 3 4 5 3 phases to assess Your IT 6 Agenda

4. Understanding SaaS SaaS is any application delivered over the platform of the Web to a user, typically accessing the application through a browser Understanding PaaS Services to develop, test, deploy, host Web based user interface. Multi-tenant architecture. Integration with web services and databases. Support for development team collaboration. Utility-grade instrumentation Understanding IaaS Resources delivered as a service. Dynamic scaling of infrastructure. Variable cost service. Multiple tenants on the same infrastructure resources. Enterprise grade infrastructure In a Nutshell: 3 components of Cloud Computing Infrastructure as a Service (IaaS) Amazon EC2 GoGrid Microsoft Azure DC Platform as a Service (PaaS) Microsoft Azure Google Apps Engine Force.com Software as a Service (SaaS) Microsoft Office365 Workday Salesforce.com Physical Servers Physical Servers across the Globe The Cloud Platform Virtualized CPUs and Storage Software Platform

5. "Forrester considers the gradually evolving but well-structured approach of SIS to be a best practice." "SIS' ability to provide clarity and direction about cloud computing and its focus on innovation will help the organization gain market share." Source: "Case Study: Siemens IT Solutions And Services Successfully Positions A Community Cloud," Forrester Research, Inc., January, 2010 TBR Calendar 1Q10 Report 06/2010 Software as Service Platform as Service Infrastructure as Service Cloud Consulting & Security Hybrid System Integration IT-Provisioning IT-Infrastructure Cloud Architecture Bright IT – The Right Cloud: 3 core components extended by a “Cloud House” Security Hybrid Models

6. Hybrid Cloud leads to integrated SOLutions comprised of two or more private and public Cloud offerings Private cloud Public Cloud LAN Hybrid Sourcing Managing complexity: 3 models of Cloud Sourcing

7. Building hybrid architectures step by step Example: rapidAID Status Download Feedback Upload Windows Azure Data Center Customer Client Customer or SIS Intranet rapidAID SDS USA, EUROPE, ASIA Data Package Notification or Report Azure Blob Storage rapidAID Client rapidAID SDM Order Package Respository Order Management Billing Management Package and Content Store Client Installer or Content Client

8. Market changes affect our partner positioning: 3 tier Partnering Models setup customize integrate Integrated Exchange VoIP (incl. fixed network) SharePoint Hybrid Cloud pay-to-go provisioned

10. Security in the Cloud is more than just one discipline: 3 areas of Security Considerations

11. The SIS Cloud Security Framework provides guidance for our customers! Country or industry specific regulations Company Policies Business Continuity & Availability Enterprise Rights Management Identity & Access Management Data Protection Export Control Compliance & Audit Cloud Computing Security 3 areas of Security Considerations built into a solid Cloud Security Framework

12. Orchestrate Compose Integrated (Hybrid) Cloud SOLutions Design Software / Platform-as-a-Service Infrastructure-as-a-Service (data center, desktop, storage, connectivity) Business-Process- as-a-Service Cloud Assessment & Analysis Services Orchestration Services Integration (and custom implementation) Data-Analytics- as-a-Service Security-as-a-Service Assess The new services portfolio by 2020: 3 steps to construct your SOLution Executive Level Business Line Operations

13. Future Past Standard Environment Custom Environment Fixed costs Usage based charging IT owned R&D owned Shared Environments Dedicated Environments Centrally Hosted Environments Locally Hosted Environments Flexibility Cost-efficiency Agility 3 steps to construct your SOLution: The Right Cloud for R&D's future IT needs Cloud-based R&D Services

15. 3 phases to assess Your IT: “Entscheidungsmodell für den Einsatz von Cloud Computing”

16. Core provisioning Sourcing Model 1 Use Case 1 SaaS Private Cloud Public Cloud Hybrid Cloud Community Cloud SaaS Development Business Server Storage SaaS PaaS IaaS Concrete Idea System x 2 SaaS System z 3 IaaS Use AtoS managed virtual server for production system 2 Relevant for the customer Irrelevant for the customer 4 <…> <…> 5 <…> <…> 4 5 Template 3 3 phases to assess Your IT: How to chose The Right Cloud?

17. SaaS, PaaS, IaaS is the core – but there’s more! A solid Hybrid SOLution is leveraging both Private and Public Cloud offerings! Chose a provider with a solid partnering model! Cloud Security is manifold - Cloud Security frameworks help! The way your SOLution is constructed will change significantly! 1 2 3 4 5 A structured assessment approach leads to The Right Cloud! 6 3 Steps to Heaven (or: How to signpost Your Way to the Cloud)

18. Thanks For more information please contact: Thomas Kunz Mobile: +43 664 80117 46654 Email: [email_address] XING: https://www.xing.com/profile/Thomas_Kunz14