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Sustaining Consumer Engagement
1. Sustaining Consumer Engagement
What are Humana’s next steps?
David Thomas, CUA
User Centered Design - Marketing New Media
Flickr Credit: jmhdezhdez
2. Sustaining Consumer Engagement
What are Humana’s next steps?
1. Objective
2. What MNM-UCD is Doing w/ Consumers
- Explanation of User Experience / Usability
3. Consumer Engagement
What are the benefits?
4. Our Opportunity
Some things to consider.
5. Discussion!
Flickr Credit: jmhdezhdez
3. 1. Objective
• Educate you about User Centered Design (UCD)
• Inspire you to find new ways to sustain engagement
when you communicate to consumers
• Share and collaborate these ideas across Marketing
Flickr Credit: Dalla*
4. 2. What MNM-UCD is Doing
w/ Consumers
User Experience & Usability Testing
Flickr Credit: Dalla*
5. What is User Experience (UX)?
The overall experience and satisfaction a user has when
using a product or system. *Usability is a tactic of
delivering the UX. Typical UX Outputs »
Flickr Credit: = xAv =
6. 1. User Centered Analysis (UCA)
The use of objective data gathering techniques to
develop a clear understanding of how users think,
behave, and approach a Website or application.
(Typical techniques include: user profiling, data gathering, scenarios, focus groups, or card sorting)
Flickr Credit: Pezy Product Innovation
8. 2. Information Architecture (IA)
The information flow of a system including all variations.
(Typically either a flowchart for an application, or a site map of page hierarchy for a website.)
Flickr Credit: Paul Watson
13. 4. User Interface (UI or GUI)
Actual look & feel of the page design. This includes:
formatting, colors, font styles, borders, buttons,
containers, images, etc.
Flickr Credit: sunshiny
16. 5. Functional Specifications
A detailed document outlining the expected interaction
and functional elements of the final user interface design.
Flickr Credit: Alex Grabau