More and more companies are embracing blogs as a strategic marketing and communication tool that won't break the bank in 2010. For many companies, however, confusion abounds as to how to implement a blog, manage it, and actually measure its impact on overall marketing activities. This webinar will be of interest to any company looking to establish, strengthen or monetize a corporate blog. From exploring start-up costs, workflow process and stake holder issues to setting marketing metrics and ROI-driven goals for your blog, Blogging for Success will cover the entire spectrum in 60 minutes. There will be ample time for questions and answers. Areas Covered Include: * Goal Setting for Corporate Blogs * Content Ideas for Corporate Blogs * How Often to Blog? * Managing Workflow & Stakeholders * Creating Community & Finding Your Voice * Cost of Ownership: The Scope of Your Investment

1. Blogging for Success www.wakefly.com +1.508.616.2042

2. Generous Host [email_address] [email_address] [email_address] Jon Baer 508.616.2042 www.wakefly.com @wakefly

3. Agenda Why Blog Creating Blog Workflow Sample Blog Core Success Principles and Takeaways Formats Platforms

6. Blogging & Social Media: What is it good for?

7. Marketing Budgets 2009

8. Technorati, the famous blog tracking service tracked over 133 million blogs in 2009. A recent State of Blogging report (issued by Technorati) shows the industries that blogging had the most impact on in the last 10 years. History of Blogging

9. A recent Future of Blogging report (issued by Technorati) shows the industries that will be greatly impacted by blogging in the next 10 years. Future of Blogging

13. Creating Blog Workflow Blogging is very time consuming… Can you make it part of your routine? 1. Read! – The best bloggers spend a lot of time reading other blogs and commenting on other blogs. Take good notes and try to read for at least 15 minutes a day. 2. Writing! - Blog as often as you have something important to say. Keep posts between 200-900 words. Corporate blogs are usually shorter; freewheeling personal blogs longer.

14. Creating Blog Workflow 3. Editing! – Read, read, read and read again. Have a trusted colleague proof your post. 4. Linking! - Be sure to link to out to other relevant content and resources. Good content links to other good content and the search engines know it! In addition, your readers will appreciate it.

15. Creating Blog Workflow 5. Tracking! – Use Google Analytics or whatever analytical package you are in to track visitors to individual blog posts. Understand which blog posts attract the most attention and the highest number of links and create more of them.

19. Blogging for Success www.wakefly.com +1.508.616.2042