1. NEW!
Advanced Teflon® fabric protector
with
Dual Action repel & release
What is it? technology Marketing support Why Teflon® ?
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2. Contents
What is it? Advanced Teflon® fabric protector
technology Advanced Teflon® fabric protector technology
Marketing support Advanced Teflon® fabric protector marketing support
Why Teflon® ? Why Teflon ® fabric protector?
What is it? technology Marketing support Why Teflon® ?
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3. The Stain Business
• Teflon ® is HOT. Explosive growth in 2003, with
exceptional industry interest.
• Teflon ® has been established as a leading Easy Care
brand backed by benchmark technologies.
• INVISTA and Ciba are proud to introduce an entirely
new generation of Stain Protection:
Advanced Teflon® fabric protector
• Advanced Teflon® is the first Smart stain protection
material, which repels or releases stains depending
on its environment.
What is it? technology Marketing support Why Teflon® ?
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4. Traditional Stain Protection
Traditional stain protection systems from
Teflon ® fabric protector involved stain
repellency OR stain release. Stain Repellency
WATER OIL
Repellency: Lowers surface tension
so that liquids and stains are repelled
and bead up on the surface.
Untreated Treated
air permeable
Release: A water loving component
Teflon®
pulls Stain Repellency
in soap and water to the fiber to
Stain Release
release ground in stains in the wash. OIL
WATER
NEW Advanced Teflon® fabric
protector WATER OIL
has dual action repel AND release. After
Untreated Washing Treated
water pulled into fabric during washing
Teflon®
Stain Release
What is it? technology Marketing support Why Teflon® ?
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5. NEW! Advanced Teflon® fabric protector
with dual action repel & release
What is Advanced Teflon® fabric protector?
• Advanced Teflon® first line defense against stains is a
super repellent effect which prevents stains from getting
into the fabric.
• If stains get ground in to the fabric, a second line of
defense (stain release) allows the stains to wash out.
• The Teflon ® brand combination system provides excellent
repellency and adds release. Competitive products with
the same claim often sacrifice the critical repellent
characteristics.
What is it? technology Marketing support Why Teflon® ?
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6. NEW! Advanced Teflon® fabric protector
with dual action repel & release
End uses for Advanced Teflon®
• Developments have been focussed on cotton and
cotton rich garments for ready to wear
– Pants, woven and knit shirts
• Clear opportunities in cross-over sportswear and
jobwear
• Additional opportunities in Home Textiles such as
bedding and table linens
• And many others……….
What is it? technology Marketing support Why Teflon® ?
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7. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Availability and pricing
• Technology is available now for trial
• Sales, delivery, technical service, product
stewardship and QC will be handled by Ciba in the
normal way.
• Pricing for the NEW Advanced Teflon ® fabric
protector will be handled by Ciba. Pricing levels will
be similar to those for premium or extended durability
(HT) Teflon® brand repellent business today.
What is it? technology Marketing support Why Teflon® ?
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8. Advanced Teflon® fabric protector
TECHNOLOGY
What is it? technology Marketing support Why Teflon® ?
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9. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Advanced Teflon® Fabric Protector is a Smart Material which understands
how to keep clothes looking cleaner, longer.
It repels oil and/or water based stains during garment wear, and works with
(not against) detergents in the laundry process to easily remove any
ground-in or residual stain.
wear wash
What is it? technology Marketing support Why Teflon® ?
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10. NEW! Advanced Teflon® fabric protector
with dual action repel & release
A breakthrough in stain technology, compatible with
wrinkle resist finishes for real life situations.
• Fabric’s repel oil and water based stains with improved performance and
durability over many launderings.
• After laundering ironing is NOT necessary to maintain good performance,
tumble drying is sufficient. The product is compatible with Wrinkle Free or
“non-iron” finishes.
• If a fabric absorbs ground in or oil based stains, they are NOT permanently
trapped in the fabric, but can removed after ONLY ONE laundry cycle.
• The treatment operates on the nano-scale, protecting each individual fiber,
with minimal impact on the fabric’s, hand/touch/feel/drape, and
breathability.
What is it? technology Marketing support Why Teflon® ?
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11. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Summary of Performance:
Cotton & Cotton/Poly Bottom Weight Fabrics
Initial Repellency
Generic Repel 5
Teflon® Repel 4
Mill Value in Use
Advanced Teflon® Hot Coffee Repellency
Repel/Release 3
2
1
Performance without
0 Ground-in Stains / Release
Ironing (LTD)
Hand Semi-solid Stain Repellency
5 = Outstanding
4 = Very Good
3 = Good
Wash Durability (same loading)
2 = Moderate
1 = Poor
What is it? technology Marketing support Why Teflon® ?
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12. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Technology: Nano-Scale Engineering
Application
Mechanism Product goes into pad
bath as micro-scale
Nanometer sized polymer
(invisible) containing CF3 units
emulsion of polymer in bonds to the fiber.
• Water evaporates. water.
• Polymer micro-
emulsion melts and
spreads.
• Fluorochemical
polymer
permanently bonds
to the fiber surface.
Application to HEAT/CURE Melt Spreading &
Fiber Surface Surface Coverage
What is it? technology Marketing support Why Teflon® ?
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13. NEW! Advanced Teflon® Fabric Protector
With Enhanced Repellent Functionality
Forms a molecular barrier around the individual fibers to lower the
surface tension so that the fabric is oil and water repellent.
Even after 40
Stain Repellency Mazola Oil laundry tumble
WATER OIL
Cocktail Sauce dry cycles,
Cold Tea potential stains
Italian Dressing beaded up and
Hot Coffee 42°C
remained on the
surface of the
Red Punch
treated pants
leg for >10
Air Permeable • minutes before
beginning to
Oil Rating = 4 absorb!
Water Rating = 4
What is it? technology Marketing support Why Teflon® ?
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14. NEW! Advanced Teflon® Fabric Protector
With Enhanced Release Functionality
Protects the fiber from permanent staining while the water-loving
component of the polymer backbone pulls water into the fiber during washing.
100% Cotton Woven Shirt
Mustard
Stain Release Chocolate Ice Cream
WATER OIL Fruit Punch
Ground-In Stain After one wash/dry cycle
100% Cotton Khaki’s
Fruit Punch
Chocolate Ketchup
water pulled into fabric during washing Ice Cream
Mustard
Ground-In Stain After one wash/dry cycle
What is it? technology Marketing support Why Teflon® ?
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15. NEW! Advanced Teflon® Fabric Protector
With Enhanced Release Functionality
• Body Oils and Ring around the collar
– In factory environment wear tests, 100% of all ring around the collar
stains washed out immediately, while stains remained on 78% of
untreated shirts
• Food stains
– Excellent results on ground in mustard, ketchup etc.,
• Enhanced Durability to 20+ Home Launderings
What is it? technology Marketing support Why Teflon® ?
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16. Performance of Conventional Repellent
100 % Cotton Bottom Weight Fabric
Note: Oily stains are trapped in fiber
Tootsie Roll Pop (22.35 g water + 26.12 g candy)
Kool-Aid (26.18 g water + 3.6 g powder)
Welch's Grape Juice
Soy Sauce
Red Wine, Merlot
Maraschino Cherries, juice
Dirty Motor Oil, 3 months use 10W30 petroleum based
Mineral Oil
Kraft Italian Dressing
Corn Oil
Hershey Chocolate Syrup AATCC Oil Repellency Tests
Hellmann's Real Mayonnaise Water Repellency Tests
Heinz Tomato Ketchup
French's Mustard
Butter, salted room temp.
Lipstick, L'Oreal Creme, Nature's Blush
Black Mascara, L'Oreal
Green Crayola
Fabric washed 30 HL cycles.
Lubriderm Seriously Sensitive Moisturizing Lotion, Lanolin-free
Stains applied at 20 HL cycles.
Foldger’s Hot Coffee, strong, 60 deg. C
What is it? technology Marketing support Why Teflon® ?
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17. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Total Stain Performance: Cotton - Poly Blend Bottom Weight Fabric
Advanced Teflon® Conventional
Fabric Protector Repellent Product
AATCC Oil Repellency Test
DuPont Water Repellency Test
AATCC Corn Oil Release Test
AATCC Mineral Oil Release Test
Concentrated Kool-Aid
Foldger’s Hot Coffee (40 °C)
French’s Mustard
Hellmann’s Mayonnaise
Oil Repellency Water Repellency Fabric washed 31 HL cycles.
(AATCC 118) (DuPont) Stains applied at 30 HL cycles.
Initial 6 6
30 HL 5 6
What is it? technology Marketing support Why Teflon® ?
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18. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Total Stain Performance of Advanced TEFLON® Fabric Protector
100% Cotton Bottom Weight Fabric
AATCC Oil Repellency Test
DuPont Water Repellency Test
AATCC Corn Oil Release Test
AATCC Mineral Oil Release Test
Concentrated Kool-Aid
Foldger’s Hot Coffee (40 °C)
French’s Mustard
Hellmann’s Mayonnaise
Oil Repellency Water Repellency Fabric washed 31 HL cycles.
(AATCC 118) (DuPont) Stains applied at 30 HL cycles.
Initial 6 6
30 HL 5 6
What is it? technology Marketing support Why Teflon® ?
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19. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Comparison: Branded Competitive Product vs.
Advanced Teflon® Fabric Protector
6
§ 100% cotton fabric
5
• All recipes contain
100 g/L of product. Performance Rating 4
• Results are after 30
laundries 3
2
1
0
Water Repellency Oil Repellency Mineral Oil Release
Corn Oil Release
Competition Advanced Teflon® fabric protector
Dual action of stain repel & release
What is it? technology Marketing support Why Teflon® ?
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20. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Organising a Trial and Meeting Performance Standards
• The Advanced Teflon® Fabric Protector technology is
based on unique mill recipes which can be delivered
through Ciba.
• Global Brand standards have been defined for Advanced
Teflon ® Fabric Protector. Ciba will design mill and fabric
specific recipes to meet these standards.
– Standards:
Microsoft Word
Document
• Ask for Advanced Teflon® on development requests,
orders and testing.
What is it? technology Marketing support Why Teflon® ?
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21. NEW! Advanced Teflon® fabric protector
with dual action repel & release
Launch and Availability
• Technology is available for trial at mills now.
• Trials should be focussed on cotton and cotton rich
blends for shirts and pants.
• Trials and orders should be channeled through Ciba via
the usual process & contacts.
What is it? technology Marketing support Why Teflon® ?
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22. Advanced Teflon® fabric protector
Marketing support
What is it? technology Marketing support Why Teflon® ?
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23. NEW! Advanced Teflon® fabric protector
with dual action repel & release
• Trade show introductions
– Major exposure at PV, Interstoff and Intertextile Sept-Oct ‘03
• Trade merchandising
– Extensive trade advertising and PR campaign commencing
Sept 03
– Comprehensive support print material
• Consumer/retail campaign
– Will be fully developed to support retail sell through in fall ‘04
What is it? technology Marketing support Why Teflon® ?
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24. Market Communications and M/C tools
New Logo for Advanced Teflon® fabric protector
Hang Tags
New unique hang tags are being finalized that will
incorporate new diamond.
What is it? technology Marketing support Why Teflon® ?
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25. Market Communications and M/C tools
• Press Release
Announcing
Advanced Teflon ® fabric protector.
• Trade Ad →
• Consumer Ad
from Q3 2004
What is it? technology Marketing support Why Teflon® ?
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26. Market Communications and M/C tools
• Product Sheet
Available Mid- September
What is it? technology Marketing support Why Teflon® ?
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27. Market Communications and M/C tools
• NEW General Brochure
Covers total product line including Advanced Teflon® finalized.
To be printed and available Mid- September. Will be available at PV
• Demo Folders
Folders with displayed samples of new product
Available mid September
• 2003 Campaign Merchandiser
New merchandiser around 2003 campaign
Available mid September
What is it? technology Marketing support Why Teflon® ?
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28. Market Communications and M/C tools
Why Teflon® fabric protector?
What is it? technology Marketing support Why Teflon® ?
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29. Why Teflon® fabric protector
Product Stewardship and Integrity
DuPont and Ciba proactively work to meet and exceed all global
safety standards and have years of know how.
Mill Process Advantage
Ciba provides system packaging of compatible products and
works with extensive number of mills world wide.
New Products R&D
Continuous product improvements driving higher consumer
satisfaction.
Technical Support and Quality Control
Tech support to maximize performance and optimize each
recipe, providing consistent product globally and we insure
standards are met.
®
Teflon Brand Value
Consumers recognize and value the Teflon ® brand.
What is it? technology Marketing support Why Teflon® ?
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