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Tom Hood, CPA, CITP, CGMA	

CEO	

MACPA & the Business Learning Institute	

Professional Issues Update and The
Future of CPAs	

Prepared for:
Tom	
  Hood	
  
CEO	
  of	
  MACPA	
  &	
  BLI	
  
•  Named	
  Fourth	
  Most	
  Influen2al	
  
Person	
  by	
  Accoun2ng	
  Today	
  
•  Top	
  25	
  Influencers	
  in	
  Learning	
  &	
  HR	
  
by	
  HR	
  Examiner	
  
•  Top	
  25	
  Public	
  Accoun2ng	
  Thought	
  
Leaders	
  by	
  CPA	
  Prac2ce	
  Adviser	
  
•  Working	
  on	
  	
  Learning	
  Management	
  
with	
  AICPA/CPA2Biz,	
  	
  Cloud	
  
Curriculum,	
  Performance	
  
Management	
  /XBRL,	
  Leadership	
  &	
  
Genera2ons	
  
Tom Hood, CPA, CITP, CGMA
CEO
MACPA
Business Learning Institute (BLI)
hQp://www.linkedin.com/in/tomhood	
  6/12/13	
   T	
  
www.SlideShare.net/thoodcpa	
  
@tomhood	
  
@MACPA	
  
Download	
  today’s	
  slides	
  at	
  …	
  
6/12/13	
   T	
  
hQp://macpa.cnf.io	
  
Ask	
  and	
  answer	
  
ques2ons	
  throughout	
  
the	
  day	
  here…	
  
Conferences.io	
  was	
  used	
  to	
  engage	
  
our	
  members	
  and	
  encourage	
  open	
  
Q&A	
  and	
  feedback	
  with	
  this	
  
exci2ng	
  new	
  technology	
  we	
  will	
  
begin	
  incorpora2ng	
  into	
  strategic	
  
planning	
  and	
  CPE	
  courses	
  for	
  
engagement	
  and	
  collabora2on.	
  
6/12/13	
   T	
  
Respond to a Poll	

Ask a Question	

Vote up a Question	

hQp://macpa.cnf.io	
  
6/12/13	
   T	
  
Insights	
  to	
  Ac2on	
  
	
  
“One	
  without	
  the	
  other	
  is	
  either	
  useless	
  or	
  destruc2ve”	
  
T	
  
Source:	
  WTF	
  What’s	
  the	
  Future	
  of	
  Business	
  by	
  Brian	
  Solis	
  
What	
  I	
  have	
  been	
  thinking	
  about	
  
T	
  
8
What is the #1 reason
organizations fail?
Business	
  
Not	
  for	
  Profits	
  
NGOs	
  
Government	
  
Different	
  Worlds?	
  
T	
  
http://www.burrus.com	

Inattentional blindness
The	
  new	
  “Big	
  Four”	
  +	
  1	
  +	
  3	
  
• Economy	
  
• Globaliza2on	
  
• Workforce	
  
• Technology	
  
+	
  Health	
  Care	
  
T	
  
6/12/13	
   T	
  
• Change
• Complexity
• Compliance
• Convergence
• Competition
MANAGING THE “SEA” CHANGE
T	
  
Compliance	
  -­‐	
  Standards	
  
•  Interna2onal	
  –	
  
IASB	
  &	
  IFRS	
  
•  FASB	
  &	
  PCC	
  
•  AICPA	
  &	
  FRF	
  –	
  SME	
  
•  ASB	
  –	
  Clarity	
  
(12/15)	
  
•  GASB	
  Pension	
  
•  PEEC	
  
•  COSO	
  
•  IIRC	
  hQp://cpa.tc/1us	
  
T	
  
Convergence and IFRS
2013 FUTURE2014
Leases
re-exposure
Revenue
recognition
standard
Financial
instruments
IFRS?
Principles-
based
SEC milestone ─
IFRS decision
Affects virtually
all businesses
#MainStFinancials	
  
6/12/13	
   T	
  
Happy	
  40th	
  Birthday	
  FASB!	
  
6/12/13	
   T	
  
#Accoun2ngStandards	
  
Public	
  &	
  
Private	
  
Companies	
  
Private	
  
Companies-­‐	
  
Small	
  
Business	
  
Public	
  &	
  
Private	
  
Companies	
  
	
  
Private	
  
Companies	
  
	
  
Private	
  
Companies-­‐	
  
Small	
  
Business	
  
Financial	
  
ReporHng	
  
IFRS	
  
(IASB)	
  
	
  
IFRS-­‐SME	
  
(IASB)	
  
	
  
GAAP	
  
(FASB)	
  
	
  
GAAP-­‐PCC	
  
(FASB)	
  
	
  
FRF-­‐SME	
  
(AICPA)	
  
	
  
AudiHng	
   IAASB	
   IAASB	
   PCAOB	
  
ASB	
  (AICPA)	
  
ASB	
  (AICPA)	
  
	
  
ASB	
  (AICPA)	
  
	
  
Ethics	
   IFAC	
   IFAC	
   PEEC	
  
(AICPA)	
  
PEEC	
  
(AICPA)	
  
	
  
PEEC	
  
(AICPA)	
  
	
  
When	
  do	
  we	
  think	
  about	
  infrastructure?	
  
19
•  Accountancy	
  bills	
  (20	
  states)	
  -­‐	
  51	
  
•  Auditor	
  Rota2on	
  (3	
  states)	
  -­‐	
  8	
  
•  Mobility	
  (2	
  states)	
  -­‐	
  6	
  
•  Regula2on	
  of	
  Tax	
  Preparers	
  (3	
  states)	
  -­‐	
  
5	
  
•  Tax	
  on	
  Accoun2ng	
  Services	
  (6	
  states)	
  -­‐	
  
11	
  
•  Peer	
  Review	
  (4	
  states)	
  -­‐	
  7	
  
•  State	
  Board	
  Consolida2on	
  (6	
  states)	
  8	
  
State Legislation and Regulatory
21
Sarbanes-Oxley Act of 2002
22
Dodd-Frank - the bill that keeps on giving
CPAs required to register as
debt settlement advisors
23
Cascade!
Health	
  Care	
  is	
  major	
  issue	
  
Source:	
  Thomson-­‐Reuters	
  	
  6/12/13	
   T	
  
And	
  opportunity	
  
6/12/13	
   T	
  
80
40
1950 1960 1970 1980 1990 2000 20101940
100%
60
20
Total U.S. debt
as a percentage
of GDP
2013
101.6%
1981:
32.5%
GASB	
  Whitepaper	
  
6/12/13	
   T	
   hQp://cpa.tc/2gx	
  
	
  
Accoun&ng	
  bodies	
  hail	
  G20	
  emphasis	
  
on	
  public	
  sector	
  repor&ng	
  
	
  
DATA	
  Act	
  &	
  Financial	
  Industry	
  Transparency	
  
Act	
  using	
  XBRL	
  6/12/13	
   T	
  
XBRL	
  
FASB	
  Industry	
  Taxonomy	
  Project	
  
•  Develop	
  industry	
  specific	
  taxonomies	
  
•  BeQer	
  suited	
  for	
  each	
  industry	
  
•  Industries	
  par2cipa2ng	
  include:	
  
•  Insurance	
  
•  Banking	
  
•  Brokers	
  and	
  Dealers	
  
•  Real	
  Estate	
  
•  NFPs	
  
•  GASB?	
  
•  Form	
  990	
  
6/12/13	
   T	
  
Education
Continuing
competency
and quality
Financial
reporting
Tax
Auditing
and assurance
Management
accounting
Delivery
of services
GlobalizationSpecialization
Financial
reporting
Management
accounting
Specialization
Delivery
of services
Education
Auditing
and assurance
Globalization
Continuing
competency
and quality
Tax
Horizons
2025
The journey to
constantly transform
the profession and
remain relevant is by
innovating in
incremental steps
driven by a vision of
what is possible
#SocialAccoun2ng	
  
6/12/13	
   T	
  
The Evolution
of a Practice
A Necessary Evil
A Viable Practice
A High-Growth Practice
A High-Value Practice
Digitization
Virtualization
Transformation
CLOUD
"For Gen Y, training and development is the most highly valued employee
benefit. The number choosing training and development as their first choice of
benefit is THREE times higher than those who chose cash bonuses."
Workforce	
  
#TalentWar	
  
T	
  
Workforce	
  
#4Genera2ons	
  
T	
  
Business	
  
Not	
  for	
  Profits	
  
NGOs	
  
Government	
  
Different	
  Worlds?	
  
T	
  
T	
  
#IIRC	
  
hQp://www.theiirc.org	
  
T	
  
<IR> Framework
Consultation Draft –
released April 16
IIRC	
  Value	
  Crea2on	
  Process	
  
T	
  
CGMA	
  &	
  COSO	
  
Balancing	
  Risk	
  &	
  Innova2on	
  
hQp://cpa.tc/2qf	
   hQp://www.coso.org	
  
T	
  
Source:	
  DeloiQe	
  CFO	
  Signals™	
  survey,	
  fourth	
  quarter	
  2012	
  T	
  
Business	
  
Not	
  for	
  Profits	
  
NGOs	
  
Government	
  
When	
  Worlds	
  Collide	
  
T	
  
#CFOsSaveTheWorld	
  
Through collaboration, our
CFO community manages
financial accountability,
compliance, and risk
across HHS by maximizing
resources to drive results.	
  
T	
  
T	
  
You can’t stop the waves but you can learn how to surf.
– Jon Kabbat-Zin
#Vision&Strategy	
  
“If you don’t have a vision for
your firm or yourself, you’ll
just get sucked into
somebody else’s vision” 

 
 
 – adapted from Watts Wacker, Futurist
6/12/13	
   T	
  
6/12/13	
   T	
  
CGMA	
  –	
  CIMA	
  
The	
  global	
  value-­‐added	
  financial	
  professional	
  
	
  
T
CPAs	
  are	
  trusted	
  advisors	
  who,	
  combining	
  
insight	
  with	
  integrity	
  deliver	
  value	
  by:	
  
T	
  
CommunicaHng	
  the	
  total	
  picture	
  with	
  clarity	
  and	
  objec2vity	
  
TranslaHng	
  complex	
  informa2on	
  into	
  cri2cal	
  knowledge	
  
AnHcipaHng	
  and	
  crea2ng	
  opportuni2es	
  	
  
Turning	
  insights	
  into	
  acHon	
  to	
  transform	
  vision	
  into	
  reality	
  	
  
T	
  
hQp://cpa.tc/2qh	
  
	
  
6/12/13	
   T	
  
theBounce
T	
  
#AdaptorDie	
  
#BendAdop2onCurve	
  
• Technology	
  &	
  Caveman	
  
• L	
  >	
  C	
  
• CC	
  >	
  EC	
  
• CPA	
  as	
  Ar2st	
  
6/12/13	
   T	
  
Technology	
  &	
  the	
  Caveman	
  
6/12/13	
   T	
  
“In	
  a	
  period	
  of	
  rapid	
  change	
  and	
  increasing	
  
complexity,	
  the	
  winners	
  are	
  going	
  to	
  be	
  the	
  
people	
  who	
  can	
  LEARN	
  faster	
  than	
  the	
  rate	
  of	
  
CHANGE	
  and	
  faster	
  than	
  their	
  COMPETITION.”	
  
-­‐	
  Tom	
  Hood,	
  CPA.CITP.CGMA	
  6/12/13	
   T	
  
#CC>EC	
  
#	
  1	
  Skill	
  is	
  CollaboraHon	
  
#	
  2	
  Skill	
  is	
  CommunicaHon	
  
according	
  to	
  2012	
  IBM	
  Global	
  
CEO	
  Study	
  
6/12/13	
   T	
  
#Ar2st&CPA	
  
•  Lots	
  of	
  ways	
  to	
  mess	
  
up!	
  
•  Heat	
  is	
  needed	
  to	
  
shape	
  the	
  glass	
  
•  Long	
  setup	
  2me	
  for	
  
quick	
  finish	
  
•  Try,	
  learn	
  and	
  adjust 	
  
	
   	
  -­‐Tim	
  McFadden	
  
6/12/13	
   T	
  
A leader s
job is to
define
context and
provide
hope and
inspiration..."
Tom	
  Hood,	
  CPA.CITP	
  
CEO	
  
Maryland	
  AssociaHon	
  of	
  CPAs	
  
Business	
  Learning	
  InsHtute	
  
(443)	
  632-­‐2301	
  
E-­‐mail	
  tom@macpa.org	
  
Web	
  hWp://www.macpa.org	
  
Blog	
  hWp://www.cpasuccess.com	
  
Blog	
  hWp://www.bizlearningblog.com	
  
	
  
	
  
Follow	
  me	
  on:	
  
ü 	
  TwiQer:	
  hQp://www.TwiQer.com/tomhood	
  
ü 	
  LinkedIn:	
  hQp://www.linkedin.com/in/tomhood	
  
ü 	
  Facebook:	
  hQp://www.facebook.com/thoodcpa	
  
ü Google	
  +:	
  
hQps://plus.google.com/104372556333854919205	
  
ü Slideshare:	
  hQp://www.slideshare.net/thoodcpa	
  
ü Youtube:	
  hQp://www.youtube.com/thoodcpa	
  
ü Second	
  Life	
  avatar	
  name:	
  Rocky	
  Maddaloni	
  
6/12/13	
   T	
  

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Future of CPAs, CFOs and Accounting - COCPA Leadership Council

  • 1. Tom Hood, CPA, CITP, CGMA CEO MACPA & the Business Learning Institute Professional Issues Update and The Future of CPAs Prepared for:
  • 2. Tom  Hood   CEO  of  MACPA  &  BLI   •  Named  Fourth  Most  Influen2al   Person  by  Accoun2ng  Today   •  Top  25  Influencers  in  Learning  &  HR   by  HR  Examiner   •  Top  25  Public  Accoun2ng  Thought   Leaders  by  CPA  Prac2ce  Adviser   •  Working  on    Learning  Management   with  AICPA/CPA2Biz,    Cloud   Curriculum,  Performance   Management  /XBRL,  Leadership  &   Genera2ons   Tom Hood, CPA, CITP, CGMA CEO MACPA Business Learning Institute (BLI) hQp://www.linkedin.com/in/tomhood  6/12/13   T  
  • 3. www.SlideShare.net/thoodcpa   @tomhood   @MACPA   Download  today’s  slides  at  …   6/12/13   T  
  • 4. hQp://macpa.cnf.io   Ask  and  answer   ques2ons  throughout   the  day  here…   Conferences.io  was  used  to  engage   our  members  and  encourage  open   Q&A  and  feedback  with  this   exci2ng  new  technology  we  will   begin  incorpora2ng  into  strategic   planning  and  CPE  courses  for   engagement  and  collabora2on.   6/12/13   T  
  • 5. Respond to a Poll Ask a Question Vote up a Question hQp://macpa.cnf.io   6/12/13   T  
  • 6. Insights  to  Ac2on     “One  without  the  other  is  either  useless  or  destruc2ve”   T  
  • 7. Source:  WTF  What’s  the  Future  of  Business  by  Brian  Solis   What  I  have  been  thinking  about   T  
  • 8. 8 What is the #1 reason organizations fail?
  • 9. Business   Not  for  Profits   NGOs   Government   Different  Worlds?   T  
  • 11. The  new  “Big  Four”  +  1  +  3   • Economy   • Globaliza2on   • Workforce   • Technology   +  Health  Care   T  
  • 14. Compliance  -­‐  Standards   •  Interna2onal  –   IASB  &  IFRS   •  FASB  &  PCC   •  AICPA  &  FRF  –  SME   •  ASB  –  Clarity   (12/15)   •  GASB  Pension   •  PEEC   •  COSO   •  IIRC  hQp://cpa.tc/1us   T  
  • 15. Convergence and IFRS 2013 FUTURE2014 Leases re-exposure Revenue recognition standard Financial instruments IFRS? Principles- based SEC milestone ─ IFRS decision Affects virtually all businesses
  • 17. Happy  40th  Birthday  FASB!   6/12/13   T  
  • 18. #Accoun2ngStandards   Public  &   Private   Companies   Private   Companies-­‐   Small   Business   Public  &   Private   Companies     Private   Companies     Private   Companies-­‐   Small   Business   Financial   ReporHng   IFRS   (IASB)     IFRS-­‐SME   (IASB)     GAAP   (FASB)     GAAP-­‐PCC   (FASB)     FRF-­‐SME   (AICPA)     AudiHng   IAASB   IAASB   PCAOB   ASB  (AICPA)   ASB  (AICPA)     ASB  (AICPA)     Ethics   IFAC   IFAC   PEEC   (AICPA)   PEEC   (AICPA)     PEEC   (AICPA)    
  • 19. When  do  we  think  about  infrastructure?   19
  • 20. •  Accountancy  bills  (20  states)  -­‐  51   •  Auditor  Rota2on  (3  states)  -­‐  8   •  Mobility  (2  states)  -­‐  6   •  Regula2on  of  Tax  Preparers  (3  states)  -­‐   5   •  Tax  on  Accoun2ng  Services  (6  states)  -­‐   11   •  Peer  Review  (4  states)  -­‐  7   •  State  Board  Consolida2on  (6  states)  8   State Legislation and Regulatory
  • 22. 22 Dodd-Frank - the bill that keeps on giving CPAs required to register as debt settlement advisors
  • 24. Health  Care  is  major  issue   Source:  Thomson-­‐Reuters    6/12/13   T  
  • 26. 80 40 1950 1960 1970 1980 1990 2000 20101940 100% 60 20 Total U.S. debt as a percentage of GDP 2013 101.6% 1981: 32.5%
  • 27. GASB  Whitepaper   6/12/13   T   hQp://cpa.tc/2gx    
  • 28. Accoun&ng  bodies  hail  G20  emphasis   on  public  sector  repor&ng     DATA  Act  &  Financial  Industry  Transparency   Act  using  XBRL  6/12/13   T  
  • 29. XBRL   FASB  Industry  Taxonomy  Project   •  Develop  industry  specific  taxonomies   •  BeQer  suited  for  each  industry   •  Industries  par2cipa2ng  include:   •  Insurance   •  Banking   •  Brokers  and  Dealers   •  Real  Estate   •  NFPs   •  GASB?   •  Form  990   6/12/13   T  
  • 30. Education Continuing competency and quality Financial reporting Tax Auditing and assurance Management accounting Delivery of services GlobalizationSpecialization Financial reporting Management accounting Specialization Delivery of services Education Auditing and assurance Globalization Continuing competency and quality Tax Horizons 2025 The journey to constantly transform the profession and remain relevant is by innovating in incremental steps driven by a vision of what is possible
  • 32. The Evolution of a Practice A Necessary Evil A Viable Practice A High-Growth Practice A High-Value Practice Digitization Virtualization Transformation CLOUD
  • 33. "For Gen Y, training and development is the most highly valued employee benefit. The number choosing training and development as their first choice of benefit is THREE times higher than those who chose cash bonuses."
  • 36. Business   Not  for  Profits   NGOs   Government   Different  Worlds?   T  
  • 37. T  
  • 38. #IIRC   hQp://www.theiirc.org   T   <IR> Framework Consultation Draft – released April 16
  • 39. IIRC  Value  Crea2on  Process   T  
  • 40. CGMA  &  COSO   Balancing  Risk  &  Innova2on   hQp://cpa.tc/2qf   hQp://www.coso.org   T  
  • 41. Source:  DeloiQe  CFO  Signals™  survey,  fourth  quarter  2012  T  
  • 42. Business   Not  for  Profits   NGOs   Government   When  Worlds  Collide   T  
  • 43. #CFOsSaveTheWorld   Through collaboration, our CFO community manages financial accountability, compliance, and risk across HHS by maximizing resources to drive results.   T  
  • 44. T   You can’t stop the waves but you can learn how to surf. – Jon Kabbat-Zin
  • 45. #Vision&Strategy   “If you don’t have a vision for your firm or yourself, you’ll just get sucked into somebody else’s vision” – adapted from Watts Wacker, Futurist 6/12/13   T  
  • 47. CGMA  –  CIMA   The  global  value-­‐added  financial  professional     T
  • 48. CPAs  are  trusted  advisors  who,  combining   insight  with  integrity  deliver  value  by:   T   CommunicaHng  the  total  picture  with  clarity  and  objec2vity   TranslaHng  complex  informa2on  into  cri2cal  knowledge   AnHcipaHng  and  crea2ng  opportuni2es     Turning  insights  into  acHon  to  transform  vision  into  reality    
  • 49. T  
  • 50. hQp://cpa.tc/2qh     6/12/13   T   theBounce
  • 51. T  
  • 52. #AdaptorDie   #BendAdop2onCurve   • Technology  &  Caveman   • L  >  C   • CC  >  EC   • CPA  as  Ar2st   6/12/13   T  
  • 53. Technology  &  the  Caveman   6/12/13   T  
  • 54. “In  a  period  of  rapid  change  and  increasing   complexity,  the  winners  are  going  to  be  the   people  who  can  LEARN  faster  than  the  rate  of   CHANGE  and  faster  than  their  COMPETITION.”   -­‐  Tom  Hood,  CPA.CITP.CGMA  6/12/13   T  
  • 55. #CC>EC   #  1  Skill  is  CollaboraHon   #  2  Skill  is  CommunicaHon   according  to  2012  IBM  Global   CEO  Study   6/12/13   T  
  • 56. #Ar2st&CPA   •  Lots  of  ways  to  mess   up!   •  Heat  is  needed  to   shape  the  glass   •  Long  setup  2me  for   quick  finish   •  Try,  learn  and  adjust      -­‐Tim  McFadden   6/12/13   T  
  • 57. A leader s job is to define context and provide hope and inspiration..."
  • 58. Tom  Hood,  CPA.CITP   CEO   Maryland  AssociaHon  of  CPAs   Business  Learning  InsHtute   (443)  632-­‐2301   E-­‐mail  tom@macpa.org   Web  hWp://www.macpa.org   Blog  hWp://www.cpasuccess.com   Blog  hWp://www.bizlearningblog.com       Follow  me  on:   ü   TwiQer:  hQp://www.TwiQer.com/tomhood   ü   LinkedIn:  hQp://www.linkedin.com/in/tomhood   ü   Facebook:  hQp://www.facebook.com/thoodcpa   ü Google  +:   hQps://plus.google.com/104372556333854919205   ü Slideshare:  hQp://www.slideshare.net/thoodcpa   ü Youtube:  hQp://www.youtube.com/thoodcpa   ü Second  Life  avatar  name:  Rocky  Maddaloni   6/12/13   T