Political parties are increasingly using the internet and digital tools like websites, social media, email, and mobile apps for election campaigning. Websites are used to provide information about candidates, social media helps engage voters and spread messages virally, and tools like maps and emails help organize volunteers and inform constituents. Statistics show internet and social media penetration is growing in both urban and rural areas, making digital campaigning more effective at reaching diverse voter demographics.

1. Political Campaigning Goes
Airhub Technologies
Digital

2. Introduction
Internet is fast becoming the medium of election
communication as political parties across the world are
logging on to the Internet and it is impacting the political
system and voting behaviors. An interesting
phenomenon in political communication is the use of
social networking sites like Facebook, YouTube and
Twitter, that are being used as a means of election
campaigning. While the popularity of Internet is
increasing in the West, elections in Asian countries are
also fast adopting these new technologies.

3. Objective
• Political campaigning and The Internet
• What is the role of Internet in Political campaigning
• Other digital media to support online political
campaigning
• Supported Stats

4. Political Campaigning and The Internet
• Always Available
• Wide range of current information
• Less expensive than other media commercials
• Interactive
• Social Media
• Viral and Mass media messaging
Advantages
Drawbacks
• Niche Audience
• Poor Bandwidth
• Less Penetration

5. Role of Internet in Political Campaigning
• Publishing Campaign websites.
• Emailing the newsletters, events and schedules.
• Integrating Social Media (Face-
book, Twitter, YouTube).
• Registration Volunteer Membership.
• Fund Raising.
• Mapping Polling Places
Internet makes way for better targeting the audience by

6. Campaign Websites

7. Campaign Websites
Your campaign website is your online campaign
headquarters. The campaign website should have:
• A way to contact the campaign.
• A way to sign up for e-mails and/or text message
updates
• A way for people to volunteer.
• Information about the candidate and the race.
• Integration with social
media(FaceBook, Twitter, YouTube)
• Issue positions, map, polling place locations, etc.

8. Information
Mobilization
Integration
Participation
Campaigning
•Organizational History
•Ideology
•Press
•News
•Gallery
•Tour Schedule
•Campaigning Diary
•Volunteer Membership
•Online Subscription to party publication
•Links to Homepages/ Partisan websites
•Links to Politician‘s personal websites
•Links to Party Institutions
•Links to media
•Email Communication
•Feedback, Discussion Board
•Campaign Diary/ Blogs/
•Online Chat rooms/ Opinion polls
•Banner Home, Pop-ups
•Targeting ex-pat voters, Targeting constituency
•Join an email update list,
•Send an e-Card.
Campaign Websites – Best Features

9. Email Communication

10. Email Communication
• An E-mail list and opt-in options on your website.
• A 3rd-party API to process and send bulk E-mails
• Clear, concisely written E-mail “blasts” to send to
volunteers/constituents
• A stable spam filter, ignoring it could get you
blacklisted!
• Easy way for people to UNSUBSCRIBE
E-Mail communication is a valuable tool to help gain
new volunteers and keep your constituents updated.
To operate a good e-mail program, you need:

11. Social Media

12. Social Media
• Campaign organizers to thoroughly understand the
interests of their demographical fan-base.
• Promoting their plans/policies.
• Connecting to young voters via online debates and
discussion boards.
• Sharing videos and photos.
• Conducting online surveys/ polling on contemporary
issues/ topics.
Social Media has proved that it is the best communication
tool of choice for quickly mobilizing masses, helps in

13. Volunteer Membership

14. Volunteer Membership
• Recruit volunteers and train them
• Give individual tasks and make them follow on their
own schedules.
• Motivate them to organize local meetings.
• Ask them to update the performance feedback to
campaign staffers.
• Encourage them to collect voter opinion data.
This program always plays a essential role in political
campaigning, where parties can

15. Volunteer Membership - Functional
Sign Up
Sign In
Content
Manager
Events
Schedules
Info/ News
Membership
Manager
Referral
Buddy List
Account
Manager
Verification
Profile

16. Fundraising

17. Fundraising
• Online Payment gateway (credit card/ net banking).
• IPhone and Android based micro sites.
• Mobile messaging.
• Online fundraising tools.
• Social Networking.
In India, fundraising plays a large role in getting a
candidate elected to public office. It can be done
through

18. Mapping Tools

19. Mapping Tools
• Google Maps
• Segmental Polling area identification
• Route Maps to polling places
• Route Directions to Polling places.
These tools helps in giving geographical information
about polling places online

20. Supported Statistics

21. Statistics - Internet
Demographic Users in Millns
Urban 86
Rural 14
Type of Internet in Millns
Broadband PC 14
Mobile Internet 52
Data Stick 34
Internet Usage in %
Emailing 98
Searching 76
Downloading 69
JOB 62
Social Media 61
Travel 59

22. Statistics – Social Media
Social Media users in Millions
FB 61
Tweets 16
LinkedIn 15
FaceBook users age wise
FaceBook users gender wise

23. Statistics – Mobile
AP Demographic Users
Urban 44.2
Rural 22.6
AP Mobile Subscribers density wise
Rank Operator Total Subs Active Subs
1 Airtel 18.3 17.3
2 Idea 10 9.3
3 BSNL 9 6.7
4 Reliance 9.5 5.4
5 Tata 7.6 4.9
6 Vodafone 6.4 4.5
7 Aircel 1.6 1.2
8 Others 4.4 2.5

24. Statistics – AP Political
Gender Data
Male 27884277
Female 27926792
Total Voters 55811069
Total Population 84665533
Demographic Data
Urban 18645289
Rural 37165780
Literacy Data
Educated 25176373
Un-Educated 30634696

25. Thank You