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2009 china travel trends survey
1. Contact us for more Information: [email_address] www.DragonTrail.com First China Travel Trends Survey - 2009 CHINA TRAVEL TRENDS . com
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3. Survey at http://tinyurl.com/lkgjne D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM China Travel Trends Survey on “ how tourist boards and hotel companies market to China online” Initial interviews were conducted at Asia Travel Mart in Shanghai (June 2009)
5. 2. Do you have a Chinese version of your consumer website? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
6. 5. Do you write content specifically for the Chinese website or translate from your main website? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
7. 6. Is your Chinese website optimized for Chinese search engines (baidu, google, etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
8. 6B. If no, do you plan to optimize your web site for Chinese search engines? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
9. 7. Do you keep your Chinese content fresh (updated at least once per week)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
10. 7B. If no, do you plan to update your Chinese content more frequently? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
11. 11. Do you have a Chinese blog (branded)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
12. 11B. If no, do you plan to start a branded Chinese blog? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
13. 13. Do you have a Chinese microblog (twitter, fanfou, etc.)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
14. 13B. If no, do you plan to start a branded Chinese microblog? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
15. 15. Do you have profiles on social networks in China (Xiaonei, Kaixin001 etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
16. 15B. If no, do you plan to setup profiles on social networks in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
17. 16. Do you have a Chinese social network (branded)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
18. 16B. If no, do you plan to setup Chinese social networks for you company / brand? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
19. 17. Do you share images/videos on Chinese image/video sharing sites(Youku,56.com etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
20. 17B. If no, do you plan to share images/videos on Chinese image/video sharing sites? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
21. 18. Do you have a wiki about your destination in Chinese D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
22. 18B. If no, do you plan to setup a wiki about your destination in Chinese? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
23. 19. Do you have a Chinese PR strategy (events, media, etc)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
24. 19B. If no, do you plan to have a PR strategy for the Chinese market? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
25. 20. Do you have a Chinese digital marketing and social media strategy? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
26. 20B. If no, do you plan to have a Chinese digital marketing and social media strategy? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
27. 22. Do you buy advertising on Chinese websites/ travel sites/social networks/ search engines? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
28. 22B. If no, do you plan to buy advertising on Chinese websites/travel sites/social D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
29. 24. Have you connected with bloggers in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
30. 24B. If no, do you plan to get connected with bloggers in China? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
31. 25. Do you have a customer harvesting strategy to capture customer data (email, RSS, twitter followers)? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
32. 25B. If no, do you plan to have a customer harvesting strategy to capture customer data? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
33. 26. Do you have an eLearning platform to connect with travel agents? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
34. 26B. If no, do you plan to have an eLearning platform to connect with travel agents? D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
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