1. Because stories are powerful...

2. They let us immerse for seconds, minutes and hours.

3. They feed our imagination and fantasy.

4. They are the glue in our relationships.

5. They sell ideas and missions... and products, of course.

6. It‘s storytelling
that moves hearts, minds, and businesses.

7. We are a storytelling consultancy from Hamburg.
We use dramatic techniques to create emotional impact in a digital world.
And help our clients to tell the right story to the right people.

8. Call us...
...when your sparkler is spent.
From advertising to a Powerpoint presentation:
Most communication efforts simply aim to raise awareness. It‘s like
burning a sparkler: win attention, if only for a few seconds.
However, once a sparkler has finished burning, it‘s time to find and
tell a campfire story. A story that turns temporary awareness into
long-term engagement, excitement, loyalty and trust.
This is exactly what we do.

9. Our Services
We help our clients to tell stories that win peoples‘ hearts and provoke engagement.
Stories that open minds and gain you new insights, customers, products, and services -
as well as advancing your business ideas.
Winning Hearts Opening Minds Moving Businesses
Content Strategy & Development Audience Interest Research Content Strategy & Development
[Owned Media, Social Media, Websites, [Interests | Themes | Topics] [ Intranet | Investors | Employees]
Corporate Publishing]
(Branded) Entertainment Concepts User Stories & Project Storytelling
[Audio, Video, Digital, Gaming, Event] Customer (Hero-) Journey Mapping [ Presentations | Knowledge Sharing |
[Real users | Their stories | New insights] Documentations]
Transmedia Architectures [Visualizing touchpoints with empathy]
[Planning, World Building, Story Development] Pitch Coaching
[ Content | Story | Presentation]
Campaign Drama Coaching Story Idea Workshops
[Use Storytelling & Drama in [Using Storytelling to inspire creative ideas ]
Leadership Storytelling Coaching
PR | Online | Social | Advertising] [ C-Level | Personal Storytelling | Media
Product & Service Stories Training]
[Which story does the experience tell? What is
Brand Story Consulting
the recommendation story?]
[Brand Values | Core Story | Communication
Change Communication Consulting
Strategy ]
SciFi - Writing [ Empolyees | Investors | Press]
[Trends and future scenarios brought to life in
easy to understand stories for stakeholders. ]

10. How we do it.
STORY-DRIVEN
From the ancient campfire to the digital world: people share experiences and meaning in stories.
It is the only way of communicating facts embedded in emotions that signal relevancy to the brain.
“What is the story?“ - This question guides everything we do - not just because of the brain.
It is our passion to create working content.
WITH DRAMATIC TECHNIQUES
Great stories follow dramatic rules that make them exciting and meaningful.
From the Hero‘s Journey, over the 3-Arc Structure to the newly formed rules of interactivity:
we constantly use, adapt and transform dramatic techniques to enhance the impact of our stories.
AUDIENCE EMPATHIC
A story is nothing but a bunch of thoughts and words - without an audience. We see people as
intelligent and emotional beings instead of consumers. So for us asking “What‘s in it for the audience?“
is as important as the question “What do you want to tell?“.
TOGETHER
We have worked in agencies and have experienced how frustrating it is for us and our clients to work
blindfolded with an unclear briefing. Now, we can offer our clients closer, more personal, more deeply
embedded cooperation. Let‘s start with a story workshop - because we are in this story together.
INDEPENDENT
We focus on the story to make things more meaningful. In order to do so, we need to be independent,
so we operate without a hidden bias towards a certain media channel.

11. Working with us is like a hero‘s journey Guess what:
You are our hero.
And you‘ll return as an
even bigger hero.
YOU
And every hero has a goal.
And we know that something is at
stake: a product, a business, a job...
Goal
Without Measurement
there is no impact.
In our first Story Workshop
We use several metrics to
measure our successes and IMPACT we collaboratively develop the right
story that will support achieving your
learn. Story goal.
Workshop
OUR ADVENTURE BEGINS
We test the story before
we release it to the
audience. Test & During the Audience Empathy Phase
And when the story starts
spreading, we open a Release AUDIENCE we empathize with the audience, thus
suggesting topics, themes and interests
bottle of champagne. Empathy that strategically resonate with your
audience.
Production
Platforms Aesthetic
During Production During Story Building
we will oversee the process Story Building we identify what to tell the audience.
We will find a hero and a conflict that
to ensure the story‘s integrity even
if multiple agencies and production Interaction will drive your story. Dramatic
companies work on it. Sometimes techniques ensure relevancy.
we organize production with
freelancers and network partners. Story Architecture
During Story Architecture
we create a strategy and a script to tell the
story properly, making decisions about
aesthetics, platforms and interaction
mechanics.

12. Our passion for stories.
For me storytelling is all about mesmerization. I was born in a small town in the middle of rural Germany, and stories allowed me to travel galaxies, to fight
dragons, to explore new worlds and to challenge reality every day. I dived deep into books, movies, fantasy games and computer adventures. I wore a Star-Trek
uniform and even got to shake Captain Kirk‘s hand.
At some point I knew that I wanted to know how stories work, to understand and use their magic in all possible ways. So I studied media science, game studies,
marketing and screenwriting. As a digital creative, strategist, writer, and freelancer, I worked with a plurality of clients, from Coca Cola to independent film makers.
I have experienced successful projects as well as hurtful fails, but seeing someone deeply immersed in a meaningful story - digital or not - is still the most
powerful spell I know. That fuels my passion.
Christian Riedel, Co-Founder & Managing Director

13. Our passion for stories.
Storytelling is a powerful force. When I was a kid I learned pretty early that a good story changes a lot. Stories helped me to escape school yard fights and made
me a hero to my classmates when I saved their asses as student spokesperson. At this early stage, I learned my first lessons about storytelling, this powerful force
that is able to change things, minds, and the world.
When I finished school I knew that this force was what I was hungry for and that the media would be the field I would enter. I started working as a journalist,
studying politics and psychology, combining political communication with learning about our brains and human interaction. As a journalist, webcast producer,
communications consultant, writer and freelancer, I used stories and made them work for clients like AOL Germany or H&M, in the media for the likes of FOCUS
Magazine and to help small startups. The disruptive power of stories makes me passionate, caring, happy - and sometimes scared, too.
Valentin Heyde, Co-Founder & Managing Director

14. We have worked with:
Start-Ups Brands
Agencies
Schools & Institutions

15. What clients say
„ Three-Headed Monkeys managed to
retrieve our core message from all our
thoughts and ideas. We struggled for a
long time to find the right words for what
we wanted to say.
For us it was a revelation to see how
getting to the core of our story would
make everything easier for us, from
figuring out what to say at a conference,
„
to investors or knowing how to
communicate to break the European
crowdfunding record.
Ali Jelveh,
Co-Founder & Chief Revolutionary Officer of Protonet

16. So what is your story?

17. Contact
Valentin Heyde
Valentin Heyde
Story Architect | Managing Partner
Story Architect | Managing Partner
Tel:Tel: +49 170 9096094
+49 170 9096094
Twitter: @valentinheyde
Twitter: @valentinheyde
Christian Riedel
Christian Riedel
Story Architect | Managing Partner
Story Architect | Managing Partner
+49 151 23062619
Tel: +49 151 23062619
@mindcaffeine
Twitter: @mindcaffeine
Three-Headed Monkeys GmbH
c/o betahaus Hamburg
Lerchenstraße 28a
Lerchenstrasse 28a
22767 Hamburg, Germany
Don‘t copy. It makes you look stupid.