You have your LinkedIn profile, you’ve made some connections and endorsed a few people’s skills. You are currently standing on the tip of the LinkedIn Iceberg – want to go a bit deeper?
This session, originally presented by Threesides Marketing for the ACT Digital Enterprise Program is for business owners who want to take their LinkedIn strategy and skills to the next level.
In this presentation we cover profile building techniques, pointers to creating company and showcase pages for your business, developing your influence within your network and some simple evaluation techniques to calculate your return on investment. This is an intermediate level session.
NOTE: This session is not for LinkedIn beginners or people who want to start. It is suitable for individuals who have been using the platform for 12 months or more and are starting to or already actively using it in their business.
It was originally presented by Todd Wright of Threesides Marketing who works with businesses across Canberra and the Region to improve their LinkedIn skills and strategy.
5. We help these businesses with their social media marketing:
Old Bus Depot Markets
National Parks NSW – Wild about Whales
Lantern Apartments Thredbo
Canberra Business Council
Sportsmans Warehouse
Deeks Health Foods
Michael Milton
Canberra BusinessPoint
Capital Region Farmers Market
The RUC
(and more…)
13. Australia ranks 10th in the world for
LinkedIn users.
23% of the online population is on
LinkedIn = 35% of the workforce
3rd highest population penetration
globally
17. Why are you on LinkedIn - GOALS
1. Finding new business
2. Nuturing sales leads
3. Finding employees
4. Marketing / Brand Building
5. Business Intelligence
6. Networking
21. Build your Business Profile
1. Get to ‘All-Star’
2. Develop consistent ‘company
line’ content
3. Showcase your skills
4. Upload product overviews or
a video
5. Check your privacy
22.
23. Improve your company Profile
1. Be found
2. Build community
3. Drive inbound web traffic
4. Promote your products & services*
31. What is your connection
criteria to decide who to
connect with?
(hint: It’s okay to say no – they won’t know)
32. EXISTING
CONTACTS
• Search tool
• Import via email
• Import via database
or apps
• Ideas from ‘People
You May Know’ tool
NEW
CONTACTS
• Reach out
• Market yourself and
drive invitations
Grow Your Connections
35. 1. Target your best supporters
2. Personalise a message – make them an offer
they can’t refuse
3. Get and give recommendations
4. Thank people on email, phone, let’s catch up
5. Reorganise your best recommendations to the
top
Reccomendations
38. 1. Be interesting and topical
2. Link back to original article or
to your blog
3. Hook up to Twitter / Slideshare
4. If sharing, add thoughts and
comments and have an
opinion
39. 1. What work about you about to bid on?
2. Do you have new products to showcase
3. What is in your sale pipeline – think ahead
4. How are you trying to position yourself
Be tactical – use your content strategy
43. 1. Is this sales lead connected on LinkedIn?
2. Where they referred by someone who is?
3. Have they viewed your profile prior to calling
you?
4. Have the followed your company page?
5. Did you use LinkedIn to background and
contact them?
Attribute value to LinkedIn
54. Increased Visibility – more stats and
profile information
Greater Reach – Inmails and
introductions
Better Search – more criteria and
results
Kudos – the gold LinkedIn badge
57. 1. Identify your goals and your plan
2. Login each day when you check your emails
3. Update your profile and company page
4. Post on your company page
5. Establish new relevant connections
6. Follow, Share, Like posts
7. Participate in Groups
8. Research and build intelligence on leads
9. Setup a recommendations plan
10. Setup your evaluation metrics and start measuring
results.
The plan…