SlideShare una empresa de Scribd logo
1 de 17
“We don’t surf the
web anymore –
we poke it”
Vocabulary 2.0
Then (1.0) Now (2.0)
Surf > Subscribe
One way > Two-way (+)
Transactions > Relationships
Contact > Book
Read > Create
Forward > Share
Outbound > Inbound
Your online marketing strategy
Talk to your customers
online just like you talk
to them offline.
Online marketing is not free – You get what you pay for.
Great design and photography get
noticed online
A content management system can
prolong life after handover
Put Google to work for you
– List with Google local business
– Get found with google maps
– Promote your business using adwords
– Track your success with Google analytics
– Stay in touch with google alerts
– Optimise your site with Google
webmaster tools
Don’t
get
ripped
off with
hosting
and
domain
names
www.mywebname.com.au
Don’t email
market from
your inbox
www.Verticalresponse.com
www.Campaigmonitor.com
Social media = message + audience
Have a call to action – don’t be an
information charity
Web Developer Panel
Steven DeCosta
James Wilson
Ken Ong
Need? use
www.threesides.com.au/blog

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