Maxus Global Credential - A relationship Media Agency

2. We’re A Different Kind of Agency
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3. A Global Network
• 40+ offices worldwide
• Part of GroupM, the world’s leading media group
Americas EMEA APAC
United States, Austria, Belgium, Bangladesh,
Canada Czech Republic, China, Hong
Denmark, France, Kong, India,
Germany, Indonesia, Japan,
Hungary, Italy, Malaysia,
Ireland, Latvia, Pakistan,
Lithuania , Philippines,
Netherlands, Singapore,
Norway, Poland. Thailand,
Portugal, Russia, Vietnam,
Spain, Sweden, Australia
Turkey, Ukraine,
United Kingdom
3 * All other markets services through GroupM

4. Benefit of Maxus: Clout and
Creativity
• Innovation and personalized service of Maxus,
backed by immense clout of GroupM
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5. GroupM Places 1:3 Ads Globally
• GroupM: Maxus, MindShare, MEC and Mediacom
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6. At Maxus, We Partner With
Ambitious Brands
6 * Not an exhaustive list

7. Servicing Our Global AORS
Centralized Multi-Local
Centralized strategic Local Market driven
framework, coordinated strategies
globally and executed locally
Tools for global plan roll-up and reporting
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8. Our View
• Traditional channels have multiplied
• New channels have emerged
• Consumers want to be spoken with, not at
Harder to reach
audiences
ROI Crisis
Harder to convince
audiences
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9. What’s Required Of Marketers
• A holistic communication
plan that unites above
the line (ATL) and below
the line (BTL) activities
• A clear brand idea,
beyond advertising
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10. What’s Required Of Marketers
• A strategy that converts
prospects into loyal
customers, profitably
• Less focus on which
media and more focus
on how they’re used
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11. Our Approach: Relationship Media
• Combines the focused, data-driven nature of CRM
with the mass reach of Media Planning
Communication Planning
Customer Relationship Marketing
Relationship Media
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12. Relationship Media Principles
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13. The Goal: Move Prospects Into
Loyal Customers
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14. Relationship Media: Our Offering
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15. Our Process
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16. Our Process

17. Our Toolkit: LiveTM
• Proprietary planning system, monitors business
performance, evaluates what’s working and
optimizes future investment
– Monitor business performance
– Evaluate what’s working and what’s not
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