Planning your marketing for the new year can be overwhelming, especially for a small business owner. With so many marketing channels to focus on, it’s easy to lose sight of how you can achieve your goals. So what should you prioritize to build the right foundation for the rest of the year? That’s why we put together this presentation, to help show you the five must-do’s to optimize your marketing efforts for this year’s marketing trends. Download our webinar to listen on demand to our presentation: http://thrivehive.com/2014-marketing-must-dos-webinar In this presentation, you will learn: - Key marketing predictions and trends for 2014 - A walk through of 5 must-do’s for your marketing - Strategies for to improve your SEO and online visibility - Introduction to free tools of the trade and what to use them for - And much much more! We hope to help any local business owners prioritize their marketing activities for the new year.

1. 2014 Marketing Must-Do’s
A ThriveHive Webinar

2. Introduction
Planning your marketing for the new year can be
intimidating.
What are the marketing trends this year?
What should my priority be?
What will make the most impact?
Which area of my marketing should I focus my
time and resources on?

3. Agenda
Overview of 2014 Marketing Trends
2014 Marketing Must-Do’s

4. 2014 Marketing Trends Overview
Digital marketing continues to expand
Open lines of communication with customers
Continued rise of content marketing, more
specifically, personalized content
Importance of establishing your own “voice”
online
Shareability of visual content
Growth of niche sites due to an
oversaturation of mainstream social media
platforms

5. Trend #1: Continuing Rise of Digital
Marketing
Customers expect to find your business
online
There are now more than 25 million
business owners on Facebook

6. Must-Do #1: Get Found Online
Establish a digital presence
Online Directory Listings
Google Places
Yahoo! Local
Bing
Yelp
Superpages
Website
Social Media
Facebook, Twitter, Google+, LinkedIn
Vanity URLs

7. Trend #2: Increased Accessibility
Personal messaging and marketing on the rise
Rise of social media platforms like Snapchat,
Instagram and LinkedIn private messaging
Increase in customer usage of Twitter, Facebook,
and Yelp to voice their opinions and connect to
businesses
Customers expect be able to reach businesses
through means other than calling: email, social
media,

8. Must-Do #2: Open Lines of Digital
Communication
Establish a presence on social media
Facebook, Google+, Yelp and Twitter
Be responsive to both positive and negative
comments
Be proactive about communicating with
customers
Ask for feedback on social media

9. Trend #3: Personal Approach to
Marketing
With the Google Hummingbird update, content is
trending towards being more personable and
conversational
Google is rewarding content creators who
exhibit social proof
Growth of individual “industry experts”
overtaking brands

10. Must-Do #3: Grow Your Voice and
Social Presence
Blog and post to social media
Engage with others on their blogs, social media
accounts
Showcase your social proof
Grow your digital presence as an industry expert
Develop “authorship”
Create a Gravatar profile
Set up Google+ author

11. Trend #4: Rise of Visual Content
Visual platforms like
Instagram, Pinterest, and Vine will
continue to be the fastest growing
Images and videos are attracting more
visits and are improving user experience
with your content
Images and videos will drive more
engagement

12. Power of Visual Marketing
40% of people will respond better to visual
information than text
Viewers are 85% more likely to purchase a
product after watching a video
Photos get more engagement on Facebook than
text, videos, and links
Pinterest generated more referral traffic for
businesses than Google+, YouTube, and
Linkedin combined

13. Must-Do #4: Incorporate Visual
Communications
Find a way to incorporate visual content with
your written content strategy
Find free, easy-to-use tools to generate visuals
Free Online Tools
Google Advanced Image Search
Pixlr.com
Recitethis.com
Pinstamatic.com

14. Trend #5: Targeted Communication
More people/businesses, more competition
Niche sites, groups, and forums will become
more important for reaching your target
audience

15. Must-Do #5: Focus on Targeted
Communications
Find and experiment with a niche site
List of example niche sites to check out:
Cafemom
Quora
Meetup
Patientslikeme
Parentsconnect
The Flipping Pad
LinkedIn groups
And much much more…

16. Recap
Establish a digital presence
Open lines of digital communication
Grow a voice and social presence
Incorporate visual communications
Focus on targeted communications

17. Marketing Resources
Call us now to schedule a FREE consult:
(888) 997-4183
Be sure to check out our Marketing
Resources page for free eBooks, templates,
webinars, and more.