3. 20 Digital Agencies
Adapter Digital MRM OgilvyOne Worldwide Click2biz
Flexmedia Newmediaplus CJ WORX Adways labs
Isobar Omnicom Media Group Jwt Connect Thaiconnexion
MCFIVA Starcom Mediavest Winter Egency iProspect Thailand
mInteraction Zenith Optimedia Ewit Digital 360 Innovative
4. 56 INDUSTRIES
AGRICULTURAL
PRODUCTS
CLASSIFIED DIETARY
PRODUCTS
GOVERNMENT
& COMMUNITY
ANNOUNCEME
NT
LEISURE NON
ALCOHOLIC
BEVERAGES
PHARMACEUTIC
ALS
SUNDRIES
ALCOHOLIC
BEVERAGES
CLOTHING &
UNDERWEARS
EDUCATIONAL
INSTITUTIONS
HAIR
PREPARATIONS
MEDIA &
MARKETING
OFFICE/BUSINES
S EQUIPMENT
PHOTOGRAPHIC
PRODUCTS
TOILETRIES
AUDIO/VISUAL
ELECTRICAL
PRODUCTS
COMMUNICATI
ONS
ELECTRICAL
PRODUCTS(NON
AUDIO/VISUAL)
HOUSE ADS. MOTOR VEHICLE
ACCESSORIES
OIL &
LUBRICANTS
REAL ESTATE TRANSPORTATI
ON
BAKERY&CHOC
OLATE/WAFERS
/BISCUITS
COMPUTERS FINANCE HOUSEHOLD
CLEANERS
MOTOR VEHICLE
DEALERS &
RENTALS
ORAL
PRODUCTS
RETAIL
SHOPS/STORES
TRAVEL &
TOURS
BANKS COSMETICS FOOD OUTLETS
&
RESTAURANTS
HOUSEHOLD
EQUIPMENT&F
URNISHINGS
MOTOR
VEHICLES
PERSONAL
ACCESSORIES
SEASONING
PRODUCTS
TYRES
BUILDING
MATERIAL &
MACHINERY
CREDIT/DEBIT
CARDS
FOODSTUFFS HOUSEHOLD
INSECTICIDES &
PESTICIDES
MOTORCYCLES
& BICYCLES
PET FOODS &
PET PRODUCTS
SKIN-CARE
PREPARATIONS
VITAMINS &
SUPPLEMENTAR
Y FOODS
CD/DVD
(MUSICAL &
FILM
PRODUCTS)
DAIRY
PRODUCTS &
DAIRY
SUBSTITUTE
PROD.
FOOTWEARS INSURANCE MULTI
SECTIONS
ADVERTISING
PETROL SNACK FOODS WEBSITES
5. 6 DISCIPLINES
• DISPLAY Banner ad / Banner in game / FB ad
• SEARCH SEO / SEM / mobile search
• SOCIAL Page management / Blogger / Seeding / Influencer
• CREATIVE Web / Production for social and digital OOH / FB App
• MOBILE Mobile ad / Mobile app / SMS
• OTHERS Including sponsorships
12. 2013 Trends by Industry
Growth By Volume
• MOTOR VEHICLES
(78 million THB)
• SKIN-CARE PREPARATIONS
(64 million THB)
• NON ALCOHOLIC
BEVERAGES
(54 million THB)
Growth By %
• FOODSTUFFS (86%)
• PHARMACEUTICALS (74%)
• COMPUTERS (71%)
13. Y Y Y
2011 – 2013 % SPENDING BY DISCIPLINE
Others
Mobile Marketing
Creative Production
Social Media
Search
Display
2011 – 2013 % SPENDING BY DISCIPLINE
14. 2011 – 2013 SPENDING BY DISCIPLINE
Discipline %2011 %2012 %2013
Display 55.61% 48.07% 45.87%
Search 11.28% 14.71% 16.22%
Social Media 6.58% 10.33% 12.86%
Creative Production 24.25% 25.47% 23.45%
Mobile Marketing 0.92% 0.76% 1.29%
All others / Sponsorship 1.35% 0.66% 0.30%