1. Team: GEMS
Cohort:
VISK2010D
Member: Nguyen Thi Thuy Oanh
Cu Ngoc Quynh Cham
Nguyen Bang Nhat
Nguyen Quynh Loan
Tran Thi Huong
Nguyen Quoc Bao

2. OUT LINE
I. Introduction
II. Body
1. Executive Summary
2. Current marketing situation
3. SWOT analysis
4. Action program
5. Objective and Issues
6. Marketing strategy
7. Action programs
8. Budgets
9. Controls
III. In conclusion

3. English Programs of IS-VNU

4. Executive Summary
• Attract students
• Corporate to other International Schools

5. Current Marketing
Situation

6. Market Description

7. Market Description
Target Segment
1. Student
2. Foreign University

8. Market Description
• Customer need
English
Skills and experiences
Good education system
Environment
Degree
Quality of student

9. Market Description
• Corresponding features
• Professors from foreign countries
and Vietnam
• Active studying environment:
working in team, social activities
and communication skill
• International education standard
• Good facilities: lab room, library,
project, air condition, well
decorated, rest room, lift
• International degree
• Most of students have good job
after graduated.

10. Product Review
• Pre-university
Starter
Level 1
Level 2
Level 3
Level 4

11. Product Review
• University
1. International business
( with minors in accounting,
finances, marketing)
1. Science in management
2. Accounting
3. Accounting and finance
4. Business

12. Product Review
• Post graduated
• Master of business administration (MBA)
• Executive master of business administration
(EMBA)

13. Competitive Review

14. FPT University
•Studying by foreign languages
•Developing soft skills
•Improving personality
•Pro-education
•On job training
•Good facilities

15. RMIT
•Require high English level
•Various programs
•High quality teachers staff
•Reputable University over the world
•Good facilities

16. International School of
Banking Academic
•Proper fees
•Competitive
environment
•Well-decorated
class room

17. International school of
Foreign Trade
•High quality
professors
•Active social activities
•Various programs

19. Strengths
• Becoming international student
in Vietnam
• Various program
• International standard system
• 20% to 70% teaching time
belongs to the foreign teachers
• Valuable scholarship
• Suitable fees
• Good facilities
• Active outside activities

20. Weaknesses
• Lack of students
in some programs
• Lack of teachers
in some subjects
• Good facilities but
limited room

21. Opportunities
• Higher welfare
causes higher
demanded
education
• Potential market
• Offering
international
degree will have
more chances in
applying jobs

22. Threats
• Increasing
competitors
• Downward
pressure on
pricing
• Difficult program

23. .Objectives and Issues
• the admission stage 1:
at most 100 students
• the admission stage 2:
at least 150 students

24. Objective and Issue
• High fee
• Young school

25. 6.Marketing Strategy
• Positioning
• Product strategy
• Pricing strategy
• Marketing
communications
strategy

26. Positioning

27. Product strategy

28. Pricing strategy

29. Marketing
communication strategy

30. ACTION PROGRAME
I. January and
February
II. March
III. Jules and July
IV. August
V. September
VI. November

31. Budget
•Variable
cost: 2275$

32. Controls

33. Thank You For Listening
Thank You For Listening