Tiago Miranda

1. DESIGN THINKING

2. ILL CARRELLO - An Introduction
Il Carrello serves as a stylish and adaptable way to display various
things, such as books and magazines, fashion accessories, plants
and flowers, glasses, kitchen utensils... It can be used as a display or
auxiliary storage in restaurants, cafes, catering, shops, also as part of
a window display.

3. ILL CARRELLO - An Introduction
The cart has been
designed to be
very versatile and
adaptable. Because
of its versatility, Il
Carrello is equally at
home in domestic or
commercial situations,
and can be adapted
over time to suit
changing requirements.
Dimension:
1200 mm L, 320 mm W, 1450 mm H
Material: Birch Laminated Wood
with ice grey finish
Il Carrello has been
designed to pack flat
into a very small box.
This means we can
produce it locally,
but still ship it to you
anywhere in the world.

4. The Methodology commonly referred to as
Design Thinking is a proven and repeatable
problem-solving protocol that any business
or profession can employ to achieve
extraordinary results.

5. DESIGN THINKING - An Introduction
Although Design is most often used to describe an object or end result,
Design in its most effective form is a process, an action, a verb not a noun.
A protocol for solving problems and discovering new opportunities. Techni-
ques and tools differ and their effectiveness are arguable but the core of the
process stays the same. It’s taken years of slogging through Design = high
style to bring us full circle to the simple truth about design thinking. That it
is a most powerful tool and when used effectively, can be the foundation for
driving a brand or business forward.
Basically Design thinking consists of four key elements.
1. Define the Problem
Sounds simple but doing it right is perhaps the most important of all the
four stages. Another way to say it is defining the right problem to solve.
Design thinking requires a team or business to always question the brief, the
problem to be solved. To participate in defining the opportunity and to revise
the opportunity before embarking on its creation and execution. Participa-
tion usually involves immersion and the intense cross examination of the
filters that have been employed in defining a problem.
2. Create and Consider Many Options
Even the most talented teams and businesses sometimes fall into the trap
of solving a problem the same way every time. Especially when success-
ful results are produced and time is short. Design thinking requires that no
matter how obvious the solution may seem, many solutions be created for
consideration. And created in a way that allows them to be judged equally
as possible answers. Looking at a problem from more than one perspective
always yields richer results.
3. Refine Selected Directions
A handful of promising results need to be embrace and nurtured. Given a
chance to grow protected from the evil idea-killers of previous experience.

6. Even the strongest of new ideas can be fragile in their infancy. Design thin-
king allows their potential to be realized by creating an environment con-
ducive to growth and experimentation, and the making of mistakes in order
to achieve out of the ordinary results. At this stage many times options will
need to be combined and smaller ideas integrated into the selected sche-
mes that make it through. Which brings us to stage 3.5.
3.5 Repeat (Optional)
Design thinking may require looping steps 2 and 3 until the right answers
surface.
4. Pick the Winner, Execute
At this point enough road has been traveled to insure success. It’s the time
to commit resources to achieve the early objectives. The byproduct of the
process is often other unique ideas and strategies that are tangential to the
initial objective as defined. Prototypes of solutions are created in earnest,
and testing becomes more critical and intense. At the end of stage 4 the
problem is solved or the opportunity is fully uncovered.

8. TEACHERS: Andrea Caruso & Alberto Gobbino
At Ciszak Dalmas we experiment
everyday to design new types of
products, interactions, services and
ways of communication. Co-founders
Alberto Gobbino Ciszak and Andrea
Caruso Dalmas graduated from the
Politecnico of Turin in 2006 and fo-
llowed joining different design firms as
Inga Sempé in Paris, Brh+ and Pinin-
farina in Turin, Artemide in Milan. They
completed the European Design Labs
Master and established the studio in
Madrid in 2009 with outposts in Turin,
Hong Kong and Sao Paulo.
In the belief that changes are pos-
sible with small design actions and
collaborating with skilled people they
launched ‘La Clinica Design’ brand in 2010, comprised of a self-produced
collection of handcrafted furniture made by local artisans based in different
parts of the world.
In 2011 they were invited by the Italian firm Max&Co. to re-design the con-
cept for its worldwide retail stores, developing a new display furniture and
illumination system. In 2013 they launched ‘Il Carrello’ by La Clinica Design, a
customizable display cart for use in both public and domestic situations and
presented ‘Aura’, an essence diffuser produced by the Italian manufacturer
Bosa.
Ciszak Dalmas are currently teaching at the the Istituto Europeo di Design
and at the Universidad Francisco de Vitoria and have participated interna-
tionally in exhibitions, workshops and conferences in prestigious institutions
such as Biennale di Architettura di Venezia, Experimenta Biennale in Lisbon,
design fairs in Milan, Valencia, Hong Kong and Sao Paulo.

9. TEACHER: Tiago Miranda
Born in Portugal but raised in an
international environment. Three
continents and eleven countries later,
adaptation skills, negotiating complex
environments and broad-mindedness
have become innate aptitudes.
Founder & facilitator/host at Design
for Europe. Design for Europe is a
network of laboratories in european
universities in which students from
different cultures and backgrounds
solve local social problems through
the interdisciplinary creative process
of Design Thinking.
Member of Edgeryders. Edgeryders
provides Open consulting: expert ad-
vice powered by ad hoc networks of citizen experts. We rally to your problem
the brightest innovators, hackers and trailblazers, driving change at the edge
of society. Think of us as a big red “Bring on the hackers” button.
Worked 2 years at Soulsight, a strategic design consultancy based in Madrid
specialised in service and organisational design. As a strong believer in the
of the integration of organisations and societies, he was responsible for the
company’s social initiative: Soulmatters.
He is also the co-organiser of Creative Mornings Madrid, a free monthly
breakfast lecture series for creative types. His greatest hobby is what he calls
culture sharing and he literally incarnates the Cookie Monster in a human
body. FYI: a social designer generates social development through products,
services and organisational design.

10. Objectives
Il Carrello:
The workshop is thought to be the second phase of the Il Carrello project
where the research previously made is brought to a production state. The
designers will have to start from their design research and propose a new
design of a product, accessory or environment and physical prototype it. At
the end each proposal has to be presented in terms of feasibility and cost
efficiency.
Design Thinking:
There are two main objectives.
First is that the students get an overall understanding of how the creative
process of design thinking works so that they can put it to use for future
projects.
The second main objective is to work on a real project/challenge with a client
Ciszak Dalmas, the creators of Il Carrello, in order to develop new ideas from
different perspectives: communication, strategy, conceptual and product.
Methodology
Il Carrello:
- Student presentation: each group previously formed during the Design
Thinking classes will show their conclusion regarding the design opportunity
on Il Carrello project and present the idea for a new product, accessory or
improvement of an existing one to design and prototype during the workshop;
- Collective brainstorming and definition of the design goals;
- Separate group tutorials, list of materials and processes;
- Design workshop and prototyping;
- Presentation.
Design Thinking:
This is a very practical, hands-on program. We will go through the different
design thinking phases focusing on the challenge that a real client has. This
approach not only puts the person at the center of our work, but it also taps
into Creativity enabling us to develop different solutions.

11. Workshop Contents
Il Carrello:
1. Design research and critical approach;
2. Product, material and processes description;
3. Prototyping;
4. Open Hardware, DIY vs DIFY, Digital Fabrication;
5. Principles the good design in 2014;
Design Thinking:
- First day (3h): Intro Design Thinking (Thoery) + Case Study
Global understanding of the DT process
Questions & Answers
- Second day (2h): Understanding & Observation
Understanding the challenge, deconstruction and framing it
Why Design Research is fundamental? How to do it? What are the tools?
- Third day (2h): Discovering + Ideation
Presenting desktop research and in-field research
Identifying patterns and insights. Creating a Persona. Formulating questions.
Ideation session and organizing content.
- Fourth day (2h Com & Stra / 3h Euron & Prod): Prototype & Validation
Strengthening idea and visual storytelling
Iteration and improvement after validating with users
- Last day (3h): Final presentation
Pitch & prototype

12. Established Dated
Case Study II: “Il Carrello” - 4 Masters of Design and Innovation
- Thursday 6th of March, 10:00 - 13:00
Design Thinking - Strategic Design Labs
- Friday 14th of March, 10:00 - 12:00
- Monday 24th of March, 10:00 - 12:00
- Friday 28th of March, 10:00 - 12:00
Design Thinking - European Design Labs
- Monday 17th of March, 10:00 - 12:00
- Wednesday 19th of March, 10:00 - 12:00
Il Carrello - European Design Labs
- Monday 28th of April, 10:00 - 13:00 (Prototype Development)
- Monday 5th of May, 15:00 - 18:00 (Prototype Development)
Design Thinking - Product Design Labs
- Wednesday 26th of March, 15:00 - 17:00
- Wednesday, 2nd of April, 15:00 - 17:00
Il Carrello - Product Design Labs
- Monday 28th of April, 10:00 - 13:00 (Prototype Development)
- Monday 5th of May, 15:00 - 18:00 (Prototype Development)
Design Thinking - Communication Design Labs
- Thursday 27th of March, 10:00 - 12:00
- Monday 31st of March, 10:00 - 12:00
- Wednesday 2nd of April, 10:00 - 12:00
Il Carrelo: Project Presentation - 4 Masters of Design and Innovation
- Tuesday 6th of May, 10:00 - 13:00
* Please bear in mind that dates may change.

13. Related Bibliography and Contents
Suggested by Tiago:
- Books:
Design Research: Methods and Perspective (Brenda Laurel – MIT Press)
This is Service Design Thinking (Mark Stickdorn – Wiley)
Change by Design (Tim Brown – Harper Business)
Building Social Business (Muhammad Yunus – Perseus Distribuition)
- Articles:
Design Thinking for social innovation (http://www.ideo.com/by-ideo/de-
sign-thinking-for-social-innovation-in-stanford-social-innovation-review)
Drop the Design-Thinking Crutches (http://dschool.stanford.edu/fellows-
hips/2014/02/28/drop-the-design-thinking-crutches/)
- Websites:
www.servicedesigntools.org
- Talks:
Change by Design (http://www.ted.com/talks/tim_brown_on_creativity_and_
play.html)
Breakthrough designs for ultra-low-cost products (http://www.ted.com/talks/
r_a_mashelkar_breakthrough_designs_for_ultra_low_cost_products.html)
Simple designs to save a life (http://www.ted.com/talks/amy_smith_shares_
simple_lifesaving_design.html)
Suggested by Andrea:
- How To Build Modern Furniture, Mario Dal Fabbro
- Autoprogettazione, Enzo Mari
- Madera Focus
- Makers - The New Industrial Revolution, Chris Anderson
- Open Source Furnitures Mozilla
- Open Design Focus
- Design fai da te, Recession Design
- The Long Tail, Chris Anderson

14. Materials and Equipment
Il Carrello:
Hand sketching
Wood, metal components and workshop machinery
Design Thinking:
Brains, motivated/curious indiduals, AND, flip-charts, murals, printed mate-
rial, scissors, glue, pencils, crayons, markers...
Evaluation Criteria
Il Carrello:
- Quality and coherency of the critical approach on first day presentation;
- Prototyping skills;
- Quality of result and public presentation;
The overall evaluation will be made during the final presentation together with
the rest of the Design Thinking subject.
Design Thinking:
The evaluation will be done by the all the people attending the final
presentation.
Every person has 1 vote to be asigned by master. This means that there will
be 4 winning teams, 1 from each master.

16. Design Thinking
Masters of Design and Innovation
Cross-Curricular Workshop
2014