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Social is Mobile


                                  and Mobile is Social




Tuesday, February 1, 2011
On The Agenda
       1.       How big is big?
       2.       The world of social mobile
       3.       Social and mobile in action together
       4.       Key outputs for marketers




Tuesday, February 1, 2011
If Facebook was a country…




Tuesday, February 1, 2011
If Facebook was a country…




Tuesday, February 1, 2011
If Facebook was a country…




Tuesday, February 1, 2011
If Facebook was a country…

       1.




Tuesday, February 1, 2011
If Facebook was a country…

       1.                   2.




Tuesday, February 1, 2011
If Facebook was a country…

       1.                               2.



                             #3.


                            500 million active users


Tuesday, February 1, 2011
It’s GDP would be …




Tuesday, February 1, 2011
It’s GDP would be …




Tuesday, February 1, 2011
If Twitter was a country…




Tuesday, February 1, 2011
If Twitter was a country…




                            Accounts


Tuesday, February 1, 2011
If Twitter was a country…




                                       Active Users




                            Accounts


Tuesday, February 1, 2011
And its GDP would be …




Tuesday, February 1, 2011
And its GDP would be …




Tuesday, February 1, 2011
And its GDP would be …


                            50%




Tuesday, February 1, 2011
And its GDP would be …


                            50%




Tuesday, February 1, 2011
Mobile spans the globe




Tuesday, February 1, 2011
Mobile spans the globe




Tuesday, February 1, 2011
Mobile spans the globe


                            72.5% of the
                              world’s
                             population


Tuesday, February 1, 2011
Mobile spans the globe


                            72.5% of the
                              world’s
                             population


Tuesday, February 1, 2011
Growth in 2011
               * Revenue in millions


                        	

               10,000


                              	

          7,500


                               	

         5,000                                     2010
                                                                                     2011

                                    	

     2,500

                                            	

    0
                                                       Twitter   Facebook   Mobile




Tuesday, February 1, 2011
Mobile is now poised
         to become the most
         important marketing
         vehicle of all time.
                            —Frost & Sullivan, 2010

Tuesday, February 1, 2011
Time to stop thinking in silos




Tuesday, February 1, 2011
Dueling for Dollars




Tuesday, February 1, 2011
Strategies need to be linked




Tuesday, February 1, 2011
Utilize mobile across the mix



                   … to connect consumers to your
                    campaigns and drive better results.




Tuesday, February 1, 2011
“To take the marketing technologies and
              targeting capabilities of digital media and put
               them into the consumers' world as they live,
                  decide and buy, is the fundamental
                   power and promise of mobile.”

                            ~ Steve Smith, MediaPost




Tuesday, February 1, 2011
Objective in Social Marketing



                 Engage & provide value to your fans




Tuesday, February 1, 2011
Mobile Engages

      …and drives purchase intent

                   From social engagement, to engagement with
                   customers on their most personal of devices
                   Incentives drive purchase intent
                   Ongoing programs create loyalty




Tuesday, February 1, 2011
A social + mobile love story…




Tuesday, February 1, 2011
Meet Audrey




Tuesday, February 1, 2011
Audrey is…




Tuesday, February 1, 2011
Audrey Values her Friend’s Opinions




Tuesday, February 1, 2011
Meaningful engagement with customers




Tuesday, February 1, 2011
Shoppers are looking for deals




Tuesday, February 1, 2011
Audrey receives her first SMS offer




Tuesday, February 1, 2011
Audrey receives her first SMS offer




Tuesday, February 1, 2011
The Mobile Web = Shopper’s Toolkit

                            Look up price information about
                            a product
                            Compare different products
                            Look up product specs
                            View product reviews
                            Make a purchase
                            Find store location




Tuesday, February 1, 2011
mCommerce

                            Capture impulse buys
                            Enable customers to buy at
                            their convenience
                            Extend store hours to 24/7




Tuesday, February 1, 2011
Tuesday, February 1, 2011
Audrey “Likes” her new purchase

                            and shares her opinion with her
                            130 friends on Facebook




Tuesday, February 1, 2011
Social + Mobile Drives the Funnel




Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
      Social




Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
      Social




                                          Mobile




Tuesday, February 1, 2011
Social + Mobile Drives the Funnel
      Social




                                          Mobile




Tuesday, February 1, 2011
Real life examples…




Tuesday, February 1, 2011
Campaign Pitch for Movie Release
          SMS Flow




Tuesday, February 1, 2011
Mobile Website Flow




Tuesday, February 1, 2011
Mobile Website Flow




Tuesday, February 1, 2011
Mobile Website Flow




Tuesday, February 1, 2011
Social Integration




Tuesday, February 1, 2011
Recruitment Example




      Social & SMS Engagement


Tuesday, February 1, 2011
Tuesday, February 1, 2011
Key Outputs for Marketers
                            CONSIDERATIO
        AWARENESS                          PREFERENCE   PURCHASE       LOYALTY
                                 N




               Make your marketing more effective with mobile
                  Increase purchase intent with mobile coupons
                  Increase customer loyalty with ongoing SMS
                  programs filtered by interests (buy more & buy more often)
                  Increase reach and engagement of existing social
                  marketing programs
                  Enable customers to research and buy products +
                  share with friends - anywhere and anytime


Tuesday, February 1, 2011
Questions?
                               Amielle Lake, CEO
                     Tiffany Chester, Director of Marketing
                          tiffany.chester@tagga.com
                                  604-687-7979
                                    @tagga



Tuesday, February 1, 2011
If Twitter was a country…

                   It would edge out Brazil for the 5th largest nation
                   based on registered users
                   But would be closer to Niger at 65th spot based on
                   active users
                   GDP 50% of the Falkland Islands
                            Growing to the equivalent of Kiribati in 2011




Tuesday, February 1, 2011
If Facebook was a country…
                   It would be the 3rd largest country
                            …behind China and India
                   60% larger than the US
                   GDP equivalent to Sierra Leone




Tuesday, February 1, 2011

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How Social Media and Mobile Work Together to Drive Marketing Results