The document discusses the growth of social media and mobile technology. It notes that if Facebook was a country, it would be the third largest based on its 500 million active users, and its GDP would be equivalent to Sierra Leone. If Twitter was a country, it would rank fifth by registered users but 65th by active users, and its GDP would be 50% of the Falkland Islands. The document advocates for combining social media and mobile strategies to better engage customers throughout the purchasing process.
2. On The Agenda
1. How big is big?
2. The world of social mobile
3. Social and mobile in action together
4. Key outputs for marketers
Tuesday, February 1, 2011
27. Utilize mobile across the mix
… to connect consumers to your
campaigns and drive better results.
Tuesday, February 1, 2011
28. “To take the marketing technologies and
targeting capabilities of digital media and put
them into the consumers' world as they live,
decide and buy, is the fundamental
power and promise of mobile.”
~ Steve Smith, MediaPost
Tuesday, February 1, 2011
29. Objective in Social Marketing
Engage & provide value to your fans
Tuesday, February 1, 2011
30. Mobile Engages
…and drives purchase intent
From social engagement, to engagement with
customers on their most personal of devices
Incentives drive purchase intent
Ongoing programs create loyalty
Tuesday, February 1, 2011
31. A social + mobile love story…
Tuesday, February 1, 2011
39. The Mobile Web = Shopper’s Toolkit
Look up price information about
a product
Compare different products
Look up product specs
View product reviews
Make a purchase
Find store location
Tuesday, February 1, 2011
40. mCommerce
Capture impulse buys
Enable customers to buy at
their convenience
Extend store hours to 24/7
Tuesday, February 1, 2011
55. Key Outputs for Marketers
CONSIDERATIO
AWARENESS PREFERENCE PURCHASE LOYALTY
N
Make your marketing more effective with mobile
Increase purchase intent with mobile coupons
Increase customer loyalty with ongoing SMS
programs filtered by interests (buy more & buy more often)
Increase reach and engagement of existing social
marketing programs
Enable customers to research and buy products +
share with friends - anywhere and anytime
Tuesday, February 1, 2011
56. Questions?
Amielle Lake, CEO
Tiffany Chester, Director of Marketing
tiffany.chester@tagga.com
604-687-7979
@tagga
Tuesday, February 1, 2011
57. If Twitter was a country…
It would edge out Brazil for the 5th largest nation
based on registered users
But would be closer to Niger at 65th spot based on
active users
GDP 50% of the Falkland Islands
Growing to the equivalent of Kiribati in 2011
Tuesday, February 1, 2011
58. If Facebook was a country…
It would be the 3rd largest country
…behind China and India
60% larger than the US
GDP equivalent to Sierra Leone
Tuesday, February 1, 2011