- The document analyzes the "tweetthrough rate", which is the clickthrough rate for links shared on Twitter.
- For every 100 links shared on Twitter, 7.76% on average are clicked. However, the more followers a Twitter user has, the lower their tweetthrough rate tends to be.
- Data on the tweetthrough rates and resulting click numbers is provided for several popular Twitter accounts to illustrate how the rate decreases with more followers.