Watch this deck actually being presented at http://www.ustream.tv/recorded/43164186 I was asked by the excellent folk at @Mediapost to speak on my favorite Shiny Thing in mobile. Here is a very quick intro to the iBeacon opportunity.

1. My Shiny Thing - iBeacon
Sorting the Facts from the Hype
…and then realizing that all the
hype may just be deserved after all

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5 simple steps to understanding
iBeacon
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It’s Beacon, not iBeacon
Don’t worry about the “i”
It works on all devices
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It’s a protocol, passed over a bearer
These are:
A small standardized data packet
Bluetooth Low Energy
(AKA BLE, AKA Bluetooth 4)

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All a Beacon does is say “Hey, it’s
me!”
A Beacon device simply transmits a couple of self-identifying
pieces of data
It’s “the other stuff” that has to know what to do with it

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You need an app to listen to a Beacon
Beacons can only trigger an interaction in apps that are paired
with its unique ID

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Beacon, Beacon, iBeacon
Beacon is a blanket term for this area of technology
A Beacon is a small physical device that emits a Beacon signal
iBeacon is Apple’s name for their proprietary implementation

8. A Beacon can do 3 things
1.Connection
When the device approaches
the Beacon, it will handshake
2.
Tap
You can tap the device on to
the Beacon to perform a
specific active task, such as
voucher download, competition
entry etc
3.
Leave area
When the device loses
connection to the Beacon, the
app can again perform a task

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So why is Beacon / iBeacon / whatever so…
TOTALLY AWESOME?
CLIENT LOGO

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Truly location-based, individually targeted
messaging for the first time ever
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Deliver a genuine omni-channel
from web to mobile to retail
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journey,
analytics
True omni-channel
, measuring
the real-world footfall of individuals

11. A new dimension to messaging relevance
User profile
+
Retail presence
Purchase history
Comms schedule
right now

12. State driven
Profile driven
Calendar driven

13. Providing a Connected Experience for the Connected Consumer
Consumer ID and digital interactions enter the physical space

14. A new connected consumer journey
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Users who have been shopping online enter a store.
Their shopping list has been synced to their mobile. The
store can now alert them to special offers, start
navigating to find the items, or make their click-andcollect order ready
Beacons placed in specific locations can trigger content
relevant to the items, such as instructional DIY videos,
cross-sell of related items, or outfit-building tips
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The shopper’s location can be used to summon
assistants to help with selecting product etc
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Beacons can help identify the user’s online account to
facilitate seamless payments

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?

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So should I be using it?
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17. Spotting an Opportunity
A rough guide…
Mobil
e App
+
Physical
Location
=
Beacon
Opportunit
y

18. Changing your brand experience to accommodate Beacon
Multi-channel strategy and UX design
Content Creation
Product enhancement and integration
CRM
Analytics

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Truly location-based, individually targeted
messaging for the first time ever
2.
Deliver a genuine omni-channel
from web to mobile to retail
3.
journey,
analytics
True omni-channel
, measuring
the real-world footfall of individuals

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Thank you!
Tim Dunn
Director of Strategy
Isobar US
@timmcdunn
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