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Transitioning Infochimps to Lean
1.
Customer Development
Transitioning to Lean @TimGasper
2.
We’re in a
predicament with DATA.
3.
DATA is the raw
materials
4.
DATA involves many markets
and data types
5.
DATA involves a wide
variety of customers in undefined markets
6.
how did Infochimps fit
into the data landscape?
7.
problem the right data
is hard to find
8.
solution one stop shop
for the data you need
9.
Our lean mission
is to determine solutions to must-have problems for sizable markets.
10.
product hypotheses foursquare data
derivatives social media solutions
11.
12.
We have a
significant portion of the foursquare check-in firehose.
13.
HYPOTH
ESIS FOURSQUARE DEVS Want venue hotness and venue ID matching for their applications.
14.
How many 4sq
devs are there?
15.
How many would pay?
16.
HYPOTH
ESIS DIGITAL AGENCIES Want venue hotness and brand comparisons for their clients.
17.
How many brands want 4sq
metrics?
18.
How many would pay?
19.
Must have Nice
to have Don’t need
20.
21.
22.
23.
killing a feature
is just as important as building one :)
24.
Social media data
25.
DEVELOPERS Wanted detailed and
transparent influence metrics and rankings.
26.
trstrank
27.
HYPOTH
ESIS DIGITAL AGENCIES Want detailed and transparent influence metrics and rankings.
28.
15+ interviews
later...
29.
Digital agencies actually
wanted analytics research tools and dashboards.
30.
31.
That’s not our
market. PROBLEMS That’s not a feature set we’ve ever built. Leverages stuff we know, but little of what we’ve built. Sends the company in a very different direction.
32.
you’ve found a market
and a product; should you build it?
33.
Abstract away from
day to day life and look at the big picture. Diagnose whether to pivot or persevere.
34.
Product
Optimization Strategy Pivot Vision
35.
What data do
we sell? Product How do we deliver it? Strategy Vision
36.
What data do
we sell? Product How do we deliver it? Strategy Sell data? Vision
37.
Pivots are a
change in strategy. The lean canvas provides a powerful strategy framework.
38.
ERICSTRATEGY ASH MAURYA
RIES LEAN CANVAS Product roadmap Problem, solution & key metrics Customer definition Customer segments & channels Partners & competitors Value proposition, unfair competitive advantage Business model Cost structure & revenue streams
39.
problem the right data
is hard to find
40.
problem i don’t know
what the right data is
41.
problem i don’t know
what the right data is i don’t have the systems in place
42.
problem i don’t know
what the right data is i don’t have the systems in place i need “big data” insights
43.
solution right data collector
and analyzer
44.
Agencies
Get social media data Real-time analytics and augmentation Batch analytics and reporting
45.
the bottom line
46.
Lean is more
straightforward if you start with it from the beginning. If you haven’t been lean, you must revisit the past.
47.
50% controllable 50% luck
48.
50% controllable 50% unforeseeable
49.
50% controllable interviews
canvas mockups 50% unforeseeable
50.
50% controllable interviews
canvas mockups 50% unforeseeable do measure fail
51.
Learn Move through
the loop faster.
52.
Learn
Do Move through the loop faster.
53.
thank you @TimGasper
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