62. Home broadband adoption increased from 47% from March 2007 to 55%
in April 2008.
Some 55% of adult Americans now have broadband internet connections at home, up
from 47% who had high-speed access at home lastyear at this time. From March 2006 to
March 2007, home broadband adoption grew from 42% of Americans to 47%.
Trends in home internet access: broadband vs dial-up
Broadband at home Dialup
60%
50%
40%
30%
20%
10%
0%
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Increased Bandwidth
The growth rate from March 2007 to April 2008 was 17%; this compares to the 12%
growth rate from March 2006 to March 2007. It is also worth noting that the April 2008
number for broadband adoption at home is little changed from the 54% figure in the Pew
Internet Project’s December 2007 survey. With growth in broadband at home, now just
10% of Americans have dial-up internet connections at home.
66. quot;It's stupidity. It's worse than stupidity: it's a marketing hype
campaign,quot;
quot;Somebody is saying this is inevitable – and whenever you
hear somebody saying that, it's very likely to be a set of
businesses campaigning to make it true.”