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The	
  Future	
  Role	
  of	
  Mobile	
  




                                            Dr	
  Tim	
  Jones	
  
                                            Programme	
  Director	
  
                                            4	
  October	
  2011	
  
The	
  Future	
  Agenda	
  is	
  the	
  world’s	
  largest	
  open	
  foresight	
  
programme	
  that	
  ran	
  throughout	
  2010	
  and	
  engaged	
  expert	
  input	
  
   from	
  over	
  1500	
  organisa=ons	
  to	
  gain	
  a	
  unique	
  global	
  view   	
  
Context	
  




  To	
  get	
  a	
  richer	
  view,	
  organisa=ons	
  want	
  to	
  complement	
  their	
  
 Inside-­‐Out	
  perspec=ves	
  with	
  informed	
  Outside-­‐In	
  views	
  of	
  how	
  
    the	
  world	
  around	
  them	
  is	
  changing	
  and	
  with	
  what	
  impact 	
  
Context	
  




From	
  the	
  Future	
  Agenda	
  programme,	
  we	
  highlighted	
  52	
  insights	
  
     which	
  many	
  organisa=ons	
  are	
  now	
  using	
  to	
  s=mulate	
  	
  
    innova=on	
  thinking	
  and	
  challenge	
  exis=ng	
  perspec=ves	
           	
  
Role	
  of	
  Mobile	
  




 A	
  good	
  number	
  of	
  these	
  insights	
  influence,	
  or	
  are	
  influenced	
  by,	
  
    the	
  changing	
  role	
  of	
  mobile	
  technology	
  over	
  the	
  next	
  decade 	
  
Imbalanced	
  Popula=on	
  Growth	
                                                          Certain=es
                                                                                                      	
  




        By	
  2020	
  we	
  will	
  add	
  another	
  750m	
  people	
  to	
  the	
  planet,	
  
                                                                                             	
  
               most	
  in	
  places	
  least	
  	
  able	
  to	
  accommodate	
  them   	
  
Key	
  Resource	
  Constraints	
                                                          Certain=es
                                                                                                   	
  




   We	
  will	
  see	
  economic,	
  physical	
  and	
  poli=cal	
  shortages	
  of	
  key	
  
   materials	
  that	
  will	
  result	
  in	
  major	
  changes	
  in	
  our	
  perspec=ves 	
  
Asian	
  Wealth	
  ShiU	
                                                                      Certain=es
                                                                                                        	
  




                The	
  centre	
  of	
  gravity	
  of	
  global	
  wealth	
  accelerates	
  
                                                                                        	
  
               East	
  with	
  decreased	
  influence	
  for	
  the	
  US	
  and	
  Europe    	
  
Ubiquitous	
  Data	
  Access	
                                                              Certain=es
                                                                                                     	
  




          We	
  will	
  be	
  connected	
  everywhere	
  -­‐	
  everything	
  that	
  can	
  
                                                                                           	
  
              benefit	
  from	
  a	
  network	
  connec=on	
  will	
  have	
  one      	
  
The	
  Influence	
  of	
  and	
  Impact	
  on	
  Mobile	
  
Future	
  of	
  Iden=ty	
                                                             Role	
  of	
  Mobile	
  




     Helping	
  customers	
  to	
  have	
  confidence	
  in	
  and	
  control	
  of	
  their	
  
      digital	
  iden=ty	
  allows	
  mobile	
  operators	
  to	
  act	
  as	
  a	
  trusted	
  
       intermediary;	
  enabling	
  secure,	
  open	
  global	
  transac=ons               	
  
People	
  Tracking	
                                                                          Mobility	
  




             The	
  acceptance	
  of	
  being	
  tracked	
  by	
  your	
  mobile	
  is	
  
                                                                                      	
  
           accelerated	
  by	
  =cket-­‐less	
  transport	
  systems,	
  increased	
  
             surveillance	
  and	
  successful	
  loca=on-­‐based	
  services          	
  
Future	
  of	
  Commerce	
                                                        Role	
  of	
  Mobile	
  




    Alterna=ve	
  payment	
  systems,	
  virtual	
  currencies,	
  mobile	
  data	
  
    transfers	
  and	
  dynamic	
  pricing	
  all	
  combine	
  to	
  create	
  parallel	
  
         systems	
  for	
  credit	
  and	
  debit	
  exchange	
  and	
  transfer  	
  
Dynamic	
  Pricing	
                                                                     Commerce	
  




  Media	
  consump=on,	
  smart	
  meters	
  and	
  ubiquitous	
  tracking	
            	
  
services	
  all	
  create	
  plaZorms	
  for	
  the	
  dynamic	
  real	
  =me	
  pricing	
  of	
  
                                                                                              	
  
  resources,	
  access	
  and	
  travel	
  to	
  manage	
  supply	
  and	
  demand       	
  
Future	
  of	
  Health	
                                                       Role	
  of	
  Mobile	
  




   Remote,	
  intelligent	
  monitoring	
  and	
  diagnosis	
  enhances	
  the	
  
 freedom	
  of	
  pa=ents,	
  improves	
  healthcare	
  efficiency	
  and	
  tries	
  to	
  
   offset	
  costs	
  from	
  a	
  growing,	
  aging	
  and	
  unhealthy	
  popula=on 	
  
Automated	
  People	
  Care	
                                                                     Health	
  




          Robo=c	
  assisted	
  care	
  and	
  remote	
  monitoring	
  provide	
  
            economically	
  viable	
  support	
  for	
  the	
  ill	
  so	
  that	
  our
                                                                                      	
  
         focus	
  can	
  shiU	
  from	
  sick-­‐care	
  to	
  preventa=ve	
  healthcare    	
  
Future	
  of	
  Intelligent	
  Transport	
  Systems	
                       Role	
  of	
  Mobile	
  




  Mesh	
  networks	
  and	
  ubiquitous	
  mobile	
  connec=ons	
  will	
  enable	
  
  automated	
  mobility,	
  more	
  intelligent	
  decision	
  making	
  and	
  so	
  
    improve	
  safety,	
  increase	
  capacity	
  and	
  reduce	
  conges=on  	
  
Urban	
  (Im)mobility	
                                                                             Transport
                                                                                                            	
  




          Informed	
  real	
  =me	
  choices,	
  growth,	
  conges=on	
  and	
                	
  
        regula=on	
  	
  all	
  impact	
  the	
  world’s	
  ci=es	
  to	
  drive	
  a	
  shiU	
  to	
  
                                                                                                   	
  
              more	
  sustainable	
  efficient	
  transport	
  op=ons                      	
  
Future	
  of	
  Smart	
  Machines	
                                                           Role	
  of	
  Mobile	
  




         Billions	
  of	
  interconnected	
  and	
  intelligent	
  devices	
  deliver	
      	
  
        24/7	
  improved	
  efficiency,	
  greater	
  flexibility	
  and	
  generate	
               	
  
                  less	
  waste	
  to	
  enable	
  us	
  to	
  do	
  more	
  with	
  less
                                                                                        	
  
Intelligent	
  buildings	
                                                         Smart	
  Machines
                                                                                                   	
  




           Smarter,	
  beaer	
  connected,	
  self-­‐monitoring	
  homes	
        	
  
           and	
  offices	
  provide	
  safer,	
  more	
  secure,	
  low	
  energy	
  
                                                                                   	
  
       buildings	
  able	
  to	
  self-­‐manage	
  their	
  opera=on	
  and	
  u=li=es	
  
                                                                                        	
  
Implica@ons
          	
  
Networks	
                                                                                       Role	
  of	
  Mobile	
  




      Investment	
  challenges,	
  alterna=ve	
  priori=es	
  and	
  demands                          	
  
       	
  for	
  fast	
  lanes	
  will	
  add	
  to	
  the	
  requirements	
  of	
  providing	
  
                                                                                                 	
  
             secure,	
  24/7	
  global	
  connec=vity	
  across	
  all	
  networks          	
  
Privacy	
                                                                              Role	
  of	
  Mobile	
  




Mobile	
  will	
  act	
  as	
  both	
  the	
  catalyst	
  and	
  monitor	
  of	
  how	
  personal	
  
data	
  is	
  used:	
  In	
  a	
  smarter,	
  more	
  connected	
  world,	
  responsibili=es	
  
          will	
  shiU	
  and	
  blur	
  between	
  the	
  individual	
  and	
  society    	
  
Vision	
  2020	
                                                                                      Role	
  of	
  Mobile	
  




      The	
  mobile	
  industry	
  is	
  moving	
  from	
  just	
  being	
  in	
  control	
  of	
  its	
  own	
  
       developments	
  to	
  becoming	
  the	
  enabler	
  of	
  others’	
  innova=ons:	
  	
  
        Partnership,	
  collabora=on	
  and	
  co-­‐opera=on	
  will	
  be	
  the	
  focus                 	
  
The	
  Future	
  Role	
  of	
  Mobile	
  




                                            Dr	
  Tim	
  Jones	
  
                                            Programme	
  Director	
  
                                            @m.jones@futureagenda.org	
  

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The Future of Mobile Technology

  • 1. The  Future  Role  of  Mobile   Dr  Tim  Jones   Programme  Director   4  October  2011  
  • 2. The  Future  Agenda  is  the  world’s  largest  open  foresight   programme  that  ran  throughout  2010  and  engaged  expert  input   from  over  1500  organisa=ons  to  gain  a  unique  global  view  
  • 3. Context   To  get  a  richer  view,  organisa=ons  want  to  complement  their   Inside-­‐Out  perspec=ves  with  informed  Outside-­‐In  views  of  how   the  world  around  them  is  changing  and  with  what  impact  
  • 4. Context   From  the  Future  Agenda  programme,  we  highlighted  52  insights   which  many  organisa=ons  are  now  using  to  s=mulate     innova=on  thinking  and  challenge  exis=ng  perspec=ves    
  • 5. Role  of  Mobile   A  good  number  of  these  insights  influence,  or  are  influenced  by,   the  changing  role  of  mobile  technology  over  the  next  decade  
  • 6. Imbalanced  Popula=on  Growth   Certain=es   By  2020  we  will  add  another  750m  people  to  the  planet,     most  in  places  least    able  to  accommodate  them  
  • 7. Key  Resource  Constraints   Certain=es   We  will  see  economic,  physical  and  poli=cal  shortages  of  key   materials  that  will  result  in  major  changes  in  our  perspec=ves  
  • 8. Asian  Wealth  ShiU   Certain=es   The  centre  of  gravity  of  global  wealth  accelerates     East  with  decreased  influence  for  the  US  and  Europe  
  • 9. Ubiquitous  Data  Access   Certain=es   We  will  be  connected  everywhere  -­‐  everything  that  can     benefit  from  a  network  connec=on  will  have  one  
  • 10. The  Influence  of  and  Impact  on  Mobile  
  • 11. Future  of  Iden=ty   Role  of  Mobile   Helping  customers  to  have  confidence  in  and  control  of  their   digital  iden=ty  allows  mobile  operators  to  act  as  a  trusted   intermediary;  enabling  secure,  open  global  transac=ons  
  • 12. People  Tracking   Mobility   The  acceptance  of  being  tracked  by  your  mobile  is     accelerated  by  =cket-­‐less  transport  systems,  increased   surveillance  and  successful  loca=on-­‐based  services  
  • 13. Future  of  Commerce   Role  of  Mobile   Alterna=ve  payment  systems,  virtual  currencies,  mobile  data   transfers  and  dynamic  pricing  all  combine  to  create  parallel   systems  for  credit  and  debit  exchange  and  transfer  
  • 14. Dynamic  Pricing   Commerce   Media  consump=on,  smart  meters  and  ubiquitous  tracking     services  all  create  plaZorms  for  the  dynamic  real  =me  pricing  of     resources,  access  and  travel  to  manage  supply  and  demand  
  • 15. Future  of  Health   Role  of  Mobile   Remote,  intelligent  monitoring  and  diagnosis  enhances  the   freedom  of  pa=ents,  improves  healthcare  efficiency  and  tries  to   offset  costs  from  a  growing,  aging  and  unhealthy  popula=on  
  • 16. Automated  People  Care   Health   Robo=c  assisted  care  and  remote  monitoring  provide   economically  viable  support  for  the  ill  so  that  our   focus  can  shiU  from  sick-­‐care  to  preventa=ve  healthcare  
  • 17. Future  of  Intelligent  Transport  Systems   Role  of  Mobile   Mesh  networks  and  ubiquitous  mobile  connec=ons  will  enable   automated  mobility,  more  intelligent  decision  making  and  so   improve  safety,  increase  capacity  and  reduce  conges=on  
  • 18. Urban  (Im)mobility   Transport   Informed  real  =me  choices,  growth,  conges=on  and     regula=on    all  impact  the  world’s  ci=es  to  drive  a  shiU  to     more  sustainable  efficient  transport  op=ons  
  • 19. Future  of  Smart  Machines   Role  of  Mobile   Billions  of  interconnected  and  intelligent  devices  deliver     24/7  improved  efficiency,  greater  flexibility  and  generate     less  waste  to  enable  us  to  do  more  with  less  
  • 20. Intelligent  buildings   Smart  Machines   Smarter,  beaer  connected,  self-­‐monitoring  homes     and  offices  provide  safer,  more  secure,  low  energy     buildings  able  to  self-­‐manage  their  opera=on  and  u=li=es    
  • 22. Networks   Role  of  Mobile   Investment  challenges,  alterna=ve  priori=es  and  demands    for  fast  lanes  will  add  to  the  requirements  of  providing     secure,  24/7  global  connec=vity  across  all  networks  
  • 23. Privacy   Role  of  Mobile   Mobile  will  act  as  both  the  catalyst  and  monitor  of  how  personal   data  is  used:  In  a  smarter,  more  connected  world,  responsibili=es   will  shiU  and  blur  between  the  individual  and  society  
  • 24. Vision  2020   Role  of  Mobile   The  mobile  industry  is  moving  from  just  being  in  control  of  its  own   developments  to  becoming  the  enabler  of  others’  innova=ons:     Partnership,  collabora=on  and  co-­‐opera=on  will  be  the  focus  
  • 25. The  Future  Role  of  Mobile   Dr  Tim  Jones   Programme  Director   @m.jones@futureagenda.org