Role of Social Media in Space - #SSP14 Lightning Talk
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Social Media play an increasingly important role in modern communication. This presentation shows the role these channels play in creating ambassadors for the space exploration story.
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Role of Social Media in Space - #SSP14 Lightning Talk
- 1. @timmermansr #SSP14 The Role of Social Media in Space #SSP14 Alumni Conference – 12 July 2014
- 4. @timmermansr #SSP14 Social Media are a waste of time!
- 5. @timmermansr #SSP14 WAT IS SOCIAL MEDIA?
- 6. @timmermansr #SSP14 Boring definitions • “Social media is digital content and interaction that is created by and between people.” Sam Decker – Mass Relevance • “Social media broadly defined consists of any online platform or channel for user generated content.” Joe Cothrel – Lithium Technologies, Inc.
- 7. @timmermansr #SSP14 Social media are about SOCIAL …more than about MEDIA
- 8. @timmermansr #SSP14Source: Omnibeat.com – John Zahn
- 9. @timmermansr #SSP14 2009: first tweet from space
- 10. @timmermansr #SSP14 2014: NASA Social Media 6.9 million followers 3.6 million page followers 300 million+ views 32 channels 900,000 subscribers 187 million views 800,000 followers 6,800 photos 18 TV channels, always live! 600,000 followers 19,000 followers
- 11. @timmermansr #SSP14 So how does it work?
- 12. @timmermansr #SSP14 Social Media Strategy • Why Social Media? strategy, objectives • How will I use it? content, audience • What will I use? channels
- 13. @timmermansr #SSP14 @NASASocial Photo credit: NASAphoto credit: NASA/Bill Ingals Brand ambassadors for life, 100 at a time… Follow Tip!
- 15. @timmermansr #SSP14 @SpaceUpConf @SpaceUpEU Follow Tip!
- 17. @timmermansr #SSP14 Measuring your impact
- 18. @timmermansr #SSP14 Measuring your impact
- 19. @timmermansr #SSP14 Not much happens Alumni start arriving Astronaut Panel Alumni Activities
- 21. @timmermansr #SSP14 Summary… • Social Media are the new Mass Media • Social Media are about SOCIAL interaction • Social Media require a strategy • Social Media can be accurately measured • Social Media use the power of ambassadors • Social Media are perfect for Space Outreach!
- 22. @timmermansr #SSP14 Thank you! See you on Twitter! @timmermansr @TravelsInOrbit @WorldSpaceWeek @SpaceUpEU @NVR_Ruimtevaart