1. EARLY LIFE
• Full name: William Henry Gates III
• Famous for: Richest man in the World, co-
founder of Microsoft, and for being one of the
world's most generous philanthropist
• Gates details: Born - October 28, 1955
• Admitted in school known for its intense
academic environment
• Teamed up with Paul Allen at Harvard
University and spent many late nights
tinkering with the school's computer system.
3. MARKETING STRATEGIES ADOPTED BY
BILL GATES
"In all of our activities, we take a long-term view." - Bill
Gates
Concentrate your effort on a market with huge potential
but few competitors
Get in early and big
Strive to become the industry leader
Set the industry standard to become the industry leader
Make your product the best
Make your product the most useful
Make your product the cheapest
Establish a proprietary position – own what you sell – and
protect this position
Make your customers and strategic alliances offers they
cannot refuse
Continually invest in innovation to improve your products
and services
4. BUSINESS STRATEGIES OF BILL GATES
Bill Gates had nurtured the vision that software will one day rule
the world.
Identify a potential market for a product
No need to invent this great product yourself
Get this product and buy it for a good price
Then sell it in large volume
Then make it better and bring them again to sell
Then make it better, change his name and sell it again
Repeat the above steps and still selling
Use premises as a “new,” improved “,” latest technology “,” greater
security “,” faster “,” enhanced features “, etc. and bring them
again to sell
If you criticize your product, use it as an excuse to offer a new
proposal and still selling
Never stop selling, people always like the “new”
5. ACHIEVEMENTS
Richest man on earth
Philanthropist
Bill Gates Receives a KBE (Knight Commander
of the Most Excellent Order of the British
Empire)
6. UNKNOWN FACTS ABOUT BILL GATES
• QDOS or CP/M-86(by Tim Paterson)
• Piracy
• Anti-Con
7.
8. QUOTES OF BILL GATES
"In all of our activities, we take a long-term view." - Bill Gates,
Microsoft Corporation founder
"If you possess the market, you eventually possess the profits." -
Bill Gates
"Your most unhappy customers are your greatest source of
learning."
- Bill Gates
“In this business, by the time you realize you're in trouble, it's too
late to save yourself. Unless you're running scared all the time,
you're gone.” - Bill Gates
It's fine to celebrate success but it is more important to heed the
lessons of failure. - Bill Gates