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EARLY LIFE
• Full name: William Henry Gates III
• Famous for: Richest man in the World, co-
  founder of Microsoft, and for being one of the
  world's most generous philanthropist
• Gates details: Born - October 28, 1955
• Admitted in school known for its intense
  academic environment
• Teamed up with Paul Allen at Harvard
  University and spent many late nights
  tinkering with the school's computer system.
MICROSOFT HISTORY
Altair 8800
MSDOS
Windows 1.0/2.0
Windows 3.1
Windows NT
Windows 95
Windows 98
Windows 2000
Windows ME
Windows XP
Windows Vista
Windows 7
Windows 8
MARKETING STRATEGIES ADOPTED BY
           BILL GATES
 "In all of our activities, we take a long-term view." - Bill
 Gates
 Concentrate your effort on a market with huge potential
 but few competitors
 Get in early and big
 Strive to become the industry leader
 Set the industry standard to become the industry leader
 Make your product the best
 Make your product the most useful
 Make your product the cheapest
 Establish a proprietary position – own what you sell – and
 protect this position
 Make your customers and strategic alliances offers they
 cannot refuse
 Continually invest in innovation to improve your products
 and services
BUSINESS STRATEGIES OF BILL GATES
Bill Gates had nurtured the vision that software will one day rule
the world.
Identify a potential market for a product
No need to invent this great product yourself
Get this product and buy it for a good price
Then sell it in large volume
Then make it better and bring them again to sell
Then make it better, change his name and sell it again
 Repeat the above steps and still selling
Use premises as a “new,” improved “,” latest technology “,” greater
security “,” faster “,” enhanced features “, etc. and bring them
again to sell
If you criticize your product, use it as an excuse to offer a new
proposal and still selling
Never stop selling, people always like the “new”
ACHIEVEMENTS
Richest man on earth
Philanthropist
Bill Gates Receives a KBE (Knight Commander
of the Most Excellent Order of the British
Empire)
UNKNOWN FACTS ABOUT BILL GATES
• QDOS or CP/M-86(by Tim Paterson)
• Piracy
• Anti-Con
QUOTES OF BILL GATES
"In all of our activities, we take a long-term view." - Bill Gates,
Microsoft Corporation founder

"If you possess the market, you eventually possess the profits." -
Bill Gates

"Your most unhappy customers are your greatest source of
learning."
- Bill Gates

“In this business, by the time you realize you're in trouble, it's too
late to save yourself. Unless you're running scared all the time,
you're gone.” - Bill Gates

It's fine to celebrate success but it is more important to heed the
lessons of failure. - Bill Gates
Microsoft
Microsoft

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Microsoft

  • 1. EARLY LIFE • Full name: William Henry Gates III • Famous for: Richest man in the World, co- founder of Microsoft, and for being one of the world's most generous philanthropist • Gates details: Born - October 28, 1955 • Admitted in school known for its intense academic environment • Teamed up with Paul Allen at Harvard University and spent many late nights tinkering with the school's computer system.
  • 2. MICROSOFT HISTORY Altair 8800 MSDOS Windows 1.0/2.0 Windows 3.1 Windows NT Windows 95 Windows 98 Windows 2000 Windows ME Windows XP Windows Vista Windows 7 Windows 8
  • 3. MARKETING STRATEGIES ADOPTED BY BILL GATES "In all of our activities, we take a long-term view." - Bill Gates Concentrate your effort on a market with huge potential but few competitors Get in early and big Strive to become the industry leader Set the industry standard to become the industry leader Make your product the best Make your product the most useful Make your product the cheapest Establish a proprietary position – own what you sell – and protect this position Make your customers and strategic alliances offers they cannot refuse Continually invest in innovation to improve your products and services
  • 4. BUSINESS STRATEGIES OF BILL GATES Bill Gates had nurtured the vision that software will one day rule the world. Identify a potential market for a product No need to invent this great product yourself Get this product and buy it for a good price Then sell it in large volume Then make it better and bring them again to sell Then make it better, change his name and sell it again Repeat the above steps and still selling Use premises as a “new,” improved “,” latest technology “,” greater security “,” faster “,” enhanced features “, etc. and bring them again to sell If you criticize your product, use it as an excuse to offer a new proposal and still selling Never stop selling, people always like the “new”
  • 5. ACHIEVEMENTS Richest man on earth Philanthropist Bill Gates Receives a KBE (Knight Commander of the Most Excellent Order of the British Empire)
  • 6. UNKNOWN FACTS ABOUT BILL GATES • QDOS or CP/M-86(by Tim Paterson) • Piracy • Anti-Con
  • 7.
  • 8. QUOTES OF BILL GATES "In all of our activities, we take a long-term view." - Bill Gates, Microsoft Corporation founder "If you possess the market, you eventually possess the profits." - Bill Gates "Your most unhappy customers are your greatest source of learning." - Bill Gates “In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone.” - Bill Gates It's fine to celebrate success but it is more important to heed the lessons of failure. - Bill Gates