This document provides guidance on developing a social media strategy and content for startups. It outlines the key social media platforms and tools to use, types of content that perform well, and tips for an effective content strategy including developing a calendar, guidelines, getting feedback and measuring results. Examples of local Detroit companies with successful social media presences are also provided.
3. Making it easy...
• Hootsuite, Bitly, Tweetdeck
• Facebook's marketing
• Twitter lists & RSS feeds
• Wordpress
Read Up
• Copyblogger
• Mashable
• Social Media Examiner
• Content Marketing Institute (CMI)
• FastCo
• Hubspot Blog
• Post Advertising Blog
4. Content Strategy
1. How does social media fit into your
business/marketing plan?
2. What content are you posting and why?
3. Who's your audience?
4. What's your company story?
5. How do I measure and improve?
You are the media online.
Consistent, high-quality content is key.
5. Types of Content
• Blog Posts
• Photos
• Graphics w/ quotes
• Infographics
• Promotional videos
• Subject matter articles
• "Behind the scenes“
• User generated content
*21 Types of Content We Crave
*Coca Cola on Sharable Stories
*Media Bistro on Visual Storytelling
6. Most Loved Blog Posts
1. Lists
2. Stories
3. Tips & advice
3. Case studies & examples
4. Interviews
5. Roundups (news/resources)
6. Guest posts
eDetroit's Blog: Top 10 Most Entertaining
and Notable Detroit Blogs
10. Case Study
https://www.facebook.com/DeadlineDetroit
https://twitter.com/DeadlineDetroit
http://pinterest.com/deadlinedetroit
11. Other Examples
Check out...
• Glocal on Facebook
• Down with Detroit Facebook
• LoveIt on Twitter
• Detroit examples on Pinterest
• eDetroit Blog
12. Keeping Up -- The not so fun work
• Editorial calendar
• Content guidelines
• Checking in daily
• Auto scheduling
13. Getting Feedback
• Blogs, surveys on
Facebook, tweeting, ask
ing questions, keeping
communication open
and listening
• eDetroit blog example
14. What NOT to do
Condescending Facebook Brand Satire
15. But Please Like US...
Amanda & Tim
twitter.com/Amanda_Jenn
twitter.com/tfisher
Storytelling & Social Media -- www.amandalewan.com
Detroit's Rising Tech Scene – http://www.deadlinedetroit.com/articles/1711
Local Detroit Marketing Blog
eDetroit (www.edetroit.co/blog)
Detroit Lean Startup
www.facebook.com/DetroitLeanStartupCircle
twitter.com/leandetroit
Compuware Ventures
www.facebook.com/compuwareventures
twitter.com/cpwrventures
Inside Tech Talk Blog
www.insidetechtalk.com