This document discusses economic gardening and how it aims to promote local business growth. It focuses on providing businesses with information, infrastructure, and connections to help them thrive. Geographic information systems (GIS) are highlighted as a tool that can provide demographic, spending, competitor and other data to businesses in a spatial format. The document also covers search engine optimization strategies to help businesses optimize their online presence and keyword selection.

1. GIS Research and Analytics Timothy Lee Technical Trainer (501) 683-7700

2. Economic Gardening

3. What is Economic Gardening? Entrepreneurial approach to economic development Littleton, Colorado 1987 future being dictated by out-of-state corporations work with local businesses to develop good jobs

4. Early Learning Small vs. Large Companies Innovation Temperament MBTI: NTJ, STJ Increasing Returns Edge of Chaos

5. Economic Gardening Today Information (databases, GIS, training) Infrastructure Quality of Life infrastructure (parks) Intellectual infrastructure (curriculum) Connections (academic, CEOs, clusters)

6. Geographic Information Systems

7. What is GIS? Database management system with spatial output Much demographic, spending, competitor, segmentation data Share a few representative examples tonight

8. Demographics

10. Competitor Maps

18. Consumer Spending

22. Market Potential

25. Market Segmentation

27. Market Segmentation

28. Top Tapestry Segments: 26) Midland Crowd 12) Up and Coming Families 33) Midlife Junction 16) Enterprising Professionals 48) Great Expectations

30. Market Ranking

33. Find Similar

38. Other Research Product Industry profiles Company profiles Database North American businesses In-depth market research reports Financial statistics Specialized literature searches

39. Search Engine Optimization

40. Optimizing Your Website Search Engine Results Keyword Selection Web Page Anatomy Meta Tags Customer Optimization

41. Search Results Top Ten Pages Paid Advertisements

42. Keyword Selection Selection Criteria Selection Process Brainstorming Pruning Ranking Tools

43. Anatomy of a Web Page Visible Parts Title URL Favorite Icon Headings Page Text Non-Visible Parts Meta Tags Link title attributes Alternative text

44. Customer Optimization Appearance Corporate Look Keywords Images Load Time 1 Page < 60 Seconds

45. Economic Gardening Review Information (databases, GIS, training) Infrastructure Quality of Life infrastructure (parks) Intellectual infrastructure (curriculum) Connections (academic, CEOs, clusters)

46. Survival is not mandatory- Deming

47. UALR Arkansas SBTDC 2801 South University Little Rock FREE Consulting & Research Services E-Commerce Guide E-Commerce Tool 501 - 683 - 7700 asbtdc.ualr.edu Twitter.com/ASBTDC Facebook.com/ASBTDC