What is content marketing? Which content is suitable for this form of marketing? In this workshop we will show some successful examples of content marketing and discuss their return on investment. Next, we’ll explain what it takes for content to have viral distribution power. Finally, we will discuss how webvertising can be used in combination with content marketing and with online video in particular.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Webvertising with Viral Content Marketing Webvertising Forum 2011
1. Webvertising with Viral Content Marketing WebvertisingForum 5 feb 2011 Explania.com - Timo Mouton - 2011
2. Timo Mouton Online Marketing Manager Explania @stimorolthy www.explania.com www.twitter.com/explania www.facebook.com/explania Explania.com - Timo Mouton - 2011
3. Agenda: What is Content Marketing? Viral Advertiser Visibility Why Video? Case Study Explania.com - Timo Mouton - 2011
4. About Instruxion Multimedia company specialized in animated explanations For delivery on any screen: PC, TV, mobile, … All world languages Explania.com - Timo Mouton - 2011
16. Joe Pulizzi: “Content marketingis a marketing technique of creating and distributing relevantand valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - Timo Mouton - 2011
17. The King is Back! Engage SEO Traffic Reduce customer support costs Explania.com - Timo Mouton - 2011
18. Content Marketing is a great driver for business Explania.com - Timo Mouton - 2011
24. A few Tips & Tricks Explania.com - Timo Mouton - 2011
25. A few Tips & Tricks Explania.com - Timo Mouton - 2011
26. A few Tips & Tricks Customer Database, CRM, Newsletter Website, Blog enable sharing Map your Ecosystem Suppliers Social Media Offline Explania.com - Timo Mouton - 2011
28. Why focus on Video? Overwhelming amount of text, data, content People are busy and impatient Short attention spans Need to capture attention, interest Sound, visual, motion, interactive Explania.com - Timo Mouton - 2011
29. Joe Pulizzi: “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - Timo Mouton - 2011
30. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - Timo Mouton - 2011
31. Video is driving Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video 78% of Internet users watch video 3,4 minutes average video length Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
32. Video is driving Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos watched each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/
33. Video is driving SEO Search generates highest volume to web video content Video SEO is 53 times more likely to drive a first page result than traditional SEO CTR rates are higher in video results Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/