1. Persona: Lemiece Zarka
Bio Musts & Needs
Must know and plan out
Freshmen at Stanford, who lives in an
her life for the next 10
all-freshmen dorm is a SymSys major
weeks to survive.
and traditional overachiever taking 20
Therefore, needs to be
units, holding a leadership position and
efficient in structuring her
part-time coding job.
life - swears by iCal.
Wants & Stresses
Often times wishes to have the ability to
immediately engage in spontaneous social
activity. Having free time but being unable
to utilize it efficiently because her friends
are unavailable, stresses her.

2. Target audience: Stanford freshmen who feels over structured in desperate need of
a spontaneous social activity to vent-out.
Stressor: Thriving at Stanford means being efficient, e.g. having events planned out 3
weeks in advance. Students are stressed by feeling unable to vent out immediately and
spontaneously.
Calmer: IWantTo.com, increases a students ability to engage in spontaneous social
activity by triggering the same behavior in others.
I want to...
...play volleyball in Arrillaga.
... grab Chipotle in Menlo Park.
... get input on my IHUM essay in Bing.
... scream in Meyer.