The anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty with the excitement of individual assortments, personal enhancements and store environments that look like they come off the back of a lorry rather than the end of the corporate conveyer belt. Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed and distressed.

1. VMU10
Stand & Stare:
Pull & Bear Take to the Road
VMU small, tasty
&
good for
U...
...from VM-Unleashed Ltd

2. VMU10
Stand & Stare:
Pull & Bear Take to the Road
The anti-corporate momentum builds as recognised brands balance the safety of recognition and loyalty
with the excitement of individual assortments, personal enhancements and store environments that
look like they come off the back of a lorry rather than the end of the corporate conveyer belt.
Pull & Bear, from the biggest brand house about, have a new store, urban and improvised, re-stressed
and distressed. The logo is viewed through the glass blocked windows of the municipal shelter, whilst
tiles and timbers, the remnants of a ruined landscape, are used to create the tables, fixtures and focal
points.
The assortment is mixed with originality, imagination and unusual juxtapositions away from historical
categories, whilst unit depth, table piles and the order of colour and fashion position are all for
experimentation for the pleasure of the modern customers delectation.
The abandoned Beetle drives a solitary path through brand convention as this innovative emporium
tests the limits of brand conformity, and the battle for loyalty enters an ever more familiar territory.
https://www.facebook.com/vmunleashed.Ltd
http://www.pinterest.com/vmunleashed
VMU small, tasty
and
good for
U...

3. VMU10
https://www.facebook.com/vmunleashed.Ltd
http://www.pinterest.com/vmunleashed
VMU small, tasty
and
good for
U...

4. VMU10
https://www.facebook.com/vmunleashed.Ltd
http://www.pinterest.com/vmunleashed
VMU small, tasty
and
good for
U...

5. VMU10
https://www.facebook.com/vmunleashed.Ltd
http://www.pinterest.com/vmunleashed
VMU small, tasty
and
good for
U...

6. VMU10
https://www.facebook.com/vmunleashed.Ltd
http://www.pinterest.com/vmunleashed
VMU small, tasty
and
good for
U...

7. VMU10
https://www.facebook.com/vmunleashed.Ltd
http://www.pinterest.com/vmunleashed
VMU small, tasty
and
good for
U...

8. VM-unleashed Ltd!
11 Moat Farm
Royal Tunbridge Wells
Kent TN2 5XG
UK
Tim Radley
Managing Director
tim.radley@vm-unleashed.com
07967 609849
www.vm-unleashed.com
VMU small, tasty
&
good for
U...
...from VM-Unleashed Ltd