Business Modeling Workshop Hoge Hotelschool Maastricht 5th of June 2012.

1. @tim_rutten

2. Fasten your Seatbelts.

3. Hi! I’m Tim.
• BSc. Economics & MSc. IB Entrepreneurship.
• Company - Graphic Violence VOF (10 years).
• Failed start-up - TextHamster VOF (1 year).
• Kauffman Global Scholarship 2011.
• New businesses in the works. HELP B.V.
• Sandbox / Sagamores / Summit Series / Power of Youth.

4. My core Skills.
• Technology Knowledge.
• Bootstrapping. Business Modeling.
• Pitching, Sales, Acquisition & (Online) Marketing.
• Team-Creation / Talent Recognition.
• Building the Organization.
• Connecting.

5. How do I know?
• Experience, Experience, Experience.
• And still Failing.
• Much is cited, Google & Learn More.

7. • Disruptive Webdesign Agency since 2003.
• From Idea to Brand, to Business.
• High-quality Tailored Solutions.
• Outsourcing Network. oDesk Powered.
• Volkswagen / Nescafe / Sweex.

8. • Scalability is Key.
• Long-term Strategy.
• Employ Talent, don't Exploit Talent.
• Make yourself Redundant.
• "Friet Bakken" - "Baking French Fries"

12. • Text Message (SMS) Marketing Tool.
• “Mailchimp” for text messages.
• Smart combination of API’s (Mollie).
• Launched in 2010.

13. Revenue
€

14. Revenue
€11,90

15. Revenue
€11,90
And that includes tax..

16. Award-winning Start-up
€

17. Award-winning Start-up
€ 35.250,00

18. Award-winning Start-up
€ 35.250,00
And I never used it.

19. • Offer a Solution to a Problem.
• Execute, Execute, Execute.
• Killer Team = Key.
• Awards mean Nothing.

21. "The Entrepreneurial MBA"

26. Legal Services Team
Corporate Culture
Responsibilities
Current Situation
Cubicle

29. http://www.sandbox-network.com

30. 48 countries, 20 active cities, 600 members.

31. http://www.summitseries.com

33. 1500+ Hyper-connected, Successful Entrepreneurs.

34. http://www.power-of-youth.org

40. This Session.
Team Essentials
&
Business Modeling

41. Who are you?
in 1 minute

42. Team = Key.
• Killer Team + Killer Idea.
• “Building a plane while flying”.
• Get the right people on the bus. Challenge!

43. Ted Zoller, P.h.d

44. “It’s like soccer”
• Entrepreneurship = Mind-Set.
• The game = Soccer (with a team).
• Knowing what you don’t Know.
• Fill those gaps, Smartly.

45. Cyriac Roeding, CEO

46. Team Formula.
“Brilliance + Shared Values + Humbleness”
Leave out coolness / hype.

47. Take 5 minutes..
..and write down your top 5 values.

48. My top 5 Values
1. Honesty
2. Respect
3. Vision
4. Bravery
5. Generosity

49. Leadership.
• Leadership is most important, gives guidance
and direction.
• “Define clear roles” (Evan Williams, Founder Twitter)
• Focus!

50. Diagnose.
• Knowing your co-founders is crucial.
• How do we co-operate?
• How do we complement?
• Can we have a constructive “fight”?
• No perfect recipe, comes with experience.

51. Your Most Valuable Possession
Is your Reputation
entrepreneurship is people business.

52. The 3 r’s (Noam Wasserman, HBS)
Relationship.
Roles. Rewards.

53. Rich VS King
(Noam Wasserman, HBS)
• Gives Responsibility & • Stays in Control at any
Ownership. time. King directs.
• Gives up Equity. • Keeps Equity.
• Will prefer 1% of €10.000.000 • Will prefer 100% of €100.000
• Highly likely to Scale. • Highly unlike to Scale.

54. Rich VS King
(Noam Wasserman, HBS)
• Gives Responsibility & • Stays in Control at any
Ownership. time. King directs.
• Gives up Equity. • Keeps Equity.
• Will prefer 1% of €10.000.000 • Will prefer 100% of €100.000
• Highly likely to Scale. • Highly unlike to Scale.

55. Team Tips
• Visibility of leader is of utmost importance.
(Tony Hsieh, Zappos)
• Especially when things go wrong (take responsibility).
(Peter Kurzina, MIT)
• Hire people smarter than you.
(Dean Kamen, DEKA)
• Never underestimate your troops. They will Know.
(Peter Kurzina, MIT)

56. More Team Tips.
• Learn to say No. Follow your Strategy.
• Learn to Listen (2 ears, 1 mouth).
• Treat people like you want to be treated
(John Paul de Joria, John Paul Mitchell Systems, Patron etc.).
• Hire Talent & Values, Train for Skills.
(Cyriac Roeding, Shopkick)

57. Let's get Practical.
• What is your next milestone for your Team
Development?
• Which skillset do you miss?
• MBTI

58. Business Modeling.

61. What I’ve learned
Corporate Idea
culture Follow your gut feeling generation
Business Modeling P90X Scalability
Have fun Funding Fail smart
Be bold
Advisory board
Networking
Be connected Reading more
Patents IP Protection

62. What changed?
• Previous businesses Good, not Great.
• Build a meaningful business that you Love.
• Mind-set.
• People.
• Experience, Experience, Experience.

64. SCALE&
&

65. SHIFTING(GEARS(
(

66. FOCUS&
&

67. TEAMWORK)
)

68. SKILLS%
%

69. ENERGY&
&

70. PASSION'

71. TO#AMAZE#

72. EXCELLENCE&
&

73. FEEL$PAIN$

74. !TO!LOSE!

75. &
Let’s&get&ready&

76. Thanks & Success!
@tim_rutten
mail@timrutten.com
http://www.timrutten.com