5. SOCIAL MEDIA
IS AN UMBRELLA TERM…
THAT DEFINES THE VARIOUS ACTIVITIES THAT
INTEGRATE TECHNOLOGY, SOCIAL INTERACTION
AND THE CONSTRUCTION OF WORDS, PICTURES,
VIDEOS AND AUDIO.
http://www.wikipedia.org
6. It’s also a fancy way
to describe
PEOPLE
having
CONVERSATIONS
online.
Photo by Kris Hoet
7. The CONVERSATIONS are powered by…
• Blogs
• RSS
• Widgets
• Online Chat & Listservers
• Wikis
• Social Networks
8. The CONVERSATIONS are powered by…
• Social Bookmarks
• Podcasts & Videocasts
• Video Sharing Sites
• Photo Sharing Sites
• Virtual Worlds
10. Is Social Media a Fad?
Socialnomics.net
http://www.youtube.com/watch?v=sIFYPQjYhv8
11. Reason #1
SOCIAL NETWORKING SITES ARE THE MOST POPULAR SITES
NEXT TO GOOGLE AND YAHOO — AHEAD OF PERSONAL
E-MAIL.
Nielsen, Global Faces & Networked Places, 2009
12. Reason #2
SOCIAL MEDIA HAS BECOME A FUNDAMENTAL PART OF
GLOBAL BUSINESS AND WILL CONTINUE TO ALTER THE
CONSUMER EXPERIENCE.
John Burbank, CEO of Nielson Online, 2009
13. Reason #3
TIME SPENT ON SOCIAL NETWORKS IS EXPLODING –
3X FASTER THAN OVERALL INTERNET RATE.
Nielson, Global Faces & Network Places, 2009
18. What are some of the advantages
of Web 2.0 & social media?
19. Old way… New way…
• Controlled • Transparent/open
• Organized • Inclusive
• Exclusive • Authentic
• One sided • Vibrant
• Product-driven • Consumer-driven
Only 14% of 78% of people trust
people trust RECOMMENDATIONS
ADVERTISEMENTS. of other consumers.
A >>> B A<<< >>> B
20. Some more ADVANTAGES…
• Cheaper
• Stickier
• Viral
• Interactive
• Visible
• Global
• Changes quickly
• Connects
26. How do I get on the
Web 2.0 & social media highway?
27. A. Listen
>Immerse yourself in conversations
>Visit social sites to observe
>Ask your coworkers, kids who…
>Google alerts
B. Participate
>Remember, it’s a dialogue, not a
monologue
C. Getting Started
>Set up a profile
>Friend 25 people you know
>Begin to converse
28. D. Traffic Signs
>Privacy: Customize what the
public and your 'Friend' lists
can see about you
(professional v. personal)
• Create ‘Friend’ groups
• Edit privacy settings
>Etiquette: Once you’re riding
the social media highway,
remember to obey common
Internet traffic rules of thumb.
>Policy: Obey or set company
guidelines for participation.
socialmediagovernance.com/policies.php
29. E. Test Drive
• 7 million users > 1,382%
increase in one year >
largest age group is 35-49
• It’s simple
> Communicate short (140-
character) bursts of
information to the people
that subscribe to your
updates
> These updates are known
as “tweets.”
32. How do I get started? 3. FIND OR FOLLOW FRIENDS
& GROUPS
33. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
Tweetdeck
> Runs on your
desktop
> Multiple
accounts
> Friend & search
columns
> Facebook &
Myspace
> iPhone app
34. How do I get started? 4. SELECT TOOL TO POST &
READ TWEETS
35. How do I get started? 5. LEARN THE
TWITTERVERSE
FOLLOWING
Shortened URL
TweetUp
@username
DM (Direct RT (Retweet)
Message)
TWEET
#HASHTAG
36. How is the VSCPA involved
in Web 2.0 & social media?
37. New MULTIMEDIA & ONLINE OFFERINGS
to enhance membership
• RSS
• Podcasts
• Blog (CPACafe.com)
• Microblog (Twitter.com/VSCPANews)
• Photo sharing (Flickr.com)
• Video, Videocasts (YouTube, Coming Soon!)
• Social networking (LinkedIn, Facebook groups
• Online communities targeted to different
practice areas, including e-mail listserves
• Visit “Social Media” section
of www.vscpa.com
38. OTHER social media for CPAs
• Wiki: www.wikicpa.com
• Blogs: www.cpacafe.com >
www.cpablogger.com >
www.cpasuccess.com >
http://bigfouralumni.blogspot.com
• Videos & Media:
www.financialfitness.com >
www.aicpa.org/Media+Center >
www.feedthepig.com
• Learning: www.cpalearning2.com
39. RESOURCES on social media
Blogs
www.TypePad.com
www.WordPress.com
www.BlogLines.com
Microblogging/Tracking
Twitter: www.Twitter.com
TweetDeck: www.TweetDeck.com
TwitterBerry: www.orangatame.com/products/twitterberry
HootSuite: www.HootSuite.com
Tweetie: www.atebits.com/tweetie-iphone
Hashtag: http://hashtag.org
Google Alerts: www.google.com/alerts
40. RESOURCES on social media
Social networks
Facebook: www.Facebook.com
LinkedIn: www.LinkedIn.com
Plaxo: www.Plaxo.com
HubStreet: www.HubStreet.com (a new one
for CPAs and lawyers)
Multimedia sharing sites
YouTube: www.YouTube.com (videos)
Flickr: www.Flickr.com (photos)
Picasa: Picasa.Google.com (photos)
SlideShare: www.Slideshare.com (slidedecks)
41. RESOURCES on social media
Podcasting
iTunes: www.apple.com/itunes
(for finding and listening to podcasts)
Audacity: audacity.sourceforge.net
(for recording / editing podcasts)
Wikis
PB Wiki: www.PBWiki.com
WikiSpaces: www.WikiSpaces.com
Policies & Articles
Mashable: www.mashable.com
Governance: www.socialmediagovernance.com/policies.php
42. CONNECT with me/us
Tina Lambert, CAE
VSCPA Vice President, Member & Public Relations
• Phone: (804) 612-9416
• E-mail: tlambert@vscpa.com
• Web: www.vscpa.com
• LinkedIn: www.linkedin.com/in/tinalambert
www.linkedin.com / search for “Virginia Society of CPAs”
• Facebook: www.facebook.com/TinaLambert1
www.facebook.com / search for “Virginia Society of CPAs”
• Twitter: www.twitter.com/TinaLambert
www.twitter.com/VSCPANews