www.earnperhit.com/realestate => "Search Engine for Real Estate" www.lucky-bet.site => Bet on Sports - 50% Deposit Bonus www.lucky-bet.site/casino => Online Casino - 5000$ Welcome Bonus www.lucky-bet.site/lotto247 => Lotto247 - Win Big, Live Free www.lucky-bet.site/eurobet => Best European Bookmaker How real estate professionals can use blogging to engage with the consumer and generate business.

1. Blogging for Business
By: Tina Merritt
Wolkia, LLC

2. BLOG is a contraction of the term

WEBLOG
the word blog has taken on an even

looser meaning — that of any bit of media
wherein the subject expresses his opinion
or simply talks about something -
Wikipedia
What is Blogging???

3. A blog is really just a website

 Posts (or articles) are arranged in
reverse-chronological order
 Blogs are interactive – allowing for the
author and visitors to engage in a
conversation
 Blogs are usually updated more frequently
than websites
So, Really…What is a Blog?

6. Blogging allows for advertising 24/7. It is

always ―ON‖.
Google likes Blogs

Allows you to show your personality

Blogs are engaging for others

The only costs for blogging are time and

possibly a small charge for the
domain/hosting
Why Blog???

7. A website is a waste of time without a

blog.
 A blog will help drive traffic to your
website – organically.
 To achieve search engine ranking for a
website can cost millions using Google Ad
Words!
I Already Have a Website!

8. Mini Google/SEO
Explanation
Just the basics!

11. 2 options: Free Hosting & Self Hosted

Free Hosted: FREE (except for your

time), restricted on customization, may
include ads
Self Hosted: Minimal cost, freedom to get

creative, more challenging, self-branded,
all on you to maintain.
How do I start a Blog???

12. Free hosting portals:

Wordpress.com

Blogger.com

Activerain (members only for free blog)

Trulia

Livejournal

Where do I start a Blog?

13. Not for the mildly computer literate

Pay for your domain (approx. $9/year)

Pay for hosting ($60-$300/year)

Must know how to install plugins

Some are easier than others

Must have patience!

Self-Hosted Blogs

14. Domain = www.onegreatagent.com

Subdomain =

www.onegreatagent.blogger.com
Google likes domains better than

subdomains.
Domain vs. Subdomain

15. Let’s Set Up a BLOG!!!!
www.wordpress.com

16. Domain – what do you want to call it?

Logo/picture

Main topic

Keywords/tags

Your Profile information

Your Contact information

Uninterrupted time

What do I need to set up a Blog?

17. Make a list of questions clients have asked

you and turn them into blog posts
Go to Trulia voices and look at the

questions people are asking
Drive around and find something

interesting…or not interesting
Take a picture and talk about it

Blog about what you know

What do I blog about?

18. Do NOT be self-promoting

Politics

Religion

Sex

Controversial topics

Personal transactions (unless VERY

careful)
Your children (at your discretion, OK)

What NOT to Blog About

19. Keep it simple. Don’t be a ―talker‖

Engage your readers

If you receive a comment, say ―thank

you‖
Try to write a post 3x per week minimum

For every post you write, comment on 10

others
Commenting on other blogs drives traffic

to yours
A few more Blogging rules…

20. Try to find that ―secret loophole‖

Don’t use keywords, tags

Cut and paste your blog posts from other

sources (that’s copyright infringement)
Buy your blog posts from someone else

Duplicate content from your other blogs

Put a bunch of links on your site for no

reason
How to piss off Google…

21. What have you gotten
yourself into?

22. Business card

License plate

―Calling‖ cards

Signs

Postcards

Email signature

―Real estate services‖

Social networking

Advertise your blog!

23. Schedule your posts

―Photo Friday‖

Re-blog other interesting posts with your

spin on the content
Monitor traffic – what gets traffic and

what doesn’t?
Stick with it – it will take a while for

anyone to ―listen‖ to what you have to
say.
Get into a Groove….

24. Analyze your traffic

What keywords find you?

Google yourself

What posts get more traffic?

Know your audience

Offer ―tell a friend‖ and ―subscribe here‖

Link to your website

Offer instant chat

Google Analytics

25. Video blogging – have webcam, will blog!

Perfect for those with less-than-perfect
grammar
 Pictures – Flickr, Picasa, Photobucket…a
picture is worth 1,000 words in blogging!
 Charts, graphs, statistics, MAPS! All are
GREAT content for blogs!
Blogging doesn’t have
to be all about writing!

26. Keyword-rich title that offers benefit to

the reader
Make the first sentence keyword rich as

well
Use the keywords and/or phrases 2-3

times in your post
Bold your keywords – but don’t overdo it

Link to previous posts if relevant to

content
How to create a post that ROCKS!

27. Engage your readers! You can’t have SEO

without YEO (You, Engaging Others)
Don’t write like a 6 year old – proofread

or at the very least, use spell-check
Link to other relevant sites

Call to action – sign up, subscribe, tell a

friend
Update the post if necessary

Rock ‘em Part Deux

28. Publicize your blog posts by:

Creating a ―fan page‖ on Facebook and

feeding your posts there
 Posting to Twitter
 Send to a business you write about
 Bookmark manually or using a site such
as www.onlysocialbookmarks.com
Want to tell the world???

30. RE Bar Camp is an ad-hoc gathering born

from the desire for people to share and
learn in an open environment. It is an
intense event with discussions, demos,
and interaction from attendees.
 RE Bar Camp Lynchburg will be 10/8/09.
Go to REBarCamp.com to see the entire
schedule of Bar Camps!!!!
Come to REBarCamp!