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1. Listing Syndication 101 NRVAR Technology Committee April 4, 2011

2. What IS Listing Syndication? “Real estate listing syndication is the process of getting a listing's information displayed on other sites around the Internet. This can be a manual task, but is more effective if somehow done with an automated process.” - About.com Flickr Photo by Leo Reynolds

3. Everywhere Online = Where People Go To Shop For Real Estate Flickr photo courtesy of The Smithsonian

4. Listing Exposure Statement Your listing presentations should now include a “Listing Exposure” statement. Sellers want to know where their listings are being marketed online. Agents need to know where consumers are viewing listing information.

5. How Does Syndication Work? Listing entered or changed MLS Listing syndicator picks up the information Buyers find the listings when searching online! Listings appear online on syndicated channels

6. Where Do the Listings Go?

7. Syndicate And….? There will be 2 types of AGENT ACTIONS: Those who SYNDICATE AND FORGET IT Those who SYNDICATE AND FOLLOW IT

8. Why Syndicate and Follow? “Just syndicating and nothing more - pushing a listing out all over the place and assuming that the phone is going to ring . . . and then if it does, assuming that it rang because of that syndication based exposure . . . is sort of like firing a rifle into the sky and waiting for dinner to fall onto your plate.” - Point2

9. But My Brokerage Syndicates Too! For the most part, your BROKERAGE syndication feed will trump the MLS syndication feed. Exception: REALTOR.com Flickr photo by Torley

10. Brokerage Syndication Listing entered/changed in MLS Brokerage picks up listing feed Syndicator picks up listings from brokerage Listings appear online on syndicated channels

11. Other Situations: Using a manual syndication source like Vflyer or Postlets Having your own website solution with syndication Scraper sites Flickr photo by: DominusVobiscum

12. Top Real Estate Websites Yahoo Real Estate Realtor.com Zillow FrontDoor Real Estate Trulia Rent.com MSN Real Estate Homes.com ZipRealty Apartment Guide Flickr photo by Sam Churchill

13. Syndication Isn’t Perfect Your email address is what tags YOU to your listing. Email address must be the same across all feed channels. Missing data can cause a syndicator and/or a third party to reject the listing. Some third parties don’t pick up the feed as often as others.

15. Basic Steps to Take Make sure your email address is the same across ALL syndication channels, your brokerage and MLS. Flickr photo by smemon87

16. 2. Make sure you enter AT LEAST 10 PHOTOS of your listing.

17. 3. Fill out as much information as you can when entering a listing. Missing fields can cause a missing listing.

18. Keep your listings updated and put all of your listing addresses on a Google Alert. Google.com/alerts

19. Create a profile account on all syndication websites. Basic accounts are free and it helps consumers find you when they need more information. A great source for making sure you are on major channels and what they offer: http://www.listhub.net/scorecards/index.html

21. Hope to see you at Listing Syndication 201!