1. Is Social Media Training Really Necessary
for Every Business?
By Tina Kyei
Copyright © 2013 Tina Kyei

2. • Yes. I would say Social Media Training is necessary for every
business.
• Most business owners begin their social media journey by setting up
profiles online, tweeting, posting and so on. They do all these only
to realise that it’s not what it seems to be, because there is a
difference between knowing and understanding social media.
Copyright © 2013 Tina Kyei

3. • There is a need for training even if a business owner is not sure
whether they need social media to grow their business. One must not
assume that they do not need it at all. They can make up their mind
after they have had some training from a reputable company.
Copyright © 2013 Tina Kyei

4. • This training should not just be attending an event about it, where
they are different speakers and different businesses. Every business
is different.
Copyright © 2013 Tina Kyei

5. • Assuming you are a plumber, you spend most of your time in your
profession, visiting people in their homes, fixing pipes and so on.
When you attend an event the conclusion you might come up with is
this: “I do not need any training”.
Copyright © 2013 Tina Kyei

6. • What does this tell you? Because you saw different service based
businesses, that is not a good enough reason to assume that you do
not need any training. To know whether you need training or
not, consult the services of a social media coach and trainer who
would go through your business, the goals you want to achieve
whilst analysing your growth plan.
Copyright © 2013 Tina Kyei

7. • Social Networking is not only about posting messages but it’s about
people. So no matter what business you are involved in, you are in
the business of dealing with people. We serve people and these
social networks are platforms to assist you to offer great customer
service to people and to future clients.
Copyright © 2013 Tina Kyei

8. • Even if you are in the business of selling door to door, what stops
you from using these social networking sites such as
LinkedIn, Twitter and so on? You still build relationships with
people. You can collect testimonials and place them on your website.
There will be questions online you can answer to display your
expertise. You can post a blog providing valuable information.
Copyright © 2013 Tina Kyei

9. • What can be done on social media is a lot. It is a powerful tool to
grow and expand your business, however do seek the services of a
consultant who can assist you in how to use this tool effectively and
to enable you get more sales and clients for your business.
Copyright © 2013 Tina Kyei

10. Need Social Media Training for yourself and your team?
Book your Complimentary Strategy Session at
www.tinakyei.com/complimentary-strategy-session
Copyright © 2013 Tina Kyei