10 Twitter strategies for Australian brands,

1. People who matter Personalising Brand
Talking Music
CEO/Politican
get closer to the big small business
influencers friendly brands
e.g. @KevinRuddPM brand hijacking
Interactive News:
e.g. @StephenConroy
Recruitment
@snobscrilla
Newsroom with Feedback
@Afficionados_HH
e.g. @marie_claire_au
Broadcast @mumbrella
RSS News @s2mDigital Shared community
2 way interaction
1 way interaction
Celebrity experience:
e.g. @abcnews Advice & Tips Conferences
@Jessicaveronica Connecting communities TV shows
e.g. @qftravelinsider Common interest
Promos & competitions @sydney_sider e.g. @adtech
Brand building @insightSBS
Sampling
e.g. @ispyLevis Echo Chamber
Customer Service
@hp_touchsmart Hashtags
e.g. @BigPondTeam
Internet memes
social objects
the Hive Mind
Monitoring brands
e.g. #chkchkboom
any brand whether on or not on Twitter
www.digitaltip.com.au
Listening